Shopper Marketing - June 2016 - 44


PROGRAMS

Clorox's Kingsford Supports
Receipt-Capture Promotions
By Carol Angrisani

new YoRk - When Clorox Co. analyzed why
its Kingsford charcoal brand had declining
household penetration a few years ago, it discovered that more people were choosing gas
grilling over charcoal. So it created a marketing campaign to drive sales of charcoal grills
and, in turn, motivate those new charcoal grill
owners to become Kingsford customers.
It opted for a receipt-capture promotion
with Snipp Interactive in which shoppers who
purchased any brand charcoal grill would get
a free package of Kingsford charcoal. The promotion was a success and is one of the reasons
why Clorox continues to use receipt programs,
44

y SHOPPER MARKETING JUNE 2016

according to Bailey Doyle, group manager of
national shopper marketing at Clorox.
Doyle led a panel discussion on receipt
marketing in March as the Shopper Marketing
Summit. The panel included executives from
Snipp, Ibotta, RetailMeNot and Session M,
all of which offer receipt-capture services.
Receipt programs typically let shoppers take
photos of their receipts and submit them electronically to validate their purchases and get
points that can be redeemed for gift cards,
products, discounts and more. One of the benefits of receipt programs is that they help marketers maintain a dialogue with consumers,



Table of Contents for the Digital Edition of Shopper Marketing - June 2016

Contents
Shopper Marketing - June 2016 - Intro
Shopper Marketing - June 2016 - 1
Shopper Marketing - June 2016 - 2
Shopper Marketing - June 2016 - 3
Shopper Marketing - June 2016 - Contents
Shopper Marketing - June 2016 - 5
Shopper Marketing - June 2016 - 6
Shopper Marketing - June 2016 - 7
Shopper Marketing - June 2016 - 8
Shopper Marketing - June 2016 - 9
Shopper Marketing - June 2016 - 10
Shopper Marketing - June 2016 - 11
Shopper Marketing - June 2016 - 12
Shopper Marketing - June 2016 - 13
Shopper Marketing - June 2016 - 14
Shopper Marketing - June 2016 - 15
Shopper Marketing - June 2016 - 16
Shopper Marketing - June 2016 - 17
Shopper Marketing - June 2016 - 18
Shopper Marketing - June 2016 - 19
Shopper Marketing - June 2016 - 20
Shopper Marketing - June 2016 - 21
Shopper Marketing - June 2016 - 22
Shopper Marketing - June 2016 - 23
Shopper Marketing - June 2016 - 24
Shopper Marketing - June 2016 - 25
Shopper Marketing - June 2016 - 26
Shopper Marketing - June 2016 - 27
Shopper Marketing - June 2016 - 28
Shopper Marketing - June 2016 - 29
Shopper Marketing - June 2016 - 30
Shopper Marketing - June 2016 - 31
Shopper Marketing - June 2016 - 32
Shopper Marketing - June 2016 - 33
Shopper Marketing - June 2016 - 34
Shopper Marketing - June 2016 - 35
Shopper Marketing - June 2016 - 36
Shopper Marketing - June 2016 - 37
Shopper Marketing - June 2016 - 38
Shopper Marketing - June 2016 - 39
Shopper Marketing - June 2016 - 40
Shopper Marketing - June 2016 - 41
Shopper Marketing - June 2016 - 42
Shopper Marketing - June 2016 - 43
Shopper Marketing - June 2016 - 44
Shopper Marketing - June 2016 - 45
Shopper Marketing - June 2016 - 46
Shopper Marketing - June 2016 - 47
Shopper Marketing - June 2016 - 48
Shopper Marketing - June 2016 - 49
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Shopper Marketing - June 2016 - 55
Shopper Marketing - June 2016 - 56
Shopper Marketing - June 2016 - 57
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Shopper Marketing - June 2016 - S1
Shopper Marketing - June 2016 - S2
Shopper Marketing - June 2016 - S3
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Shopper Marketing - June 2016 - S6
Shopper Marketing - June 2016 - S7
Shopper Marketing - June 2016 - S8
Shopper Marketing - June 2016 - S9
Shopper Marketing - June 2016 - S10
Shopper Marketing - June 2016 - S11
Shopper Marketing - June 2016 - S12
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