Shopper Marketing - July 2016 - 140


Institute Event Planner
Sept. 20-22, 2016, Path to Purchase Expo * Donald E. Stephens Convention Center * Rosemont, IL *
www.Path2PurchaseExpo.com
An educational conference and trade show connecting brand marketers, retailers and agencies with solution providers for all
touchpoints along the consumers path to purchase.
Sept. 21, 2016, Design of the Times Awards Ceremony * Donald E. Stephens Convention Center * Rosemont, IL *
www.dot-awards.com
The leading industry awards competition and ceremony held in conjunction with the Path to Purchase Expo that celebrates
the most effective in-store activations, displays and campaigns and recognizes their critical role in any successful shopper
marketing initiative.

Nov. 15-16, 2016, StratConn: Digital Shopper Marketing * Renaissance Westchester Hotel * West Harrison, NY *
www.stratconn.org
January 24-25, 2017, League of Leaders Winter Meeting * Westin Nashville * Nashville, TN
Throughout 2016, Path to Purchase Leadership University * www.p2pi.org/leadershipu
Professional development courses in various cities across the country for executives of any experience level in shopper-related roles

to be placed
on white
background

to be placed
on institute blue
background

Throughout 2016, I-Seminars * www.p2pi.org/iseminars
Industry webinar presentations. See the website for topics and schedules.

8550 W. Bryn Mawr Ave., Ste. 200
Chicago, IL 60631

Executive Director & CEO - Peter W. Hoyt (x 456)
Managing Director - Special Content - Peter Breen (x 431)
Managing Director - Marketing Services & Events - Maureen Macke (x 413)
Managing Director - Strategy & Development - Steve Frenda (x 461)
Managing Director - Platforms & Publishing - Chuck Bolkcom (x 420)
Director - Sites & Systems - Rob Mahoney (x 434)
Director of Education - Ronit Lawlor (x 415)

ph (773) 992-4450 * fx (773) 992-4455
www.p2pi.org

Senior Coordinator - Administrative Services - Ann Estey (x 448)
Manager - Member Development & Event Sales - Quan Tran (x 464)
Manager - Member Services - Stacy Stiglic (x 414)
Associate Director - Content - Patrycja Malinowska (x 435)
Senior Editor - Samantha Nelson (x 436)
Associate Editor - Charlie Menchaca (x 432)
Associate Editor - Ben Ross (x 433)


http://www.Path2PurchaseExpo.com http://www.dot-awards.com http://www.stratconn.org http://www.p2pi.org/leadershipu http://www.p2pi.org/iseminars http://www.p2pi.org

Table of Contents for the Digital Edition of Shopper Marketing - July 2016

Contents
Shopper Marketing - July 2016 - Intro
Shopper Marketing - July 2016 - 1
Shopper Marketing - July 2016 - 2
Shopper Marketing - July 2016 - 3
Shopper Marketing - July 2016 - Contents
Shopper Marketing - July 2016 - 5
Shopper Marketing - July 2016 - 6
Shopper Marketing - July 2016 - 7
Shopper Marketing - July 2016 - 8
Shopper Marketing - July 2016 - 9
Shopper Marketing - July 2016 - 10
Shopper Marketing - July 2016 - 11
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