Shopper Marketing - July 2016 - 88


SO-LO-MO Central

A roundup of social, local and mobile marketing activity at retail

SOCIAL
ConAgra Foods launched a
month-long social challenge in
May urging Millennials to cook
at home every day for a week,
then use a #GreatAmericanCookIn
hashtag on Instagram and Twitter to show their dishes. ConAgra,
which claims that Millennials are
eating out more after a busy workday, wants those young professionals to pledge to "cook in" for
a week as the start of a healthier
lifestyle. ConAgra partnered with
TV personality Catherine De Orio
to create recipes on Forkful.com that use the manufacturer's Hunt's, Egg Beaters, Pam, Ro-Tel, Peter Pan and Reddi-wip products. ConAgra repeatedly posted
cooking and shopping tips via Twitter throughout the promotion.

... ConAgra's
challenge.

Part of a Mother's Day promotion in 10 malls
across the U.S., JCPenney constructed 10-footlong digital Pinterest boards that highlighted
various beauty looks to inspire moms and
those shopping for mom, according to an article in Ad Age. It was a rotating board of inspirations that shoppers could then go buy inside
the nearby JCPenney store. JCPenney enlisted
more than 20 influencers and mom bloggers
to promote the event.
... JCPenney and Pinterest.
88

y SHOPPER MARKETING JULY 2016


http://www.Forkful.com

Table of Contents for the Digital Edition of Shopper Marketing - July 2016

Contents
Shopper Marketing - July 2016 - Intro
Shopper Marketing - July 2016 - 1
Shopper Marketing - July 2016 - 2
Shopper Marketing - July 2016 - 3
Shopper Marketing - July 2016 - Contents
Shopper Marketing - July 2016 - 5
Shopper Marketing - July 2016 - 6
Shopper Marketing - July 2016 - 7
Shopper Marketing - July 2016 - 8
Shopper Marketing - July 2016 - 9
Shopper Marketing - July 2016 - 10
Shopper Marketing - July 2016 - 11
Shopper Marketing - July 2016 - 12
Shopper Marketing - July 2016 - 13
Shopper Marketing - July 2016 - 14
Shopper Marketing - July 2016 - 15
Shopper Marketing - July 2016 - 16
Shopper Marketing - July 2016 - 17
Shopper Marketing - July 2016 - 18
Shopper Marketing - July 2016 - 19
Shopper Marketing - July 2016 - 20
Shopper Marketing - July 2016 - 21
Shopper Marketing - July 2016 - 22
Shopper Marketing - July 2016 - 23
Shopper Marketing - July 2016 - 24
Shopper Marketing - July 2016 - 25
Shopper Marketing - July 2016 - 26
Shopper Marketing - July 2016 - 27
Shopper Marketing - July 2016 - 28
Shopper Marketing - July 2016 - 29
Shopper Marketing - July 2016 - 30
Shopper Marketing - July 2016 - 31
Shopper Marketing - July 2016 - 32
Shopper Marketing - July 2016 - 33
Shopper Marketing - July 2016 - 34
Shopper Marketing - July 2016 - 35
Shopper Marketing - July 2016 - 36
Shopper Marketing - July 2016 - 37
Shopper Marketing - July 2016 - 38
Shopper Marketing - July 2016 - 39
Shopper Marketing - July 2016 - 40
Shopper Marketing - July 2016 - 41
Shopper Marketing - July 2016 - 42
Shopper Marketing - July 2016 - 43
Shopper Marketing - July 2016 - 44
Shopper Marketing - July 2016 - 45
Shopper Marketing - July 2016 - 46
Shopper Marketing - July 2016 - 47
Shopper Marketing - July 2016 - 48
Shopper Marketing - July 2016 - 49
Shopper Marketing - July 2016 - 50
Shopper Marketing - July 2016 - 51
