Shopper Marketing - July 2016 - 27


On May 5, AFM kicked off the Cinco de
Mayo celebration with a morning visit to
"Good Morning America." Bazan says three
of New York City's most popular food trucks
participated in a cook-off highlighting the
versatility of avocados. After the morning
show, the food trucks offered samples of
their creations to NYC fans.
"Without a doubt a valuable, authentic
brand partnership has proven to be exactly
what consumers were looking for," Espinoza
says. "Their participation in the campaign,
both online and in line at stores, told us that.
Post-mortem analysis will prove how effective this promotion was on delivering on
promotional goals, including accounts engaged, displays sold and digital consumer
SM
engagement, among others."

THE ART OF
MERCHANDISING

TM

BRANDS: Avocados From Mexico and
Tabasco
KEY INSIGHTS: More than 83 million
individual avocados are consumed
during the week of Cinco de Mayo in
the United States. These same brands
successfully partnered for a "Season's
Eatings" campaign during holiday
2015.
ACTIVATION: A multifaceted "Fiesta
del Fuego" campaign, aiming to boost
sales around Cinco de Mayo, shipped
18,000 displays nationwide and helped
generate 300 million impressions on social and digital media for the brands.

HOOKS | SHELF MERCHANDISING | LABELING
WWW.TRIONONLINE.COM/ART | 800-444-4665
©2015 Trion Industries, Inc.


http://WWW.TRIONONLINE.COM/ART

Table of Contents for the Digital Edition of Shopper Marketing - July 2016

Contents
Shopper Marketing - July 2016 - Intro
Shopper Marketing - July 2016 - 1
Shopper Marketing - July 2016 - 2
Shopper Marketing - July 2016 - 3
Shopper Marketing - July 2016 - Contents
Shopper Marketing - July 2016 - 5
Shopper Marketing - July 2016 - 6
Shopper Marketing - July 2016 - 7
Shopper Marketing - July 2016 - 8
Shopper Marketing - July 2016 - 9
Shopper Marketing - July 2016 - 10
Shopper Marketing - July 2016 - 11
Shopper Marketing - July 2016 - 12
Shopper Marketing - July 2016 - 13
Shopper Marketing - July 2016 - 14
Shopper Marketing - July 2016 - 15
Shopper Marketing - July 2016 - 16
Shopper Marketing - July 2016 - 17
Shopper Marketing - July 2016 - 18
Shopper Marketing - July 2016 - 19
Shopper Marketing - July 2016 - 20
Shopper Marketing - July 2016 - 21
Shopper Marketing - July 2016 - 22
Shopper Marketing - July 2016 - 23
Shopper Marketing - July 2016 - 24
Shopper Marketing - July 2016 - 25
Shopper Marketing - July 2016 - 26
Shopper Marketing - July 2016 - 27
Shopper Marketing - July 2016 - 28
Shopper Marketing - July 2016 - 29
Shopper Marketing - July 2016 - 30
Shopper Marketing - July 2016 - 31
Shopper Marketing - July 2016 - 32
Shopper Marketing - July 2016 - 33
Shopper Marketing - July 2016 - 34
Shopper Marketing - July 2016 - 35
Shopper Marketing - July 2016 - 36
Shopper Marketing - July 2016 - 37
Shopper Marketing - July 2016 - 38
Shopper Marketing - July 2016 - 39
Shopper Marketing - July 2016 - 40
Shopper Marketing - July 2016 - 41
Shopper Marketing - July 2016 - 42
Shopper Marketing - July 2016 - 43
Shopper Marketing - July 2016 - 44
Shopper Marketing - July 2016 - 45
Shopper Marketing - July 2016 - 46
Shopper Marketing - July 2016 - 47
Shopper Marketing - July 2016 - 48
Shopper Marketing - July 2016 - 49
Shopper Marketing - July 2016 - 50
Shopper Marketing - July 2016 - 51
Shopper Marketing - July 2016 - 52
Shopper Marketing - July 2016 - 53
Shopper Marketing - July 2016 - 54
Shopper Marketing - July 2016 - 55
Shopper Marketing - July 2016 - 56
Shopper Marketing - July 2016 - 57
Shopper Marketing - July 2016 - 58
Shopper Marketing - July 2016 - 59
Shopper Marketing - July 2016 - 60
Shopper Marketing - July 2016 - 61
Shopper Marketing - July 2016 - 62
Shopper Marketing - July 2016 - 63
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Shopper Marketing - July 2016 - 89
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Shopper Marketing - July 2016 - 91
Shopper Marketing - July 2016 - 92
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Shopper Marketing - July 2016 - 97
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Shopper Marketing - July 2016 - 139
Shopper Marketing - July 2016 - 140
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