Shopper Marketing - July 2016 - 48


FEATURE: VIRTUAL REALITY/AUGMENTED REALITY

TRAINING STUDENTS IN
VIRTUAL REALITY
The Sam M. Walton College of Business at the University of Arkansas in
May announced the first class of graduating virtual reality-trained students.
Through a partnership with InContext Solutions, students who are interested in merchandising and marketing products in a retail store environment
have the opportunity to become certified in ShopperMX, a proprietary software that allows retailers and consumer
product companies to ideate, evaluate
and activate new concepts using 3-D
virtual store simulations. The ShopperMX certification program, created at the
Walton College, is offered through the
college's Center for Retailing Excellence.
Students can obtain their certification by completing a virtual reality shelf
management boot camp or by enrolling in the college's "Category Management Special Topics" course. "We pride ourselves on being leaders of breakthrough retail innovations and educating the next generation of ingenious
retail leaders," Sue Sedberry, managing director at the Walton College's Center for Retailing Excellence, said in a media release.

efforts," he says. "For instance, if we wanted
to test a wood floor or new header system at
retail, we previously had to physically fabricate the structure, disrupt the store to install
and await the results. If the test was unsuccessful, we would remove and move on with
our losses."
Endermuhle adds that a physical demonstration is still necessary for a full understanding of a proposal's full potential, but VR and
48

y SHOPPER MARKETING JULY 2016

AR now enable the brand to eliminate unnecessary mistakes.

Lowe's Holoroom
Marxent has one of the more widely known
examples of VR being used at retail with the
Lowe's Holoroom, which exists in 19 stores.
It's a design studio application that enables
shoppers to envision, build and design their
own kitchens and bathrooms in 3-D, using a



