Shopper Marketing - July 2016 - 4


10 Editorial: Peter Breen
14 Solution Provider
News

16 Office Depot's New
Format

The retailer's "Store of the Future"
model seeks to change shoppers'
perception of the company's brickand-mortar offerings.

20 Mobile Tour Reaches
DIYers

Advance Auto Parts launched its third
annual "Advance Auto Parts Mobile
Tour" to drive awareness of its Speed
Perks loyalty program.

24 AFM, Tabasco Team Up
Again

Avocados From Mexico and McIlhenny
Co.'s Tabasco team up again to
execute a "Fiesta del Fuego" campaign
leading up to Cinco de Mayo.

SPECIAL REPORTS
40 Feature: Virtual Reality/
Augmented Reality

A look at how brands and retailers
have been using VR/AR, as well as how
marketers might engage with consumers/
shoppers in the future.

54 Who's Who in Hardware/
Home Centers
Our Who's Who in Hardware/Home
Centers is the latest iteration in our Who's
Who series. Here, we spotlight more
than 170 noteworthy brand and retail
executives who are making strides in the
hardware and home center channel.

28 'The Moment of Help'

New TV spots for Ace Hardware put
humorous twists on venerable "Ace is the
place" jingle.

30 Millennials Are Green

Millennials are active in lawn care
and gardening, according to research
conducted by Field Agent.

34 Placement, Pricing Key

Indiana University's Raymond Burke and
Flow Insights' Oyvind Christensen discuss
store shoppability at a Shopper Marketing
Summit seminar in March.


https://www.cdsreportnow.com/renew/now?smmPNXTBKS https://www.cdsreportnow.com/renew/now?smm2PNXTBKS

Table of Contents for the Digital Edition of Shopper Marketing - July 2016

Contents
Shopper Marketing - July 2016 - Intro
Shopper Marketing - July 2016 - 1
Shopper Marketing - July 2016 - 2
Shopper Marketing - July 2016 - 3
Shopper Marketing - July 2016 - Contents
Shopper Marketing - July 2016 - 5
Shopper Marketing - July 2016 - 6
Shopper Marketing - July 2016 - 7
Shopper Marketing - July 2016 - 8
Shopper Marketing - July 2016 - 9
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