Shopper Marketing - July 2016 - 63


Jason West, General
Manager Merchandising &
Marketing, GE Appliances
West supports and leads a
large team that activates the
company's advertising campaigns, promotions, and commercializes product launches.
The team drives creative and execution for
brand communications, shopper marketing,
trade advertising and product marketing.
West led the development and launch of a
shopper marketing team, moving the organization from internally focused push tactics to
an externally aligned pull strategy, redefining
channel funds for more impact.

GRACO INC.
Thought Starters
n

n

n

Offer digital programs that will help the retailer - which this year added Snapchat to
its social media presence - reach younger
shoppers.
Manufacturers with tools, technology and
DIY products can stand out via the retailer's
"New Innovation" endcap displays, which
offer opportunities for unconventional merchandising and custom videos.
Get crafty. Cross-merchandise products to
present all necessary SKUs for a craft or doit-yourself project.

David Newman, Worldwide Director
of Sales & Marketing - Home Center/
Hardware

H

HAMILTON BEACH BRANDS

John Phillips, Director, National
Accounts Sales

HARBOR FREIGHT TOOLS
Kelly Brown, Vice President, Category
Management

For more on Lowe's, read the Lowe's retailer
profile at P2PI.org/retailers/lowes (members
only).
JULY 2016 SHOPPER MARKETING y

63


http://www.P2PI.org/retailers/lowes

Table of Contents for the Digital Edition of Shopper Marketing - July 2016

Contents
Shopper Marketing - July 2016 - Intro
Shopper Marketing - July 2016 - 1
Shopper Marketing - July 2016 - 2
Shopper Marketing - July 2016 - 3
Shopper Marketing - July 2016 - Contents
Shopper Marketing - July 2016 - 5
Shopper Marketing - July 2016 - 6
Shopper Marketing - July 2016 - 7
Shopper Marketing - July 2016 - 8
Shopper Marketing - July 2016 - 9
Shopper Marketing - July 2016 - 10
Shopper Marketing - July 2016 - 11
Shopper Marketing - July 2016 - 12
Shopper Marketing - July 2016 - 13
Shopper Marketing - July 2016 - 14
Shopper Marketing - July 2016 - 15
Shopper Marketing - July 2016 - 16
Shopper Marketing - July 2016 - 17
Shopper Marketing - July 2016 - 18
Shopper Marketing - July 2016 - 19
Shopper Marketing - July 2016 - 20
Shopper Marketing - July 2016 - 21
Shopper Marketing - July 2016 - 22
Shopper Marketing - July 2016 - 23
Shopper Marketing - July 2016 - 24
Shopper Marketing - July 2016 - 25
Shopper Marketing - July 2016 - 26
Shopper Marketing - July 2016 - 27
Shopper Marketing - July 2016 - 28
Shopper Marketing - July 2016 - 29
Shopper Marketing - July 2016 - 30
Shopper Marketing - July 2016 - 31
Shopper Marketing - July 2016 - 32
Shopper Marketing - July 2016 - 33
Shopper Marketing - July 2016 - 34
Shopper Marketing - July 2016 - 35
Shopper Marketing - July 2016 - 36
Shopper Marketing - July 2016 - 37
Shopper Marketing - July 2016 - 38
Shopper Marketing - July 2016 - 39
Shopper Marketing - July 2016 - 40
Shopper Marketing - July 2016 - 41
Shopper Marketing - July 2016 - 42
Shopper Marketing - July 2016 - 43
Shopper Marketing - July 2016 - 44
Shopper Marketing - July 2016 - 45
Shopper Marketing - July 2016 - 46
Shopper Marketing - July 2016 - 47
Shopper Marketing - July 2016 - 48
Shopper Marketing - July 2016 - 49
Shopper Marketing - July 2016 - 50
Shopper Marketing - July 2016 - 51
Shopper Marketing - July 2016 - 52
Shopper Marketing - July 2016 - 53
Shopper Marketing - July 2016 - 54
Shopper Marketing - July 2016 - 55
Shopper Marketing - July 2016 - 56
Shopper Marketing - July 2016 - 57
Shopper Marketing - July 2016 - 58
Shopper Marketing - July 2016 - 59
Shopper Marketing - July 2016 - 60
Shopper Marketing - July 2016 - 61
Shopper Marketing - July 2016 - 62
Shopper Marketing - July 2016 - 63
Shopper Marketing - July 2016 - 64
Shopper Marketing - July 2016 - 65
Shopper Marketing - July 2016 - 66
Shopper Marketing - July 2016 - 67
Shopper Marketing - July 2016 - 68
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Shopper Marketing - July 2016 - 70
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Shopper Marketing - July 2016 - 76
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Shopper Marketing - July 2016 - 79
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Shopper Marketing - July 2016 - 89
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Shopper Marketing - July 2016 - 91
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Shopper Marketing - July 2016 - 97
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Shopper Marketing - July 2016 - 138
Shopper Marketing - July 2016 - 139
Shopper Marketing - July 2016 - 140
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