Shopper Marketing - July 2016 - 70


WHO'S WHO IN HARDWARE/HOME CENTERS

MOHAWK INDUSTRIES
Deonn Baker, Director
of E-Commerce
Baker has 17 years of experience in delivering resultsdriven strategy and conversion
tactics for B2B and B2C. In 2015, she led an ecommerce business that grew 22% year over
year with a current fill rate of 99.31% of orders
within 24 hours.
Amy Lutz, Director, Digital Marketing

MORTON SALT
Joseph Thorpe, Director of
Sales, National Hardware
Thorpe leads a team for both
hardware/home centers that
is responsible for all aspects
of category management, retail execution
and innovation launches. Most notably, he
led the development and execution of a
dual brand strategy and a retail pricing platform to deliver significant category growth
throughout the channel and country.

She delivers shopper activation across categories stretching from Levolor blinds and
shades to Rubbermaid outdoor sheds and
garage organization engaging and connecting with shoppers in the home center/hardware channel.
Chris Gurchiek, Director
of Business Development

Ernest Hoover, Vice President,
Customer and Trade Marketing
Nick Morrisroe, Vice President of R&D
and Marketing, Levolor and Kirsch
Jeremy Schultz, Director of Customer
Marketing & Category Management,
Elmer's Products
Scott Werner, Global Director of
In-Store Visibility

NICE PAK PRODUCTS
Ken Berg, Sales Director

NORTHERN TOOL & EQUIPMENT

N

NEWELL RUBBERMAID

Rachel Fuller, Manager,
Shopper Marketing
Fuller leads shopper marketing and strategic planning for
Newell Rubbermaid brands.

70

y SHOPPER MARKETING JULY 2016

Roger Bunn, Senior Vice President of
Retail
Leslie Sachs, Director of Retail
Marketing



Table of Contents for the Digital Edition of Shopper Marketing - July 2016

Contents
Shopper Marketing - July 2016 - Intro
Shopper Marketing - July 2016 - 1
Shopper Marketing - July 2016 - 2
Shopper Marketing - July 2016 - 3
Shopper Marketing - July 2016 - Contents
Shopper Marketing - July 2016 - 5
Shopper Marketing - July 2016 - 6
Shopper Marketing - July 2016 - 7
Shopper Marketing - July 2016 - 8
Shopper Marketing - July 2016 - 9
Shopper Marketing - July 2016 - 10
Shopper Marketing - July 2016 - 11
Shopper Marketing - July 2016 - 12
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Shopper Marketing - July 2016 - 140
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