Shopper Marketing - June 2016 - 4


10 Editorial: Bill Schober
11 P2PLU Designations

Intel Corp. executives were hard at
work in May earning the Path to
Purchase Leadership University's "P2P
Practitioner" and "P2P Professional"
industry designations.

16 P2PI Doings

RFE Investment Partners recently
acquired the Path to Purchase
Institute. Institute founder and CEO
Peter Hoyt explains what this change
means going forward.

18 VR/AR and the Expo

Path to Purchase Institute CEO Peter
Hoyt and Nathan Pettyjohn, founder
and president of the VR/AR Association, discuss the "VR/AR Experience" at
this year's Path to Purchase Expo.

20 Solution Provider News

SPECIAL REPORTS
56 Shopper Marketing Effies
A look at the campaigns that received gold,
silver or bronze awards in March at the
Shopper Marketing Summit in New York.

105 Engaging Shoppers
Through Decision Science
The white paper inserted into this issue
looks at how marketers are turning to
behavioral economics to gain a deeper
understanding of how consumers shop
and exert more influence over their
purchase decisions.

28 Pedialyte Rides With Uber
Abbott Nutrition's Pedialyte teamed with
Uber and Walgreens to offer free rides
and swag to St. Patrick's Day revelers in
Chicago this year.

30 Daelmans' U.S. Launch

Daelmans partners with United Airlines to
increase exposure of Dutch stroopwafels
to American consumers and push the
cookie's connection with coffee.

34 Mondelez Plays
Matchmaker

The manufacturer's 2015 Shopper Futures
program matched startups with brands
and retailers to collaborate and build a
program in 90 days.


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Table of Contents for the Digital Edition of Shopper Marketing - June 2016

Contents
Shopper Marketing - June 2016 - Intro
Shopper Marketing - June 2016 - 1
Shopper Marketing - June 2016 - 2
Shopper Marketing - June 2016 - 3
Shopper Marketing - June 2016 - Contents
Shopper Marketing - June 2016 - 5
Shopper Marketing - June 2016 - 6
Shopper Marketing - June 2016 - 7
Shopper Marketing - June 2016 - 8
Shopper Marketing - June 2016 - 9
Shopper Marketing - June 2016 - 10
Shopper Marketing - June 2016 - 11
Shopper Marketing - June 2016 - 12
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Shopper Marketing - June 2016 - 18
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Shopper Marketing - June 2016 - 37
Shopper Marketing - June 2016 - 38
Shopper Marketing - June 2016 - 39
Shopper Marketing - June 2016 - 40
Shopper Marketing - June 2016 - 41
Shopper Marketing - June 2016 - 42
Shopper Marketing - June 2016 - 43
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Shopper Marketing - June 2016 - S1
Shopper Marketing - June 2016 - S2
Shopper Marketing - June 2016 - S3
Shopper Marketing - June 2016 - S4
Shopper Marketing - June 2016 - S5
Shopper Marketing - June 2016 - S6
Shopper Marketing - June 2016 - S7
Shopper Marketing - June 2016 - S8
Shopper Marketing - June 2016 - S9
Shopper Marketing - June 2016 - S10
Shopper Marketing - June 2016 - S11
Shopper Marketing - June 2016 - S12
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