Shopper Marketing - July 2016 - 52
Shopper Marketing - July 2016 - 53
Shopper Marketing - July 2016 - 54
Shopper Marketing - July 2016 - 55
Shopper Marketing - July 2016 - 56
Shopper Marketing - July 2016 - 57
Shopper Marketing - July 2016 - 58
Shopper Marketing - July 2016 - 59
Shopper Marketing - July 2016 - 60
Shopper Marketing - July 2016 - 61
Shopper Marketing - July 2016 - 62
Shopper Marketing - July 2016 - 63
Shopper Marketing - July 2016 - 64
Shopper Marketing - July 2016 - 65
Shopper Marketing - July 2016 - 66
Shopper Marketing - July 2016 - 67
Shopper Marketing - July 2016 - 68
Shopper Marketing - July 2016 - 69
Shopper Marketing - July 2016 - 70
Shopper Marketing - July 2016 - 71
Shopper Marketing - July 2016 - 72
Shopper Marketing - July 2016 - 73
Shopper Marketing - July 2016 - 74
Shopper Marketing - July 2016 - 75
Shopper Marketing - July 2016 - 76
Shopper Marketing - July 2016 - 77
Shopper Marketing - July 2016 - 78
Shopper Marketing - July 2016 - 79
Shopper Marketing - July 2016 - 80
Shopper Marketing - July 2016 - 81
Shopper Marketing - July 2016 - 82
Shopper Marketing - July 2016 - 83
Shopper Marketing - July 2016 - 84
Shopper Marketing - July 2016 - 85
Shopper Marketing - July 2016 - 86
Shopper Marketing - July 2016 - 87
Shopper Marketing - July 2016 - 88
Shopper Marketing - July 2016 - 89
Shopper Marketing - July 2016 - 90
Shopper Marketing - July 2016 - 91
Shopper Marketing - July 2016 - 92
Shopper Marketing - July 2016 - 93
Shopper Marketing - July 2016 - 94
Shopper Marketing - July 2016 - 95
Shopper Marketing - July 2016 - 96
Shopper Marketing - July 2016 - 97
Shopper Marketing - July 2016 - 98
Shopper Marketing - July 2016 - 99
Shopper Marketing - July 2016 - 100
Shopper Marketing - July 2016 - 101
Shopper Marketing - July 2016 - 102
Shopper Marketing - July 2016 - 103
Shopper Marketing - July 2016 - 104
Shopper Marketing - July 2016 - 105
Shopper Marketing - July 2016 - 106
Shopper Marketing - July 2016 - 107
Shopper Marketing - July 2016 - 108
Shopper Marketing - July 2016 - 109
Shopper Marketing - July 2016 - 110
Shopper Marketing - July 2016 - 111
Shopper Marketing - July 2016 - 112
Shopper Marketing - July 2016 - 113
Shopper Marketing - July 2016 - 114
Shopper Marketing - July 2016 - 115
Shopper Marketing - July 2016 - 116
Shopper Marketing - July 2016 - 117
Shopper Marketing - July 2016 - 118
Shopper Marketing - July 2016 - 119
Shopper Marketing - July 2016 - 120
Shopper Marketing - July 2016 - 121
Shopper Marketing - July 2016 - 122
Shopper Marketing - July 2016 - 123
Shopper Marketing - July 2016 - 124
Shopper Marketing - July 2016 - 125
Shopper Marketing - July 2016 - 126
Shopper Marketing - July 2016 - 127
Shopper Marketing - July 2016 - 128
Shopper Marketing - July 2016 - 129
Shopper Marketing - July 2016 - 130
Shopper Marketing - July 2016 - 131
Shopper Marketing - July 2016 - 132
Shopper Marketing - July 2016 - 133
Shopper Marketing - July 2016 - 134
Shopper Marketing - July 2016 - 135
Shopper Marketing - July 2016 - 136
Shopper Marketing - July 2016 - 137
Shopper Marketing - July 2016 - 138
Shopper Marketing - July 2016 - 139
Shopper Marketing - July 2016 - 140
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