Shopper Marketing - July 2016 - 89


Dan Ochwat, on the So-Lo-Mo
beat since 2011, served as an editor
of Shopper Marketing for nine years.
Send comments and So-Lo-Mo
news to solomo@p2pi.org.

Twitter's Periscope streaming app
announced new features on its
blog, among them a new search
ability. Users can now search for
a broadcast by title or topic; for
example, #Music or #Food. Those
uploading videos can set tags to
make them searchable, too. Another
feature is to pair a drone or GoPro video to a
smartphone that can then stream the video over Periscope.
Lastly, and possibly most significant for marketers, is an option to keep uploaded videos for more than 24 hours. That
would be beneficial, especially if they're receiving likes and
fanfare. If not, they still delete after a day.

... Periscope features.

Hilton Hotels & Resorts had fun with a virtual reality video that it posted on its Facebook
page, YouTube and NYTVR, the New York Times virtual reality app. The video, when viewed on
the mobile phone, enabled a user to tilt the phone 360 degrees to control his own viewing of a
resort in Barbados. The video was like an interactive TV commercial to entice a viewer to get to
the sunshine and beaches. If a user had a Google
cardboard or higher profile viewer like Samsung
Gear VR or Oculus Rift, he could put his smartphone into the viewer and the video would be
more immersive. Even without a headset, it was
kind of a fun way to bring a social page like Facebook to life. It felt like just the beginning of what
the hotel industry will be doing with virtual reality technology to take us on virtual vacations.
... virtual reality video.
JULY 2016 SHOPPER MARKETING y

89



Table of Contents for the Digital Edition of Shopper Marketing - July 2016

Contents
Shopper Marketing - July 2016 - Intro
Shopper Marketing - July 2016 - 1
Shopper Marketing - July 2016 - 2
Shopper Marketing - July 2016 - 3
Shopper Marketing - July 2016 - Contents
Shopper Marketing - July 2016 - 5
Shopper Marketing - July 2016 - 6
Shopper Marketing - July 2016 - 7
Shopper Marketing - July 2016 - 8
Shopper Marketing - July 2016 - 9
Shopper Marketing - July 2016 - 10
Shopper Marketing - July 2016 - 11
Shopper Marketing - July 2016 - 12
Shopper Marketing - July 2016 - 13
Shopper Marketing - July 2016 - 14
Shopper Marketing - July 2016 - 15
Shopper Marketing - July 2016 - 16
Shopper Marketing - July 2016 - 17
Shopper Marketing - July 2016 - 18
Shopper Marketing - July 2016 - 19
Shopper Marketing - July 2016 - 20
Shopper Marketing - July 2016 - 21
Shopper Marketing - July 2016 - 22
Shopper Marketing - July 2016 - 23
Shopper Marketing - July 2016 - 24
Shopper Marketing - July 2016 - 25
Shopper Marketing - July 2016 - 26
Shopper Marketing - July 2016 - 27
Shopper Marketing - July 2016 - 28
Shopper Marketing - July 2016 - 29
Shopper Marketing - July 2016 - 30
Shopper Marketing - July 2016 - 31
Shopper Marketing - July 2016 - 32
Shopper Marketing - July 2016 - 33
Shopper Marketing - July 2016 - 34
Shopper Marketing - July 2016 - 35
Shopper Marketing - July 2016 - 36
Shopper Marketing - July 2016 - 37
Shopper Marketing - July 2016 - 38
Shopper Marketing - July 2016 - 39
Shopper Marketing - July 2016 - 40
Shopper Marketing - July 2016 - 41
Shopper Marketing - July 2016 - 42
Shopper Marketing - July 2016 - 43
Shopper Marketing - July 2016 - 44
Shopper Marketing - July 2016 - 45
Shopper Marketing - July 2016 - 46
Shopper Marketing - July 2016 - 47
Shopper Marketing - July 2016 - 48
Shopper Marketing - July 2016 - 49
Shopper Marketing - July 2016 - 50
Shopper Marketing - July 2016 - 51
Shopper Marketing - July 2016 - 52
Shopper Marketing - July 2016 - 53
Shopper Marketing - July 2016 - 54
Shopper Marketing - July 2016 - 55
Shopper Marketing - July 2016 - 56
Shopper Marketing - July 2016 - 57
Shopper Marketing - July 2016 - 58
Shopper Marketing - July 2016 - 59
Shopper Marketing - July 2016 - 60
Shopper Marketing - July 2016 - 61
Shopper Marketing - July 2016 - 62
Shopper Marketing - July 2016 - 63
Shopper Marketing - July 2016 - 64
Shopper Marketing - July 2016 - 65
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Shopper Marketing - July 2016 - 76
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Shopper Marketing - July 2016 - 86
Shopper Marketing - July 2016 - 87
Shopper Marketing - July 2016 - 88
Shopper Marketing - July 2016 - 89
Shopper Marketing - July 2016 - 90
Shopper Marketing - July 2016 - 91
Shopper Marketing - July 2016 - 92
Shopper Marketing - July 2016 - 93
Shopper Marketing - July 2016 - 94
Shopper Marketing - July 2016 - 95
Shopper Marketing - July 2016 - 96
Shopper Marketing - July 2016 - 97
Shopper Marketing - July 2016 - 98
Shopper Marketing - July 2016 - 99
Shopper Marketing - July 2016 - 100
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Shopper Marketing - July 2016 - 138
Shopper Marketing - July 2016 - 139
Shopper Marketing - July 2016 - 140
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