Shopper Marketing - July 2016

Shopper Marketing - July 2016 - 68 WHO'S WHO IN HARDWARE/HOME CENTERS ACE HARDWARE A ce Hardware stores buy as a cooperative, leveraging volume purchases while maintaining their individuality to choose which products to buy. Ace's cooperative strength, therefore, is said to be its ability to sell the key items that most appeal to local shoppers. Field team members and category experts make recommendations to store owners to localize the product Must-Know Terms n n n n assortment, placement and pricing based on market needs. Many stores supplement products they purchase through Ace with items from other suppliers, filling niches specific to their market. At Ace, vendors must first get into the Ace network and then convince store owners individually to buy their products. 68 y SHOPPER MARKETING JULY 2016 n Open Buying Days. An opportunity for vendors to introduce their company and products to Ace's merchant team. Suppliers meet with the appropriate buyer for no more than 20 minutes during which they explain their products in an effort to join the Ace network. Helpful 101. A web-based customer-experience training program that culminates with certification for a store after the location collects a number of positive shopper surveys. The Paint Studio. A boutique-style paint department launched jointly with Valspar Corp. Ace Rewards. The retailer's loyalty program, which offers instant as well as points-based discounts. ACENET Direct. An intranet site that serves as the primary communication platform between Ace and its stores. Product catalogs and special ordering functions are accessed through this program. Table of Contents for the Digital Edition of Shopper Marketing - July 2016ContentsShopper Marketing - July 2016 - IntroShopper Marketing - July 2016 - 1Shopper Marketing - July 2016 - 2Shopper Marketing - July 2016 - 3Shopper Marketing - July 2016 - ContentsShopper Marketing - July 2016 - 5Shopper Marketing - July 2016 - 6Shopper Marketing - July 2016 - 7Shopper Marketing - July 2016 - 8Shopper Marketing - July 2016 - 9Shopper Marketing - July 2016 - 10Shopper Marketing - July 2016 - 11Shopper Marketing - July 2016 - 12Shopper Marketing - July 2016 - 13Shopper Marketing - July 2016 - 14Shopper Marketing - July 2016 - 15Shopper Marketing - July 2016 - 16Shopper Marketing - July 2016 - 17Shopper Marketing - July 2016 - 18Shopper Marketing - July 2016 - 19Shopper Marketing - July 2016 - 20Shopper Marketing - July 2016 - 21Shopper Marketing - July 2016 - 22Shopper Marketing - July 2016 - 23Shopper Marketing - July 2016 - 24Shopper Marketing - July 2016 - 25Shopper Marketing - July 2016 - 26Shopper Marketing - July 2016 - 27Shopper Marketing - July 2016 - 28Shopper Marketing - July 2016 - 29Shopper Marketing - July 2016 - 30Shopper Marketing - July 2016 - 31Shopper Marketing - July 2016 - 32Shopper Marketing - July 2016 - 33Shopper Marketing - July 2016 - 34Shopper Marketing - July 2016 - 35Shopper Marketing - July 2016 - 36Shopper Marketing - July 2016 - 37Shopper Marketing - July 2016 - 38Shopper Marketing - July 2016 - 39Shopper Marketing - July 2016 - 40Shopper Marketing - July 2016 - 41Shopper Marketing - July 2016 - 42Shopper Marketing - July 2016 - 43Shopper Marketing - July 2016 - 44Shopper Marketing - July 2016 - 45Shopper Marketing - July 2016 - 46Shopper Marketing - July 2016 - 47Shopper Marketing - July 2016 - 48Shopper Marketing - July 2016 - 49Shopper Marketing - July 2016 - 50Shopper Marketing - July 2016 - 51Shopper Marketing - July 2016 - 52Shopper Marketing - July 2016 - 53Shopper Marketing - July 2016 - 54Shopper Marketing - July 2016 - 55Shopper Marketing - July 2016 - 56Shopper Marketing - July 