Shopper Marketing - July 2016 - 6


July 2016
Editorial Director Bill Schober,
(773) 992-4430

Need help finding a supplier? We may be able to help. Send your email to shoppermarketing@p2pi.org and be sure to include a daytime phone number.

Executive Editor Tim Binder,
(773) 992-4437

Shopper Marketing (ISSN 1040-8169) is published monthly by the Path to
Purchase Institute, 8550 W. Bryn Mawr Ave., Suite 200, Chicago, IL 60631-3731.
Periodicals Postage Paid at Chicago, IL, and at additional mailing offices.

Managing Editor Cyndi Loza,
(773) 992-4439
Art Director/Production Manager
Sonja Lundquist, (773) 992-4419
Contributing Editors Peter Breen,
Rob Mahoney, Patrycja Malinowska,
Charlie Menchaca, Samantha Nelson,
Ben Ross
Contributing Writers Michael
Applebaum, Joe Bush, Anne Downes,
Ed Finkel, Erika Flynn, Chris Gelbach,
Sharon Goldman, Dawn Klingensmith,
Neal Lorenzi, April Miller, Dan Ochwat
Publisher Chuck Bolkcom,
(773) 992-4420; cbolkcom@p2pi.org

ADVERTISING SALES
Craig Hitchcock, (773) 992-4422;
chitchcock@p2pi.org
Serving the Western United States
Rich Zelvin, (773) 992-4425;
rzelvin@p2pi.org
Serving the Eastern United States,
Canada, International

POSTMASTER: Send address changes to Shopper Marketing, Creative Data
Services, 440 Quadrangle Dr., Suite E, Bolingbrook, IL 60440. Entire contents
copyright © 2016 by the Path to Purchase Institute. Canada Post International
Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025274.
Return undeliverable Canadian addresses to: Station A, P.O. Box 54, Windsor, ON
N9A 6J5 or Email: cpcreturns@wdsmail.com
CHANGE OF ADDRESS and other circulation correspondence should be mailed
to: Shopper Marketing, Creative Data Services, 440 Quadrangle Dr., Suite E,
Bolingbrook, IL 60440, or email clewis@cds1976.com for customer service.
(Include your address label with all correspondence.)
WHERE TO WRITE: Please direct all letters to the editor and other business/
advertising correspondence to: Shopper Marketing, 8550 W. Bryn Mawr Ave.,
Suite 200, Chicago, IL 60631-3731.
ARTICLE REPRINTS & E-PRINTS: Contact Quan Tran at (773) 992-4464 or
qtran@p2pi.org.
NOTICE: The Path to Purchase Institute occasionally uses the logos of various
companies in its marketing materials. These include promotional brochures for
events such as the Shopper Marketing Conference & Expo, the Shopper Marketing Summit, the Design of the Times Awards and others. The use of these logos
does not imply sponsorship or endorsement by the companies identified by
those logos, unless specifically noted as such.



Table of Contents for the Digital Edition of Shopper Marketing - July 2016

Contents
Shopper Marketing - July 2016 - Intro
Shopper Marketing - July 2016 - 1
Shopper Marketing - July 2016 - 2
Shopper Marketing - July 2016 - 3
Shopper Marketing - July 2016 - Contents
Shopper Marketing - July 2016 - 5
Shopper Marketing - July 2016 - 6
Shopper Marketing - July 2016 - 7
Shopper Marketing - July 2016 - 8
Shopper Marketing - July 2016 - 9
Shopper Marketing - July 2016 - 10
Shopper Marketing - July 2016 - 11
Shopper Marketing - July 2016 - 12
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