Shopper Marketing - June 2016

Shopper Marketing - June 2016 - 94 RICCI AT RETAIL Health & Beauty Cosmetics & personal care displays that are looking good 1 ... large impact. 1 Revlon I've always believed that cosmetic displays live or die based on their effective use of color and shapes. This outstanding corrugated and thermoformed plastic endcap unit from Revlon must be an eye-catching hit with shoppers. It uses bold colors and a variety of contrasting shapes. And considering the same graphic themes are used on its PDQ and counter units, Revlon is creating a larger impact when shoppers see these features in other parts of this store, or even other stores. 2 Sally Hansen Designing a specific display for a key cosmetics department area in a major drugstore is both a reward and a challenge. This corrugated and thermoformed tray unit from Coty Inc.'s Sally Hansen pulls off this feat seamlessly with a wonderful blend of color, shapes, high product visibility and clear feature/ benefits messages. The shape invites shoppers "into" the tray area for a closer look while never hiding the key selling points of the products. It's well-conceived and well-executed. ... clear messages. 94 y SHOPPER MARKETING JUNE 2016 2 Table of Contents for the Digital Edition of Shopper Marketing - June 2016ContentsShopper Marketing - June 2016 - IntroShopper Marketing - June 2016 - 1Shopper Marketing - June 2016 - 2Shopper Marketing - June 2016 - 3Shopper Marketing - June 2016 - ContentsShopper Marketing - June 2016 - 5Shopper Marketing - June 2016 - 6Shopper Marketing - June 2016 - 7Shopper Marketing - June 2016 - 8Shopper Marketing - June 2016 - 9Shopper Marketing - June 2016 - 10Shopper Marketing - June 2016 - 11Shopper Marketing - June 2016 - 12Shopper Marketing - June 2016 - 13Shopper Marketing - June 2016 - 14Shopper Marketing - June 2016 - 15Shopper Marketing - June 2016 - 16Shopper Marketing - June 2016 - 17Shopper Marketing - June 2016 - 18Shopper Marketing - June 2016 - 19Shopper Marketing - June 2016 - 20Shopper Marketing - June 2016 - 21Shopper Marketing - June 2016 - 22Shopper Marketing - June 2016 - 23Shopper Marketing - June 2016 - 24Shopper Marketing - June 2016 - 25Shopper Marketing - June 2016 - 26Shopper Marketing - June 2016 - 27Shopper Marketing - June 2016 - 28Shopper Marketing - June 2016 - 29Shopper Marketing - June 2016 - 30Shopper Marketing - June 2016 - 31Shopper Marketing - June 2016 - 32Shopper Marketing - June 2016 - 33Shopper Marketing - June 2016 - 34Shopper Marketing - June 2016 - 35Shopper Marketing - June 2016 - 36Shopper Marketing - June 2016 - 37Shopper Marketing - June 2016 - 38Shopper Marketing - June 2016 - 39Shopper Marketing - June 2016 - 40Shopper Marketing - June 2016 - 41Shopper Marketing - June 2016 - 42Shopper Marketing - June 2016 - 43Shopper Marketing - June 2016 - 44Shopper Marketing - June 2016 - 45Shopper Marketing - June 2016 - 46Shopper Marketing - June 2016 - 47Shopper Marketing - June 2016 - 48Shopper Marketing - June 2016 - 49Shopper Marketing - June 2016 - 50Shopper Marketing - June 2016 - 51Shopper Marketing - June 2016 - 52Shopper Marketing - June 2016 - 53Shopper Marketing - June 2016 - 54Shopper Marketing - June 2016 - 55Shopper Marketing - June 2016 - 56Shopper Marketing - June 2016 - 57Shopper Marketing - June 2016 - 58Shopper Marketing - June 2016 - 59Shopper Marketing - June 2016 - 60Shopper Marketing - June 2016 - 61Shopper Marketing - June 2016 - 62Shopper Marketing - June 2016 - 63Shopper Marketing - June 2016 - 64Shopper Marketing - June 2016 - 65Shopper Marketing - June 2016 - 66Shopper Marketing - June 2016 - 67Shopper Marketing - June 2016 - 68Shopper Marketing - June 2016 - 69Shopper Marketing - June 2016 - 70Shopper Marketing - June 2016 - 71Shopper Marketing - June 2016 - 72Shopper Marketing - June 2016 - 73Shopper Marketing - June 2016 - 74Shopper Marketing - June 2016 - 75Shopper Marketing - June 2016 - 76Shopper Marketing - June 2016 - 77Shopper Marketing - June 2016 - 78Shopper Marketing - June 2016 - 79Shopper Marketing - June 2016 - 80Shopper Marketing - June 2016 - 81Shopper Marketing - June 2016 - 82Shopper Marketing - June 2016 - 83Shopper Marketing - June 2016 - 84Shopper Marketing - June 2016 - 85Shopper Marketing - June 2016 - 86Shopper Marketing - June 2016 - 87Shopper Marketing - June 2016 - 88Shopper Marketing - June 2016 - 89Shopper Marketing - June 2016 - 90Shopper Marketing - June 2016 - 91Shopper Marketing - June 2016 - 92Shopper Marketing - June 2016 - 93Shopper Marketing - June 2016 - 94Shopper Marketing - June 2016 - 95Shopper Marketing - June 2016 - 96Shopper Marketing - June 2016 - 97Shopper Marketing - June 2016 - 98Shopper Marketing - June 2016 - 99Shopper Marketing - June 2016 - 100Shopper Marketing - June 2016 - 101Shopper Marketing - June 2016 - 102Shopper Marketing - June 2016 - 103Shopper Marketing - June 2016 - 104Shopper Marketing - June 2016 - S1Shopper Marketing - June 2016 - S2Shopper Marketing - June 2016 - S3Shopper Marketing - June 2016 - S4Shopper Marketing - June 2016 - S5Shopper Marketing - June 2016 - S6Shopper Marketing - June 2016 - S7Shopper Marketing - June 2016 - S8Shopper Marketing - June 2016 - 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