Shopper Marketing - July 2016 - 139


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Best Read on the Institute Website
The Path to Purchase Institute's most-viewed articles from the past few months are listed below. To view the articles, type the headline
into the search box on www.p2pi.org.

delivers the opening remarks to the 2016
Shopper Marketing Summit held March
15-17 in New York City.
Research Article
Shopper Marketing Trends Report 2016

Shopper Marketing's annual survey/report
scrutinizes Walmart and other top retailers
while taking the temperature of path-topurchase marketing.
Field Reports
Mars, PepsiCo Taste 'Glory' at Walmart

Mars Inc. recruited fellow National
Football League sponsor PepsiCo to run
an exclusive "Taste Game Day Glory"
campaign at Walmart in advance of the
2016 Super Bowl.

Case Studies
Hershey 'Experience' Creates Sweet Success

Hall of Fame Profile: Douwe Bergsma

Winn-Dixie and Cub Foods have
seen positive results while testing the
manufacturer's store-within-a-store
concept.

Douwe Bergsma, chief marketing officer,
Georgia-Pacific, was selected for induction
into the Path to Purchase Institute/
Shopper Marketing Hall of Fame for
2016.

Constellation Brands Helps
Walgreens Win With Wine

Marketing Toolbox
2016 Shopper Marketing Effie Winners

Knowing there were opportunities to
reach adult beverage shoppers for gifting
as well as instant-consumption occasions,
Constellation Brands set out to make
Walgreens a go-to location.
Special Reports
E-Commerce Primer

Six thought leaders discuss how
e-commerce is evolving and where your
focus needs to be going forward.
Who's Who in Digital Shopper
Marketing & E-Commerce 2016

The latest edition of our report recognizes
more than 200 brand and retail executives
who are making notable contributions in
the areas of digital shopper marketing and
e-commerce.

The North American Shopper Marketing
Effie Awards honor the most effective
shopper marketing efforts of the year.
Award levels - gold, silver and bronze
- were announced and presented at the
Shopper Marketing Celebration on March
16 in New York.

RFE Investment Partners Acquires
the Path to Purchase Institute

RFE Investment Partners acquires the
Path to Purchase Institute to create an
invaluable and expansive portfolio of retail
business intelligence resources.
Walmart Loses Head of Online Business

Walmart was looking for a successor to
lead marketing for its U.S. online business
after the departure of Brian Monahan in
early April. 

The Retailer Receptivity Guide 2016

This limited-edition book version of the
Institute's 2016 "Retailer Receptivity"
guide reveals how 49 in-store marketing
tactics are received (or not) by 15 major
U.S. chains.
Video
2016 Shopper Marketing Summit
Opening Remarks

Path to Purchase Institute CEO Peter Hoyt
INSTITUTE UPDATE | p2pi.org

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Table of Contents for the Digital Edition of Shopper Marketing - July 2016

Contents
Shopper Marketing - July 2016 - Intro
Shopper Marketing - July 2016 - 1
Shopper Marketing - July 2016 - 2
Shopper Marketing - July 2016 - 3
Shopper Marketing - July 2016 - Contents
Shopper Marketing - July 2016 - 5
Shopper Marketing - July 2016 - 6
Shopper Marketing - July 2016 - 7
Shopper Marketing - July 2016 - 8
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