RICCI AT RETAIL Health & Beauty Cosmetics & personal care displays that are looking good 1 ... large impact. 1 Revlon I've always believed that cosmetic displays live or die based on their effective use of color and shapes. This outstanding corrugated and thermoformed plastic endcap unit from Revlon must be an eye-catching hit with shoppers. It uses bold colors and a variety of contrasting shapes. And considering the same graphic themes are used on its PDQ and counter units, Revlon is creating a larger impact when shoppers see these features in other parts of this store, or even other stores. 2 Sally Hansen Designing a specific display for a key cosmetics department area in a major drugstore is both a reward and a challenge. This corrugated and thermoformed tray unit from Coty Inc.'s Sally Hansen pulls off this feat seamlessly with a wonderful blend of color, shapes, high product visibility and clear feature/ benefits messages. The shape invites shoppers "into" the tray area for a closer look while never hiding the key selling points of the products. It's well-conceived and well-executed. ... clear messages. 94 y SHOPPER MARKETING JUNE 2016 2