Shopper Marketing - July 2016 - 56


WHO'S WHO IN HARDWARE/HOME CENTERS

BRIGGS & STRATTON

CENTRAL GARDEN & PET

Carissa Gingras,
Director of Marketing
Since Briggs & Stratton engines
are an ingredient brand, Gingras collaborates with original
equipment manufacturers and retailers to
develop merchandising, public relations and
social media plans, articulating user-driven innovation that solves consumer problems in
the lawn and garden space.

Katie Adams, Director, Home Depot
Business Development Team

BROAN-NUTONE
Richard Palmersheim, Group Vice
President - Marketing

C

Jason Barnes, Vice President - Garden
Home Center and National Accounts
Kimberly Miller, Shopper
Marketing Manager
Miller leads shopper marketing for both Home Depot and
Lowe's, leveraging shopper
insights to develop programs to demystify
the confusing lawn and garden category and
increase conversion rates for both in-store and
online sales.
Roger Mosshart,
Vice President, Retail Sales
& Service

CCA GLOBAL PARTNERS

Janice Jacobs,
Vice President, Marketing,
Carpet One Floor & Home
Jacobs leads the brand and
creative strategy across digital
and traditional marketing channels that is designed to attract, engage and convert shoppers into customers. Her team oversees a national website, and more than 800 microsites
for locally owned stores.
Beryl Payneau, Business Consultant,
Flooring America Division

56

y SHOPPER MARKETING JULY 2016

Matt Phelps, Senior Director of Lowe's
Business Development
Kevin Smith, Senior Director of
Marketing Operations

CLOROX
Angela Tran, Shopper Marketing Brand
Manager



Table of Contents for the Digital Edition of Shopper Marketing - July 2016

Contents
Shopper Marketing - July 2016 - Intro
Shopper Marketing - July 2016 - 1
Shopper Marketing - July 2016 - 2
Shopper Marketing - July 2016 - 3
Shopper Marketing - July 2016 - Contents
Shopper Marketing - July 2016 - 5
Shopper Marketing - July 2016 - 6
Shopper Marketing - July 2016 - 7
Shopper Marketing - July 2016 - 8
Shopper Marketing - July 2016 - 9
Shopper Marketing - July 2016 - 10
Shopper Marketing - July 2016 - 11
Shopper Marketing - July 2016 - 12
Shopper Marketing - July 2016 - 13
Shopper Marketing - July 2016 - 14
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Shopper Marketing - July 2016 - 16
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