Shopper Marketing - July 2016 - 133


A Newsletter for the Path to Purchase Institute

UPDATE
p2pi.org

July 2016

Expo Returns to Chicago With New Name
Retailers Take the Stage at the World's Largest Gathering of Shopper & Retail Marketing Professionals
Chicago - The Shopper Marketing
Conference & Expo has evolved and
is now known as the Path to Purchase
Expo (www.Path2PurchaseExpo.com).
Peter Hoyt, executive director and chief
executive officer of the Institute, says "Expo
has been covering myriad touchpoints along
the path for some time now, so it made sense
to give it a more encompassing name that
includes not just the shopper marketing
discipline but all components that influence
consumer goods decision-making."
In addition to the name change, the
Path to Purchase Expo is also changing its
location. Expo will return to Chicagoland
after being held the past two years in
Minneapolis. The Donald E. Stephens
Convention Center in Rosemont, Ill.,
gives attendees more access to local brand
manufacturers, retailers, agency partners
and solution providers, as well as greater
travel options and flexibility.
The name and location may have
changed, but the goal of Expo remains
the same: provide marketers and retailers
with collaborative solutions and actionable
strategies to influence decision-making
along the path to purchase. "From the
world-class learning experience via
symposiums, keynotes and seminars; the
incomparable networking events; and the
most unique, cutting-edge collection of
path-to-purchase solution providers in the
exhibit hall, Expo delivers an abundance
of learning and networking opportunities.
You won't find another event with more
opportunities to better grasp the art and
science of marketing along the path to
purchase," said Hoyt.
This year's educational lineup features
four in-depth symposiums, two high-profile
keynote addresses and 48 info-packed

seminars delivered by Institute members
and other leading industry professionals.
Topics address important issues in shopper
marketing, including best practices,
insights, mobile and social strategies,
collaboration, measurement and ROI,
virtual/augmented reality and e-commerce
strategies.

Symposiums

The educational portion of the Expo kicks
off with one full-day and three half-day
symposiums on Tuesday, Sept. 20. Each
symposium is designed to deeply examine
issues affecting brand marketers, retailers,
continued on page 2

Institute Members Dominate Expo Speaker Lineup
Jamie Sohosky

Ivan Pollard

Chris Almeida

Megan Frank

Chuck Meyer-Hanover

Christian Ardito

Moe Alkemade

Chris Ann D'Alessandro

VP, Marketing -
Customer Experience

SVP, Strategic Marketing

Sr. Director, Shopper
Marketing and Experience

Buyer

Director, Shopper &
Category Insights

Sr. Marketing Manager,
Soup & Broth Activation

VP, North American Sales
and Customer Marketing

GVP, GMM Competitive
Convenience

Table of Contents
P. 2 Expo Event Planner
P. 5 Institute Faculty
P. 6 Institute News
P. 7 Best Read

3

4

A SUPPLEMENT TO

7


http://www.p2pi.org http://www.Path2PurchaseExpo.com

Table of Contents for the Digital Edition of Shopper Marketing - July 2016

Contents
Shopper Marketing - July 2016 - Intro
Shopper Marketing - July 2016 - 1
Shopper Marketing - July 2016 - 2
Shopper Marketing - July 2016 - 3
Shopper Marketing - July 2016 - Contents
Shopper Marketing - July 2016 - 5
Shopper Marketing - July 2016 - 6
Shopper Marketing - July 2016 - 7
Shopper Marketing - July 2016 - 8
Shopper Marketing - July 2016 - 9
Shopper Marketing - July 2016 - 10
Shopper Marketing - July 2016 - 11
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
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http://www.nxtbook.com/nxtbooks/ptp/sm_201408
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http://www.nxtbook.com/nxtbooks/ptp/sm_201312
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