Shopper Marketing - July 2016 - 5


July 2016

CONTENTS

78 Report: Digital Asset
Management

104 Ricci at Retail

88 So-Lo-Mo

108 Personnel
Appointments

E-commerce is key to the future of
consumer product marketing, but the
road to e-commerce success will rely on
effective digital asset management.

A roundup of social, local and mobile
marketing activity at retail from:
n	 ConAgra Foods
n	 JCPenney and Pinterest
n	 Periscope
n	 Hilton Hotels & Resorts
n	 FunMobility
n	 4Info and Nielsen Catalina Solutions
n	 Frito-Lay and Blippar
n	 PlaceWise Media and Kantar
Shopcom
n	 Ibotta and LiveRamp

94 Gallery: OMA Awards

We spotlight nine 2016 Outstanding
Marketing at Retail Achievement award
winners with commentary from Shopper
Marketing Hall of Famer Joe Ricci.

102 Multicultural Retail 360
Multicultural Retail 360 Summit, a
premier educational and networking
event to help retailers and CPG
companies grow with America's
multicultural market, will be held Aug.
24-26 in San Diego.

Joe showcases ...
n	 Huggies Pull-Ups
n	 Take 5
n	 Lindt
n	 Peppa Pig

110 Institute Strategist

Target continues to make changes to its
merchandising strategy through a testand-learn process as it works to reinvent
its stores.

116 Wall Chart: Digital
Shopper Marketing
Landscape
Sponsored by RevTrax.

121 Bringing Precision to
Conversion Marketing

Sponsored by Catapult, this white
paper looks at how marketers can
achieve greater relevancy by connecting
the dots on all of the available data
and by working toward a deeper
understanding of their customers.



Table of Contents for the Digital Edition of Shopper Marketing - July 2016

Contents
Shopper Marketing - July 2016 - Intro
Shopper Marketing - July 2016 - 1
Shopper Marketing - July 2016 - 2
Shopper Marketing - July 2016 - 3
Shopper Marketing - July 2016 - Contents
Shopper Marketing - July 2016 - 5
Shopper Marketing - July 2016 - 6
Shopper Marketing - July 2016 - 7
Shopper Marketing - July 2016 - 8
Shopper Marketing - July 2016 - 9
Shopper Marketing - July 2016 - 10
Shopper Marketing - July 2016 - 11
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