July 2016 CONTENTS 78 Report: Digital Asset Management 104 Ricci at Retail 88 So-Lo-Mo 108 Personnel Appointments E-commerce is key to the future of consumer product marketing, but the road to e-commerce success will rely on effective digital asset management. A roundup of social, local and mobile marketing activity at retail from: n ConAgra Foods n JCPenney and Pinterest n Periscope n Hilton Hotels & Resorts n FunMobility n 4Info and Nielsen Catalina Solutions n Frito-Lay and Blippar n PlaceWise Media and Kantar Shopcom n Ibotta and LiveRamp 94 Gallery: OMA Awards We spotlight nine 2016 Outstanding Marketing at Retail Achievement award winners with commentary from Shopper Marketing Hall of Famer Joe Ricci. 102 Multicultural Retail 360 Multicultural Retail 360 Summit, a premier educational and networking event to help retailers and CPG companies grow with America's multicultural market, will be held Aug. 24-26 in San Diego. Joe showcases ... n Huggies Pull-Ups n Take 5 n Lindt n Peppa Pig 110 Institute Strategist Target continues to make changes to its merchandising strategy through a testand-learn process as it works to reinvent its stores. 116 Wall Chart: Digital Shopper Marketing Landscape Sponsored by RevTrax. 121 Bringing Precision to Conversion Marketing Sponsored by Catapult, this white paper looks at how marketers can achieve greater relevancy by connecting the dots on all of the available data and by working toward a deeper understanding of their customers.