Shopper Marketing - July 2016 - 108


PERSONNEL APPOINTMENTS

BRAND MARKETERS
Coca-Cola Co., Atlanta
The company named Helen Smith Price
vice president of global community
affairs and president of The Coca-Cola
Foundation. In her role, Price is responsible
for driving the Foundation's global
operations. The company also recently
appointed Christine Quinn as director,
flavor ingredient supply. She will lead the
company's supply chain activities for all
flavor ingredients used across the global
system.

L'Oreal, New York
Christopher Pignataro joined the
manufacturer as assistant vice president,
shopper marketing.

Reynolds Consumer Products, Lake Forest,
Illinois
Kathryn Freemond joined the company as
shopper marketing manager.

Transnational Foods, Miami
Brett Barcelona joined the company as
executive vice president, new business.
He's tasked with further developing the
company's growing portfolio of regional
and national customers.

RETAILERS
Best Buy, Richfield, Minnesota
Sharon McCollam recently stepped down
as the retailer's chief financial and chief
administrative officer. Best Buy veteran
Corie Barry is her successor. Asheesh
108

y SHOPPER MARKETING JULY 2016

Saksena joined the company to succeed
Barry as chief strategic growth officer.

BJ's Wholesale Club, Westborough,
Massachusetts
Lee Delaney was appointed the
warehouse club's executive vice president,
chief growth officer. He is responsible for
the company's merchandising and supply
chain organization. He reports directly to
BJ's president and chief executive officer,
Chris Baldwin.

Home Depot, Atlanta
Trish Mueller recently resigned after five
years as the retailer's chief marketing
officer. She is succeeded by Home Depot
senior vice president and president of
online operations Kevin Hofmann, who
will also maintain his current role.

RadioShack, Fort Worth, Texas
Dene Rogers has joined the company as
president and chief executive officer. In
his role, Rogers will focus on positioning
RadioShack's omnichannel platform for
long-term growth.

Target, Minneapolis
The retailer named Nordstrom executive
Mark Tritton executive vice president and
chief merchandising officer. In his role,
Tritton will oversee enterprise buying,
product design and development,
sourcing, visual merchandising strategy,
and merchandising transformation and
operations. He succeeds Kathee Tesija,
who stepped down last year.



Table of Contents for the Digital Edition of Shopper Marketing - July 2016

Contents
Shopper Marketing - July 2016 - Intro
Shopper Marketing - July 2016 - 1
Shopper Marketing - July 2016 - 2
Shopper Marketing - July 2016 - 3
Shopper Marketing - July 2016 - Contents
Shopper Marketing - July 2016 - 5
Shopper Marketing - July 2016 - 6
Shopper Marketing - July 2016 - 7
Shopper Marketing - July 2016 - 8
Shopper Marketing - July 2016 - 9
Shopper Marketing - July 2016 - 10
Shopper Marketing - July 2016 - 11
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