Shopper Marketing - July 2016 - 114


Editorial Index Companies named in the editorial columns of this issue are listed below.
1WorldSync .  .  .  .  .  .  .87

Digi-Capital  .  .  .  .  .  .50

Informatica  .  .  .  .  .  .  . 81

Metaio  .  .  .  .  .  .  .  .  .  .  .52

Co .  .  .  .  .  .  .  .  .  .  .  .  .28

4Info  .  .  .  .  .  .  .  .  .  .  .  .  .93

Edgewell Personal
Care  .  .  .  .  .  .  .  .  .  .  .46

InnerWorkings .  .  .  .98

Michigan State
University  .  .  .  .  . 14

Sears Holdings .  .  .  .28

Ace Hardware .  .28, 68
Advance Auto
Parts  .  .  .  .  .  .  .  .  .  .20

EnterWorks  .  .  .  .  .  .  . 81

Aisle411  .  .  .  .  .  .  .  .  .  . 41

Facebook .  .  .  .  .  .  .  .  . 41

Alibaba .  .  .  .  .  .  .  .  .  .  . 41

Eyetouch Reality  .  .50

Fetch Rewards  .  .  .  . 14

Anheuser-Busch  .  .96

Field Agent  .  .  .  .  .  .  .30

Apple  .  .  .  .  .  .  .  .  .  .  .  . 41

Fitch  .  .  .  .  .  .  .  .  .  .  .  .  .  .36

Augment .  .  .  .  .  .  .  .  . 41

Flow Insights  .  .  .  .  .34

AugustineIdeas  .  .  .26

Frito-Lay  .  .  .  .  .  .  .  .  .92

Avocados From
Mexico  .  .  .  .  .  .  .  .24

Innovative Marketing
Solutions Inc .  .  .95
Integer Group,
The .  .  .  .  .  .  .  .  .  .  .  . 41
Interactions .  .  .  .  .  .  .22
Isabel Valdes
Consulting .  .  .  . 102