Table of Contents for the Digital Edition of Shopper Marketing - July 2016

Contents
Shopper Marketing - July 2016 - Intro
Shopper Marketing - July 2016 - 1
Shopper Marketing - July 2016 - 2
Shopper Marketing - July 2016 - 3
Shopper Marketing - July 2016 - Contents
Shopper Marketing - July 2016 - 5
Shopper Marketing - July 2016 - 6
Shopper Marketing - July 2016 - 7
Shopper Marketing - July 2016 - 8
Shopper Marketing - July 2016 - 9
Shopper Marketing - July 2016 - 10
Shopper Marketing - July 2016 - 11
Shopper Marketing - July 2016 - 12
Shopper Marketing - July 2016 - 13
Shopper Marketing - July 2016 - 14
Shopper Marketing - July 2016 - 15
Shopper Marketing - July 2016 - 16
Shopper Marketing - July 2016 - 17
Shopper Marketing - July 2016 - 18
Shopper Marketing - July 2016 - 19
Shopper Marketing - July 2016 - 20
Shopper Marketing - July 2016 - 21
Shopper Marketing - July 2016 - 22
Shopper Marketing - July 2016 - 23
Shopper Marketing - July 2016 - 24
Shopper Marketing - July 2016 - 25
Shopper Marketing - July 2016 - 26
Shopper Marketing - July 2016 - 27
Shopper Marketing - July 2016 - 28
Shopper Marketing - July 2016 - 29
Shopper Marketing - July 2016 - 30
Shopper Marketing - July 2016 - 31
Shopper Marketing - July 2016 - 32
Shopper Marketing - July 2016 - 33
Shopper Marketing - July 2016 - 34
Shopper Marketing - July 2016 - 35
Shopper Marketing - July 2016 - 36
Shopper Marketing - July 2016 - 37
Shopper Marketing - July 2016 - 38
Shopper Marketing - July 2016 - 39
Shopper Marketing - July 2016 - 40
Shopper Marketing - July 2016 - 41
Shopper Marketing - July 2016 - 42
Shopper Marketing - July 2016 - 43
Shopper Marketing - July 2016 - 44
Shopper Marketing - July 2016 - 45
Shopper Marketing - July 2016 - 46
Shopper Marketing - July 2016 - 47
Shopper Marketing - July 2016 - 48
Shopper Marketing - July 2016 - 49
Shopper Marketing - July 2016 - 50
Shopper Marketing - July 2016 - 51
Shopper Marketing - July 2016 - 52
Shopper Marketing - July 2016 - 53
Shopper Marketing - July 2016 - 54
Shopper Marketing - July 2016 - 55
Shopper Marketing - July 2016 - 56
Shopper Marketing - July 2016 - 57
Shopper Marketing - July 2016 - 58
Shopper Marketing - July 2016 - 59
Shopper Marketing - July 2016 - 60
Shopper Marketing - July 2016 - 61
Shopper Marketing - July 2016 - 62
Shopper Marketing - July 2016 - 63
Shopper Marketing - July 2016 - 64
Shopper Marketing - July 2016 - 65
Shopper Marketing - July 2016 - 66
Shopper Marketing - July 2016 - 67
Shopper Marketing - July 2016 - 68
Shopper Marketing - July 2016 - 69
Shopper Marketing - July 2016 - 70
Shopper Marketing - July 2016 - 71
Shopper Marketing - July 2016 - 72
Shopper Marketing - July 2016 - 73
Shopper Marketing - July 2016 - 74
Shopper Marketing - July 2016 - 75
Shopper Marketing - July 2016 - 76
Shopper Marketing - July 2016 - 77
Shopper Marketing - July 2016 - 78
Shopper Marketing - July 2016 - 79
Shopper Marketing - July 2016 - 80
Shopper Marketing - July 2016 - 81
Shopper Marketing - July 2016 - 82
Shopper Marketing - July 2016 - 83
Shopper Marketing - July 2016 - 84
Shopper Marketing - July 2016 - 85
Shopper Marketing - July 2016 - 86
Shopper Marketing - July 2016 - 87
Shopper Marketing - July 2016 - 88
Shopper Marketing - July 2016 - 89
Shopper Marketing - July 2016 - 90
Shopper Marketing - July 2016 - 91
Shopper Marketing - July 2016 - 92
Shopper Marketing - July 2016 - 93
Shopper Marketing - July 2016 - 94
Shopper Marketing - July 2016 - 95
Shopper Marketing - July 2016 - 96
Shopper Marketing - July 2016 - 97
Shopper Marketing - July 2016 - 98
Shopper Marketing - July 2016 - 99
Shopper Marketing - July 2016 - 100
Shopper Marketing - July 2016 - 101
Shopper Marketing - July 2016 - 102
Shopper Marketing - July 2016 - 103
Shopper Marketing - July 2016 - 104
Shopper Marketing - July 2016 - 105
Shopper Marketing - July 2016 - 106
Shopper Marketing - July 2016 - 107
Shopper Marketing - July 2016 - 108
Shopper Marketing - July 2016 - 109
Shopper Marketing - July 2016 - 110
Shopper Marketing - July 2016 - 111
Shopper Marketing - July 2016 - 112
Shopper Marketing - July 2016 - 113
Shopper Marketing - July 2016 - 114
Shopper Marketing - July 2016 - 115
Shopper Marketing - July 2016 - 116
Shopper Marketing - July 2016 - 117
Shopper Marketing - July 2016 - 118
Shopper Marketing - July 2016 - 119
Shopper Marketing - July 2016 - 120
Shopper Marketing - July 2016 - 121
Shopper Marketing - July 2016 - 122
Shopper Marketing - July 2016 - 123
Shopper Marketing - July 2016 - 124
Shopper Marketing - July 2016 - 125
Shopper Marketing - July 2016 - 126
Shopper Marketing - July 2016 - 127
Shopper Marketing - July 2016 - 128
Shopper Marketing - July 2016 - 129
Shopper Marketing - July 2016 - 130
Shopper Marketing - July 2016 - 131
Shopper Marketing - July 2016 - 132
Shopper Marketing - July 2016 - 133
Shopper Marketing - July 2016 - 134
Shopper Marketing - July 2016 - 135
Shopper Marketing - July 2016 - 136
Shopper Marketing - July 2016 - 137
Shopper Marketing - July 2016 - 138
Shopper Marketing - July 2016 - 139
Shopper Marketing - July 2016 - 140
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201707
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201706
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201705
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201704
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201703
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201702
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201701
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201612
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201611
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201610
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201609
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201608
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201607
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201606
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201605
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201604
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201603
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201602
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201601
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201512
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201511
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201510
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201509
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201508
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201507
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201506
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201505
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201504
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201503
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201502
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201501
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201412
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201411
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201410
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201409
http://www.nxtbook.com/nxtbooks/ptp/sm_201408
http://www.nxtbook.com/nxtbooks/ptp/sm_201407
http://www.nxtbook.com/nxtbooks/ptp/sm_201406
http://www.nxtbook.com/nxtbooks/ptp/sm_201405
http://www.nxtbook.com/nxtbooks/ptp/sm_201404
http://www.nxtbook.com/nxtbooks/ptp/sm_201403
http://www.nxtbook.com/nxtbooks/ptp/sm_201402
http://www.nxtbook.com/nxtbooks/ptp/sm_201401
http://www.nxtbook.com/nxtbooks/ptp/sm_201312
http://www.nxtbook.com/nxtbooks/ptp/sm_201311
http://www.nxtbook.com/nxtbooks/ptp/sm_enhancedpreview
http://www.nxtbook.com/nxtbooks/ptp/sm_201310
http://www.nxtbook.com/nxtbooks/ptp/sm_201309
http://www.nxtbook.com/nxtbooks/ptp/sm_201308
http://www.nxtbook.com/nxtbooks/ptp/sm_201307
http://www.nxtbookMEDIA.com