Shopper Marketing - June 2016 - 95


3 Gillette Fusion
At first glance, this endcap display introducing the Gillette Fusion ProShield razor from Procter & Gamble
looks like a huge investment. While it is a major display,
the cost was somewhat lessened by clever use of the
existing store fixture. The printed side panels and a
header identify and explain the product. The display
also features a molded demonstration element shaped
like a shield in the center of the peg hooks holding the
products. Toss in some bright colors and a compelling
story, and let the sales commence.
4
4 Colgate
Improvements in oral care are
occurring more quickly than
ever, so Colgate-Palmolive
determined the best way to
showcase its Total, MaxFresh
and MaxWhite toothpastes,
brushes and mouthwash was
to encompass them all in one
big compartmentalized corrugated endcap unit. Colgate
lets shoppers determine
which items they need to
"Improve Mouth Health." Not
only does this save Colgate
production costs versus using
three different units, it also
enables the retailer to promote more items
from a category leader in a more precise and
effective manner. The excellent structure allows for ample "reloads."

3

... clever display.

... excellent structure.
Joe Ricci is an industry expert in
P-O-P merchandising. He is the
founder of Beacon Concepts Inc.,
Surprise, Ariz. Please offer your
comments to him at jericci@cox.net.
JUNE 2016 SHOPPER MARKETING y

95



Table of Contents for the Digital Edition of Shopper Marketing - June 2016

Contents
Shopper Marketing - June 2016 - Intro
Shopper Marketing - June 2016 - 1
Shopper Marketing - June 2016 - 2
Shopper Marketing - June 2016 - 3
Shopper Marketing - June 2016 - Contents
Shopper Marketing - June 2016 - 5
Shopper Marketing - June 2016 - 6
Shopper Marketing - June 2016 - 7
Shopper Marketing - June 2016 - 8
Shopper Marketing - June 2016 - 9
Shopper Marketing - June 2016 - 10
Shopper Marketing - June 2016 - 11
Shopper Marketing - June 2016 - 12
Shopper Marketing - June 2016 - 13
Shopper Marketing - June 2016 - 14
Shopper Marketing - June 2016 - 15
Shopper Marketing - June 2016 - 16
Shopper Marketing - June 2016 - 17
Shopper Marketing - June 2016 - 18
Shopper Marketing - June 2016 - 19
Shopper Marketing - June 2016 - 20
Shopper Marketing - June 2016 - 21
Shopper Marketing - June 2016 - 22
Shopper Marketing - June 2016 - 23
Shopper Marketing - June 2016 - 24
Shopper Marketing - June 2016 - 25
Shopper Marketing - June 2016 - 26
Shopper Marketing - June 2016 - 27
Shopper Marketing - June 2016 - 28
Shopper Marketing - June 2016 - 29
Shopper Marketing - June 2016 - 30
Shopper Marketing - June 2016 - 31
Shopper Marketing - June 2016 - 32
Shopper Marketing - June 2016 - 33
Shopper Marketing - June 2016 - 34
Shopper Marketing - June 2016 - 35
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Shopper Marketing - June 2016 - 37
Shopper Marketing - June 2016 - 38
Shopper Marketing - June 2016 - 39
Shopper Marketing - June 2016 - 40
Shopper Marketing - June 2016 - 41
Shopper Marketing - June 2016 - 42
Shopper Marketing - June 2016 - 43
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Shopper Marketing - June 2016 - 45
Shopper Marketing - June 2016 - 46
Shopper Marketing - June 2016 - 47
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Shopper Marketing - June 2016 - 49
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Shopper Marketing - June 2016 - 103
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Shopper Marketing - June 2016 - S1
Shopper Marketing - June 2016 - S2
Shopper Marketing - June 2016 - S3
Shopper Marketing - June 2016 - S4
Shopper Marketing - June 2016 - S5
Shopper Marketing - June 2016 - S6
Shopper Marketing - June 2016 - S7
Shopper Marketing - June 2016 - S8
Shopper Marketing - June 2016 - S9
Shopper Marketing - June 2016 - S10
Shopper Marketing - June 2016 - S11
Shopper Marketing - June 2016 - S12
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