Shopper Marketing - July 2016 - 2


Walmart, Walgreens to Present at P2PX
ChiCago - Walmart and Walgreens executives are among the
scheduled keynote speakers for the Path to Purchase Expo, which
takes place Sept. 20-22 in Rosemont, Illinois.
On Sept. 21, Jamie Sohosky, VP, marketing - customer experience, will discuss how the shopping experience has evolved at
Walmart.
On Sept. 22, Walgreens' Moe Alkemade, GVP, GMM, competitive
convenience, will present alongside Coca-Cola SVP Ivan Pollard.
The two will discuss how they have developed a compelling pathto-purchase strategy that enables wins for shoppers, the brand
and the retailer.
The Path to Purchase Expo is an event of the Path to Purchase
Institute. For more information and to register, visit Path2PurSM
chaseExpo.com.

IN HARDWARE/HOME CENTERS
PAGE 54

Dell Rea
Go Live

Virtual sales assistant d
shoppers with the man
By Patrycja Malinowska

Round RoCk, Texas - Dell Inc.
play to help brick-and-mortar
The display enables videoshared-screen online browsin
and up-sell options and move
while keeping a single retaile
The project began nearly
core values the manufacturer
those values within the retail
"We've been in direct selling
core competency and brainsto
model we have to benefit our
Depot?'" says Dan Seymour, De
Realizing that physically im
and costly, Dell turned to tech

WA

Dig
Ma
PAGE 102


http://www.Path2PurchaseExpo.com http://www.Path2PurchaseExpo.com

Table of Contents for the Digital Edition of Shopper Marketing - July 2016

Contents
Shopper Marketing - July 2016 - Intro
Shopper Marketing - July 2016 - 1
Shopper Marketing - July 2016 - 2
Shopper Marketing - July 2016 - 3
Shopper Marketing - July 2016 - Contents
Shopper Marketing - July 2016 - 5
Shopper Marketing - July 2016 - 6
Shopper Marketing - July 2016 - 7
Shopper Marketing - July 2016 - 8
Shopper Marketing - July 2016 - 9
Shopper Marketing - July 2016 - 10
Shopper Marketing - July 2016 - 11
Shopper Marketing - July 2016 - 12
Shopper Marketing - July 2016 - 13
Shopper Marketing - July 2016 - 14
Shopper Marketing - July 2016 - 15
Shopper Marketing - July 2016 - 16
Shopper Marketing - July 2016 - 17
Shopper Marketing - July 2016 - 18
Shopper Marketing - July 2016 - 19
Shopper Marketing - July 2016 - 20
Shopper Marketing - July 2016 - 21
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Shopper Marketing - July 2016 - 26
Shopper Marketing - July 2016 - 27
Shopper Marketing - July 2016 - 28
Shopper Marketing - July 2016 - 29
Shopper Marketing - July 2016 - 30
Shopper Marketing - July 2016 - 31
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Shopper Marketing - July 2016 - 33
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Shopper Marketing - July 2016 - 38
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Shopper Marketing - July 2016 - 40
Shopper Marketing - July 2016 - 41
Shopper Marketing - July 2016 - 42
Shopper Marketing - July 2016 - 43
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Shopper Marketing - July 2016 - 46
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Shopper Marketing - July 2016 - 49
Shopper Marketing - July 2016 - 50
Shopper Marketing - July 2016 - 51
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Shopper Marketing - July 2016 - 53
Shopper Marketing - July 2016 - 54
Shopper Marketing - July 2016 - 55
Shopper Marketing - July 2016 - 56
Shopper Marketing - July 2016 - 57
Shopper Marketing - July 2016 - 58
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Shopper Marketing - July 2016 - 63
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Shopper Marketing - July 2016 - 76
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Shopper Marketing - July 2016 - 140
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