PROGRAMS Abbott Nutrition's Pedialyte Rides With Uber Consumers in Chicago market get free rides, swag; activity steers them toward Walgreens By Neal Lorenzi ColumBus, ohio - Abbott Laboratories' Abbott Nutrition division teamed with Uber and Walgreens to help consumers stay hydrated during this year's St. Patrick's Day celebration in Chicago. Courtesy of Abbott Nutrition, Uber offered free uberPool rides on March 12 from 8 a.m. to 11 p.m. in a designated Chicago-market zone. Commuters entered a promotional code in their Uber app to receive up to $30 off a shared ride. Some passengers discovered that their Uber ride was stocked with St. Patrick's Day swag and Walgreens-branded coupons. The next day from 11 a.m. to 2 p.m., Uber offered another promo code that gave users in a different Chicago-market zone the opportunity to request a "Fuel Pack" for a $5 delivery fee. The pack contained a box of Pedialyte powder packs, a Pedialyte/Uber water bottle, Uber sunglasses and an eye mask. "St. Patrick's Day is an exciting time in Chicago. There are a lot of activities that keep people on the go, and it's easy to get dehydrated due to food illness, alcohol consumption and outdoor/sun 28 y SHOPPER MARKETING JUNE 2016 In addition to offering free rides via uberPool, Uber drivers delivered Pedialyte "Fuel Packs."