2016 - 57Shopper Marketing - July 2016 - 58Shopper Marketing - July 2016 - 59Shopper Marketing - July 2016 - 60Shopper Marketing - July 2016 - 61Shopper Marketing - July 2016 - 62Shopper Marketing - July 2016 - 63Shopper Marketing - July 2016 - 64Shopper Marketing - July 2016 - 65Shopper Marketing - July 2016 - 66Shopper Marketing - July 2016 - 67Shopper Marketing - July 2016 - 68Shopper Marketing - July 2016 - 69Shopper Marketing - July 2016 - 70Shopper Marketing - July 2016 - 71Shopper Marketing - July 2016 - 72Shopper Marketing - July 2016 - 73Shopper Marketing - July 2016 - 74Shopper Marketing - July 2016 - 75Shopper Marketing - July 2016 - 76Shopper Marketing - July 2016 - 77Shopper Marketing - July 2016 - 78Shopper Marketing - July 2016 - 79Shopper Marketing - July 2016 - 80Shopper Marketing - July 2016 - 81Shopper Marketing - July 2016 - 82Shopper Marketing - July 2016 - 83Shopper Marketing - July 2016 - 84Shopper Marketing - July 2016 - 85Shopper Marketing - July 2016 - 86Shopper Marketing - July 2016 - 87Shopper Marketing - July 2016 - 88Shopper Marketing - July 2016 - 89Shopper Marketing - July 2016 - 90Shopper Marketing - July 2016 - 91Shopper Marketing - July 2016 - 92Shopper Marketing - July 2016 - 93Shopper Marketing - July 2016 - 94Shopper Marketing - July 2016 - 95Shopper Marketing - July 2016 - 96Shopper Marketing - July 2016 - 97Shopper Marketing - July 2016 - 98Shopper Marketing - July 2016 - 99Shopper Marketing - July 2016 - 100Shopper Marketing - July 2016 - 101Shopper Marketing - July 2016 - 102Shopper Marketing - July 2016 - 103Shopper Marketing - July 2016 - 104Shopper Marketing - July 2016 - 105Shopper Marketing - July 2016 - 106Shopper Marketing - July 2016 - 107Shopper Marketing - July 2016 - 108Shopper Marketing - July 2016 - 109Shopper Marketing - July 2016 - 110Shopper Marketing - July 2016 - 111Shopper Marketing - July 2016 - 112Shopper Marketing - July 2016 - 113Shopper Marketing - July 2016 - 114Shopper Marketing - July 2016 - 115Shopper Marketing - July 2016 - 116Shopper Marketing - July 2016 - 117Shopper Marketing - July 2016 - 118Shopper Marketing - July 2016 - 119Shopper Marketing - July 2016 - 120Shopper Marketing - July 2016 - 121Shopper Marketing - July 2016 - 122Shopper Marketing - July 2016 - 123Shopper Marketing - July 2016 - 124Shopper Marketing - July 2016 - 125Shopper Marketing - July 2016 - 126Shopper Marketing - July 2016 - 127Shopper Marketing - July 2016 - 128Shopper Marketing - July 2016 - 129Shopper Marketing - July 2016 - 130Shopper Marketing - July 2016 - 131Shopper Marketing - July 2016 - 132Shopper Marketing - July 2016 - 133Shopper Marketing - July 2016 - 134Shopper Marketing - July 2016 - 135Shopper Marketing - July 2016 - 136Shopper Marketing - July 2016 - 137Shopper Marketing - July 2016 - 138Shopper Marketing - July 2016 - 139Shopper Marketing - July 2016 - 140http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409http://www.nxtbook.com/nxtbooks/ptp/sm_201408http://www.nxtbook.com/nxtbooks/ptp/sm_201407http://www.nxtbook.com/nxtbooks/ptp/sm_201406http://www.nxtbook.com/nxtbooks/ptp/sm_201405http://www.nxtbook.com/nxtbooks/ptp/sm_201404http://www.nxtbook.com/nxtbooks/ptp/sm_201403http://www.nxtbook.com/nxtbooks/ptp/sm_201402http://www.nxtbook.com/nxtbooks/ptp/sm_201401http://www.nxtbook.com/nxtbooks/ptp/sm_201312http://www.nxtbook.com/nxtbooks/ptp/sm_201311http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreviewhttp://www.nxtbook.com/nxtbooks/ptp/sm_201310http://www.nxtbook.com/nxtbooks/ptp/sm_201309http://www.nxtbook.com/nxtbooks/ptp/sm_201308http://www.nxtbook.com/nxtbooks/ptp/sm_201307http://www.nxtbookMEDIA.com

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