Shopper Marketing - July 2016 - 69


MASTER LOCK
Marti Gahlman,
Director, E-Commerce
Gahlman launched the company's first full-service website and helped to develop a
successful strategy for e-commerce, digital
marketing and related web services. He also
spent 14 years at Nestle Purina PetCare, where
he led the formation of its extended enterprise group, designing and implementing a
comprehensive strategy for e-commerce and
digital marketing.

Thought Starters
n

n

n

n

Ace primarily targets do-it-yourselfers working on maintenance and repair projects, so
position your products within that context.
Keep it simple. The retailer looks for ways to
make the customer experience as easy and
quick as possible.
Consider social media. The retailer utilizes social media accounts to engage with customers and promote brands through content
such as how-to guides.
Localized product assortment is a priority, so
show how your product fills a market-specific niche.

MENARDS
Dan Carlton, Director of Marketing

MILWAUKEE TOOL
Dave Brown, Senior Vice President of
Channel Marketing

MOEN
Maribeth Kwasniewski, Director of
Marketing - U.S. Retail
Beau Warren, Vice President,
E-Commerce

For more on Ace Hardware, read the
Ace Hardware retailer profile at
P2PI.org/retailers/ace-hardware
(members only).

JULY 2016 SHOPPER MARKETING y

69


http://www.P2PI.org/retailers/ace-hardware

Table of Contents for the Digital Edition of Shopper Marketing - July 2016

Contents
Shopper Marketing - July 2016 - Intro
Shopper Marketing - July 2016 - 1
Shopper Marketing - July 2016 - 2
Shopper Marketing - July 2016 - 3
Shopper Marketing - July 2016 - Contents
Shopper Marketing - July 2016 - 5
Shopper Marketing - July 2016 - 6
Shopper Marketing - July 2016 - 7
Shopper Marketing - July 2016 - 8
Shopper Marketing - July 2016 - 9
Shopper Marketing - July 2016 - 10
Shopper Marketing - July 2016 - 11
Shopper Marketing - July 2016 - 12
Shopper Marketing - July 2016 - 13
Shopper Marketing - July 2016 - 14
Shopper Marketing - July 2016 - 15
Shopper Marketing - July 2016 - 16
Shopper Marketing - July 2016 - 17
Shopper Marketing - July 2016 - 18
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Shopper Marketing - July 2016 - 27
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