Mirum Shopper .  .  . 15

Selligent .  .  .  .  .  .  .  .  .  . 15

Nestle Purina  .  .  .  .  .46

Sherwin-Williams
Co ., The  .  .  .  .  .  .  .  .95

Nielsen Catalina
Solutions  .  .  .  .  .  .93

Shotfarm  .  .  .  .  .  .  .  .  .79

Nielsen  .  .  .  .  .  .  .  .  .  .  .80

SMP In-Store
Marketing
Solutions  .  .  .  .  .101

itemMaster LLC  .  .  .79

Northgate Gonzalez
Markets .  .  .  .  .  .  .102

JCPenney .  .  .  .  .  .  .  .  .88

Office Depot  .  .16, 46

FunMobility  .  .  .  .  .  .93

Kantar Retail Virtual
Reality .  .  .  .  .  .  .  .  .46

O'Keefe Reinhard &
Paul  .  .  .  .  .  .  .  .  .  .  .28

Gartner .  .  .  .  .  .  .  .  .  .  .85

Kantar Shopcom .  .90

Geometry Global  . 14

Kellogg Co ., The  .  . 41

Once Upon a
Farm  .  .  .  .  .  .  .  .  . 112

Gladson  .  .  .  .  .  .  .  .  .  . 81

Ketchum  .  .  .  .  .  .  .  .  .26

Google  .  .  .  .  .  .  .  .  .  .  . 41

Kimberly-Clark .  .  .104

Greenlight VR .  .  .  .  .45

Kraft Heinz  .  .  .  .  .  .  . 14

Path to Purchase
Institute  .  .  .  .  .  .  .  . 2

Blippar  .  .  .  .  .  .  . 42, 92

Groupe SEB .  .  .  .  .  .  .84

Kroger  .  .  .  .  .  . 78, 102

PepsiCo  .  .  .  .  .  .  .  .  .  .92

Bond Brand
Loyalty  .  .  .  .  .  .  .  . 15

GSK Consumer
Healthcare  .  .  .  .  .80

Kwikee Systems .  .  .87

Periscope .  .  .  .  .  .  .  .  .89
Pinterest  .  .  .  .  .  .  .  .  .88

Unilever  .  .  .  .  .  .  .  .  .  . 14

Bully Entertainment
 .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 41

Hershey Co .,
The .  .  .  .  .  .  .  .  .  .  .106

Lindt & Sprungli .  .106
LiveRamp  .  .  .  .  .  .  .  .90

PlaceWise Media .  .90

Central Group,
The .  .  .  .  .  .  .  .  .  .  .100

Hilton Hotels &
Resorts  .  .  .  .  .  .  . 89

Lowe's  .  .  .  .  .  .  . 48, 62

PrimeSense .  .  .  .  .  .  .52

University of
Arkansas  .  .  .  .  .  .48

Magic Leap  .  .  .  .  .  .  .50

Rapid Displays  .  .  .  .96

Character Group,
The .  .  .  .  .  .  .  .  .  .  .107

Home Depot,
The .  .  .  .  .  .  .  .  .  .  .  .58

Mars Chocolate North
America .  .  .  .  .  .  . 100

RB  .  .  .  .  .  .  .  .  .  .  .  .  .  .101

Chateau Ste .
Michelle  .  .  .  .  .  .  .95

Ibotta  .  .  .  .  .  .  .  .  .  .  .  .90

Marxent  .  .  .  .  .  .  .  .  .  .48

Ideo .  .  .  .  .  .  .  .  .  .  .  .  . 111

Massachusetts
Institute of
Technology  .  .  . 110

Riversand
Technologies .  .  .85

AZEK  .  .  .  .  .  .  .  .  .  .  .  .  .49
Beam Suntory  .  .  .  .98
Big Red Rooster .  .  . 16
Bish Creative Display
 .  .  .  .  .  .  .  .  .  .  . 94, 98

Clavis Insight  .  .  .  .  .80
Coca-Cola Co .  . 2, 80
comScore Inc .  .  .  .  .79
ConAgra Foods  .  .  .88
Dell Inc .  .  .  .  .  .  .  .  .2, 16
114

ImageSeller .  .  .  .  .  .  .94
InContext Solutions
 .  .  .  .  .  .  .  .  .  .  .  .  .  .  .42
Indiana
University .  .  .  .  .  .34

y SHOPPER MARKETING JULY 2016

Onison  .  .  .  .  .  .  .  .  .  .  . 81
OnQ .  .  .  .  .  .  .  .  .  .  .  .  .  .36

Richards/Lerma  .  .  .26

Snapchat  .  .  .  .  .  .  .  .  . 41
Spark .  .  .  .  .  .  .  .  .  .  .  .  .29
Stagnito Business
Information +
Edgell Communications .  .  .  .  .  .  . 102
Stibo Systems .  .  .  .  .85
Target  .  .  .  .  .  .  .  .  .  .  . 110
Touchstone Research
Inc .  .  .  .  .  .  .  .  .  .  .  .50
Turtle Beach Corp . 36

UPS  .  .  .  .  .  .  .  .  .  .  .  .  .  .79
Vine Ripe .  .  .  .  .  .  .  .102
VR/AR Association .  .41
Walgreens .  .  .  .  .  .  .  .  . 2
Walmart .  .  . 2, 78, 102

Ruszel Woodworks
Inc .  .  .  .  .  .  .  .  .  .  .  .95

Weber-Stephen
Products .  .  .  .  .  .  .28

McIlhenny Co .  .  .  .  .24

Salsify  .  .  .  .  .  .  .  .  .  .  .  .79

WhyteSpyder  .  .  .  .  .84

Mechtronics  .  .  .  .  .101

SAP Hybris  .  .  .  .  .  .  . 81

McKee Foods  .  .  .  .101

Scotts Miracle-Gro

William Grant & Sons
Inc .  .  .  .  .  .  .  .  .  .  .  .98



Table of Contents for the Digital Edition of Shopper Marketing - July 2016

Contents
Shopper Marketing - July 2016 - Intro
Shopper Marketing - July 2016 - 1
Shopper Marketing - July 2016 - 2
Shopper Marketing - July 2016 - 3
Shopper Marketing - July 2016 - Contents
Shopper Marketing - July 2016 - 5
Shopper Marketing - July 2016 - 6
Shopper Marketing - July 2016 - 7
Shopper Marketing - July 2016 - 8
Shopper Marketing - July 2016 - 9
Shopper Marketing - July 2016 - 10
Shopper Marketing - July 2016 - 11
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