Shopper Marketing - June 2016 - 18


PROGRAMS

Will you be changing the name of this
magazine to follow suit?
HOYT: That is not currently under consideration.
The Expo is returning to the Chicago
area after two years in Minneapolis.
What opportunity does that present?
HOYT: The Expo had been in Chicago for
many years before we decamped for Minneapolis. Chicago had been an incredibly
dynamic market and was very healthy for
the Expo for a long time. But attendance
was beginning to taper off, just a little.
We went to Minnesota for many reasons,
but chief among them was to let Chicago
"lay fallow," just as farmers rotate their
fields so the nutrients in the soil can be
restored.
By September, it will have been three
years since this show, or any related show,
has been in Chicago. So we think our return will lead to a triumphant homecoming with a huge surge in interest and attendance. Throw in all the new energy
and vitality that will be added to the mix
by our new sister companies, and I think
it's safe to say that this year's show will be
among the most successful we have ever
hosted.
Any final comments?
HOYT: I can only say, stay tuned. Merging
three companies takes a little doing. But
as Master Yoda would say, "The force is
SM
strong with this one."
18

y SHOPPER MARKETING JUNE 2016

Virtual Reality,
Augmented
Reality and
the Expo
By Tim Binder

The Path to Purchase Institute, in
partnership with the
newly launched VR/
AR Association, will
offer a "VR/AR Experience" at this year's
Path to Purchase
Expo, Sept. 20-22 at
Nathan Pettyjohn
Donald E. Stephens
Convention Center in Rosemont, Illinois.
Through a variety of virtual and augmented reality exhibitors and seminars, the Expo
will provide attendees with opportunities
to learn about these experiences and how
they can be leveraged to enhance shopper
engagement and influence decision making at retail. Peter Hoyt, CEO of the Path to
Purchase Institute, and Nathan Pettyjohn,
founder and president of the VR/AR Association and CEO of Aisle411, recently discussed
VR/AR and the Expo Experience with Shopper Marketing.



Table of Contents for the Digital Edition of Shopper Marketing - June 2016

Contents
Shopper Marketing - June 2016 - Intro
Shopper Marketing - June 2016 - 1
Shopper Marketing - June 2016 - 2
Shopper Marketing - June 2016 - 3
Shopper Marketing - June 2016 - Contents
Shopper Marketing - June 2016 - 5
Shopper Marketing - June 2016 - 6
Shopper Marketing - June 2016 - 7
Shopper Marketing - June 2016 - 8
Shopper Marketing - June 2016 - 9
Shopper Marketing - June 2016 - 10
Shopper Marketing - June 2016 - 11
Shopper Marketing - June 2016 - 12
Shopper Marketing - June 2016 - 13
Shopper Marketing - June 2016 - 14
Shopper Marketing - June 2016 - 15
Shopper Marketing - June 2016 - 16
Shopper Marketing - June 2016 - 17
Shopper Marketing - June 2016 - 18
Shopper Marketing - June 2016 - 19
Shopper Marketing - June 2016 - 20
Shopper Marketing - June 2016 - 21
Shopper Marketing - June 2016 - 22
Shopper Marketing - June 2016 - 23
Shopper Marketing - June 2016 - 24
Shopper Marketing - June 2016 - 25
Shopper Marketing - June 2016 - 26
Shopper Marketing - June 2016 - 27
Shopper Marketing - June 2016 - 28
Shopper Marketing - June 2016 - 29
Shopper Marketing - June 2016 - 30
Shopper Marketing - June 2016 - 31
Shopper Marketing - June 2016 - 32
Shopper Marketing - June 2016 - 33
Shopper Marketing - June 2016 - 34
Shopper Marketing - June 2016 - 35
Shopper Marketing - June 2016 - 36
Shopper Marketing - June 2016 - 37
Shopper Marketing - June 2016 - 38
Shopper Marketing - June 2016 - 39
Shopper Marketing - June 2016 - 40
Shopper Marketing - June 2016 - 41
Shopper Marketing - June 2016 - 42
Shopper Marketing - June 2016 - 43
Shopper Marketing - June 2016 - 44
Shopper Marketing - June 2016 - 45
Shopper Marketing - June 2016 - 46
Shopper Marketing - June 2016 - 47
Shopper Marketing - June 2016 - 48
Shopper Marketing - June 2016 - 49
Shopper Marketing - June 2016 - 50
Shopper Marketing - June 2016 - 51
Shopper Marketing - June 2016 - 52
Shopper Marketing - June 2016 - 53
Shopper Marketing - June 2016 - 54
Shopper Marketing - June 2016 - 55
Shopper Marketing - June 2016 - 56
Shopper Marketing - June 2016 - 57
Shopper Marketing - June 2016 - 58
Shopper Marketing - June 2016 - 59
Shopper Marketing - June 2016 - 60
Shopper Marketing - June 2016 - 61
Shopper Marketing - June 2016 - 62
Shopper Marketing - June 2016 - 63
Shopper Marketing - June 2016 - 64
Shopper Marketing - June 2016 - 65
Shopper Marketing - June 2016 - 66
Shopper Marketing - June 2016 - 67
Shopper Marketing - June 2016 - 68
Shopper Marketing - June 2016 - 69
Shopper Marketing - June 2016 - 70
Shopper Marketing - June 2016 - 71
Shopper Marketing - June 2016 - 72
Shopper Marketing - June 2016 - 73
Shopper Marketing - June 2016 - 74
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Shopper Marketing - June 2016 - 76
Shopper Marketing - June 2016 - 77
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Shopper Marketing - June 2016 - 79
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Shopper Marketing - June 2016 - 89
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Shopper Marketing - June 2016 - S1
Shopper Marketing - June 2016 - S2
Shopper Marketing - June 2016 - S3
Shopper Marketing - June 2016 - S4
Shopper Marketing - June 2016 - S5
Shopper Marketing - June 2016 - S6
Shopper Marketing - June 2016 - S7
Shopper Marketing - June 2016 - S8
Shopper Marketing - June 2016 - S9
Shopper Marketing - June 2016 - S10
Shopper Marketing - June 2016 - S11
Shopper Marketing - June 2016 - S12
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