Shopper Marketing - June 2016 - 5


June 2016
36 Social Media Power

Kellogg Co. finds success in driving
Pringles sales at Walmart during the
"March Madness" season with a simple
"Flavor Slam" program that leverages
digital influencers.

38 General Mills Uses Data

Data-Driven Personalization - including
behavioral, demographic and
geographic information - helps General
Mills customize marketing campaigns at
retail.

42 The 'Magic Box'

Shoppers expect retailers to build them
their "magic box." WSL Strategic Retail
and Target executives detailed what
this box could be and how Target is
delivering in March during a Shopper
Marketing Summit general session.

44 Receipt-Capture
Promotions

A successful receipt-capture promotion
motivating new charcoal grill owners to
become Kingsford customers helped
Clorox embrace receipt programs.

48 Feature: Healthy Food
Shoppers

Six industry professionals share their
thoughts on the best ways for CPG
marketers to reach the natural/healthy
food shopper and weigh in on how to
succeed in this fast-moving space.

CONTENTS

80 So-Lo-Mo

A roundup of social, local and mobile
marketing activity at retail from:
n	 Procter & Gamble
n	 Pinterest, L'Oreal USA and Hershey
Co.
n	 Walmart
n	 Vega and Olapic
n	 Acuity Brands and Qualcomm Inc.
n	 Brandify
n	 Survey.com
n	 Google
n	 Thanx

88 Activation Gallery:
March Madness/College
Basketball Post-Mortem
94 Ricci at Retail
Joe showcases health and beauty
displays ...
n	 Revlon
n	 Sally Hansen
n	 Gillette Fusion
n	 Colgate

96 Personnel
Appointments

98 Institute Strategist

The transition of Target's pharmacy
business to CVS is in full swing as
Target's pharmacy counters across the
U.S. receive makeovers.


http://www.Survey.com

Table of Contents for the Digital Edition of Shopper Marketing - June 2016

Contents
Shopper Marketing - June 2016 - Intro
Shopper Marketing - June 2016 - 1
Shopper Marketing - June 2016 - 2
Shopper Marketing - June 2016 - 3
Shopper Marketing - June 2016 - Contents
Shopper Marketing - June 2016 - 5
Shopper Marketing - June 2016 - 6
Shopper Marketing - June 2016 - 7
Shopper Marketing - June 2016 - 8
Shopper Marketing - June 2016 - 9
Shopper Marketing - June 2016 - 10
Shopper Marketing - June 2016 - 11
Shopper Marketing - June 2016 - 12
Shopper Marketing - June 2016 - 13
Shopper Marketing - June 2016 - 14
Shopper Marketing - June 2016 - 15
Shopper Marketing - June 2016 - 16
Shopper Marketing - June 2016 - 17
Shopper Marketing - June 2016 - 18
Shopper Marketing - June 2016 - 19
Shopper Marketing - June 2016 - 20
Shopper Marketing - June 2016 - 21
Shopper Marketing - June 2016 - 22
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Shopper Marketing - June 2016 - 24
Shopper Marketing - June 2016 - 25
Shopper Marketing - June 2016 - 26
Shopper Marketing - June 2016 - 27
Shopper Marketing - June 2016 - 28
Shopper Marketing - June 2016 - 29
Shopper Marketing - June 2016 - 30
Shopper Marketing - June 2016 - 31
Shopper Marketing - June 2016 - 32
Shopper Marketing - June 2016 - 33
Shopper Marketing - June 2016 - 34
Shopper Marketing - June 2016 - 35
Shopper Marketing - June 2016 - 36
Shopper Marketing - June 2016 - 37
Shopper Marketing - June 2016 - 38
Shopper Marketing - June 2016 - 39
Shopper Marketing - June 2016 - 40
Shopper Marketing - June 2016 - 41
Shopper Marketing - June 2016 - 42
Shopper Marketing - June 2016 - 43
Shopper Marketing - June 2016 - 44
Shopper Marketing - June 2016 - 45
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Shopper Marketing - June 2016 - S1
Shopper Marketing - June 2016 - S2
Shopper Marketing - June 2016 - S3
Shopper Marketing - June 2016 - S4
Shopper Marketing - June 2016 - S5
Shopper Marketing - June 2016 - S6
Shopper Marketing - June 2016 - S7
Shopper Marketing - June 2016 - S8
Shopper Marketing - June 2016 - S9
Shopper Marketing - June 2016 - S10
Shopper Marketing - June 2016 - S11
Shopper Marketing - June 2016 - S12
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