Shopper Marketing - June 2016 - 28


PROGRAMS

Abbott Nutrition's
Pedialyte Rides With Uber
Consumers in Chicago market get free rides, swag; activity steers them
toward Walgreens
By Neal Lorenzi

ColumBus, ohio - Abbott Laboratories' Abbott Nutrition division teamed
with Uber and Walgreens to help consumers stay hydrated during this year's
St. Patrick's Day celebration in Chicago.
Courtesy of Abbott Nutrition, Uber
offered free uberPool rides on March 12
from 8 a.m. to 11 p.m. in a designated
Chicago-market zone. Commuters entered a promotional code in their Uber
app to receive up to $30 off a shared
ride. Some passengers discovered that
their Uber ride was stocked with St. Patrick's Day swag and Walgreens-branded
coupons.
The next day from 11 a.m. to 2 p.m.,
Uber offered another promo code that
gave users in a different Chicago-market
zone the opportunity to request a "Fuel
Pack" for a $5 delivery fee. The pack
contained a box of Pedialyte powder
packs, a Pedialyte/Uber water bottle,
Uber sunglasses and an eye mask.
"St. Patrick's Day is an exciting time in
Chicago. There are a lot of activities that
keep people on the go, and it's easy to
get dehydrated due to food illness, alcohol consumption and outdoor/sun
28

y SHOPPER MARKETING JUNE 2016

In addition to offering free rides via uberPool, Uber drivers
delivered Pedialyte "Fuel Packs."



Table of Contents for the Digital Edition of Shopper Marketing - June 2016

Contents
Shopper Marketing - June 2016 - Intro
Shopper Marketing - June 2016 - 1
Shopper Marketing - June 2016 - 2
Shopper Marketing - June 2016 - 3
Shopper Marketing - June 2016 - Contents
Shopper Marketing - June 2016 - 5
Shopper Marketing - June 2016 - 6
Shopper Marketing - June 2016 - 7
Shopper Marketing - June 2016 - 8
Shopper Marketing - June 2016 - 9
Shopper Marketing - June 2016 - 10
Shopper Marketing - June 2016 - 11
Shopper Marketing - June 2016 - 12
Shopper Marketing - June 2016 - 13
Shopper Marketing - June 2016 - 14
Shopper Marketing - June 2016 - 15
Shopper Marketing - June 2016 - 16
Shopper Marketing - June 2016 - 17
Shopper Marketing - June 2016 - 18
Shopper Marketing - June 2016 - 19
Shopper Marketing - June 2016 - 20
Shopper Marketing - June 2016 - 21
Shopper Marketing - June 2016 - 22
Shopper Marketing - June 2016 - 23
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Shopper Marketing - June 2016 - 25
Shopper Marketing - June 2016 - 26
Shopper Marketing - June 2016 - 27
Shopper Marketing - June 2016 - 28
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Shopper Marketing - June 2016 - 31
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Shopper Marketing - June 2016 - 35
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Shopper Marketing - June 2016 - 38
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Shopper Marketing - June 2016 - 55
Shopper Marketing - June 2016 - 56
Shopper Marketing - June 2016 - 57
Shopper Marketing - June 2016 - 58
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Shopper Marketing - June 2016 - 60
Shopper Marketing - June 2016 - 61
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Shopper Marketing - June 2016 - 63
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Shopper Marketing - June 2016 - 65
Shopper Marketing - June 2016 - 66
Shopper Marketing - June 2016 - 67
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Shopper Marketing - June 2016 - 69
Shopper Marketing - June 2016 - 70
Shopper Marketing - June 2016 - 71
Shopper Marketing - June 2016 - 72
Shopper Marketing - June 2016 - 73
Shopper Marketing - June 2016 - 74
Shopper Marketing - June 2016 - 75
Shopper Marketing - June 2016 - 76
Shopper Marketing - June 2016 - 77
Shopper Marketing - June 2016 - 78
Shopper Marketing - June 2016 - 79
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Shopper Marketing - June 2016 - 103
Shopper Marketing - June 2016 - 104
Shopper Marketing - June 2016 - S1
Shopper Marketing - June 2016 - S2
Shopper Marketing - June 2016 - S3
Shopper Marketing - June 2016 - S4
Shopper Marketing - June 2016 - S5
Shopper Marketing - June 2016 - S6
Shopper Marketing - June 2016 - S7
Shopper Marketing - June 2016 - S8
Shopper Marketing - June 2016 - S9
Shopper Marketing - June 2016 - S10
Shopper Marketing - June 2016 - S11
Shopper Marketing - June 2016 - S12
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