The DAM Truth About E-Commerce Future retail success depends on 'digital asset management' 78 y SHOPPER MARKETING JULY 2016 D By Peter Breen id you meet that June 1 deadline for the Walmart Store Assortment Online Initiative? What about your category deadline for the Kroger Program Mercury effort? And has anyone provided the redesigned packaging images to Amazon yet? If questions like these aren't yet keeping you up at night, then you probably need to spend at least a few days reevaluating your current e-commerce strategy. E-commerce is key to the future of consumer products, and the road to e-commerce success - or ruin - is paved with product data.