Shopper Marketing - July 2016 - 136


2016 Path to Purchase Expo

Design of the Times Finalists
to be on Display in Gallery
Chicago - Finalists from the Design of the Times awards competition will once again be
showcased in the Design of the Times Gallery at the Path to Purchase Expo.
The annual competition celebrates the most effective in-store activation tactics, displays
and campaigns and recognizes their critical role in any successful shopper marketing
initiative. Consumer product manufacturers, retailers, agencies, P-O-P design firms and
package design firms, as well as a variety of path-to-purchase companies working with
digital, mobile, coupons, sampling and other media, submitted entries in a variety of retail
channels.
Only those entries eligible for platinum, gold, silver, bronze and "Best of the Times"
awards will be displayed in the Gallery. Most entries are fully merchandised and set up to
mimic a true in-store setting.

Design of the Times Gallery Hours

Wednesday, Sept. 21, 10:00 a.m. - 4:00 p.m.
Thursday, Sept. 22, 10:00 a.m. - 4:00 p.m.
Entrance to the Gallery is free for all registered Expo attendees.

Design of the Times Awards Reception & Ceremony
Wednesday, Sept 21, 4:30 - 6:00 p.m.

On Sept. 21 from 4:30 - 6:00 p.m., cocktails and hors d'oeuvres will be served during the
reception preceding the awards ceremony at the Donald E. Stephens Convention Center.
Hundreds of industry leaders will be in attendance to see who will become a Design of the
Times winner. Everyone is welcome to attend. Tickets can be purchased when registering
for Expo at www.Path2PurchaseExpo.com. 

Retail Leaders Gather in 'Collaboration Zone'
For the sixth year in a row, more than
150 senior-level executives from over
30 leading retailers will participate in
the Retail Academy, a leading industry
initiative that fosters the most productive
and collaborative environment for brand
and retail partners.
These VIPs use the Path to Purchase Expo as a convenient place to discuss shopper
marketing opportunities one-on-one in a "neutral zone," free from competing organizational
conflicts, difficult schedules and restricting silos.
This September, the Institute will invite senior-level marketing, merchandising, digital
and insights executives from leading retail chains including: Ahold USA, Albertsons /
Safeway, Bashas', Big Y, Brookshire's, Best Buy, CVS/pharmacy, Dollar General, Family
Dollar, Food Lion, Giant Eagle, Harris Teeter, Home Depot, Kohl's, Lowe's Home
Improvement, Lowe's Supermarkets, Marsh Supermarkets, Meijer, Office Depot, Price
Chopper, Publix, Roundy's, SpartanNash, Staples, SUPERVALU, Target Corp., Unified
Grocers, Wakefern Food Corp., Walgreens, Walmart and Winco. 
4

INSTITUTE UPDATE | p2pi.org

Retail Academy sponsors include:


http://www.Path2PurchaseExpo.com http://www.p2pi.org

Table of Contents for the Digital Edition of Shopper Marketing - July 2016

Contents
Shopper Marketing - July 2016 - Intro
Shopper Marketing - July 2016 - 1
Shopper Marketing - July 2016 - 2
Shopper Marketing - July 2016 - 3
Shopper Marketing - July 2016 - Contents
Shopper Marketing - July 2016 - 5
Shopper Marketing - July 2016 - 6
Shopper Marketing - July 2016 - 7
Shopper Marketing - July 2016 - 8
Shopper Marketing - July 2016 - 9
Shopper Marketing - July 2016 - 10
Shopper Marketing - July 2016 - 11
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