Shopper Marketing - June 2016 - 17


beyond anything we could have imagined.
The people at our new sister companies are
resourceful, creative and as dedicated to serving their markets as we are. So, the biggest
difference is that we have much greater reach,
much greater influence and much greater access to more retailers of every kind.
What does the acquisition/merger mean
particularly for the Institute's members?
HOYT: We're going to need some time before we can fully answer the question of how
to best unleash the synergies that will result
from this marriage, but that's the whole idea
- rapid, dramatic and sustained expansion in
the breadth and scope of services that we can
offer our members and the market at large.
At the very least, this alliance will usher
forth a whole new era in the development
of more cutting edge digital products, data
resources and publications to help keep our
members informed of market developments.
In the immediate future, our new reality
will have a dramatic and exciting impact on
the vitality of the Path to Purchase Expo. We
are in deep collaboration mode with our new
partners working on seminars, symposiums
and a promotion strategy that will bear incredible fruit for our guests and exhibitors
alike.
In time, our objective is to build an organization that can serve the market - retailers,
manufacturers, agencies and the entire ecosystem of touchpoints on the path to purchase - in new, different and better ways than
have ever been offered before.

What does the acquisition/merger mean
particularly for Institute and Shopper
Marketing sponsors and advertisers?
HOYT: Among other things, the Institute is
widely acknowledged as a great platform
through which to raise awareness and drive
sales of relevant products and services. We
have been offering a fully integrated suite
of superior vehicles for years. But that was
primarily for reaching manufacturers and
agencies. This new deal brings us reach and
readership among thousands, actually tens of
thousands of retail executives as well. Senior
management, merchants, store managers,
category management - you name it. It's just
incredible.
You've never been shy about changing
the names of the Institute's events and
publications, and even the Institute itself.
Why the change to "Path to Purchase
Expo?" (See page 2.)
HOYT: Shopper marketing has become a very
big deal over the past 10-12 years. But it is still
very much manufacturer led. Our merger with
Stagnito + Edgell has brought us unbelievable
reach into the retail community. Our sense is
that the term "path to purchase" just makes
more sense to retailers than the term "shopper
marketing." There's not much more to it than
that. We believe that whether you are trying to
influence shoppers to come to your store, or
to plan to select your products or to close the
sale online or in-store, understanding winning
strategies and tactics for influencing target
segments along the entire path to purchase
has broad reaching relevance.
JUNE 2016 SHOPPER MARKETING y

17



Table of Contents for the Digital Edition of Shopper Marketing - June 2016

Contents
Shopper Marketing - June 2016 - Intro
Shopper Marketing - June 2016 - 1
Shopper Marketing - June 2016 - 2
Shopper Marketing - June 2016 - 3
Shopper Marketing - June 2016 - Contents
Shopper Marketing - June 2016 - 5
Shopper Marketing - June 2016 - 6
Shopper Marketing - June 2016 - 7
Shopper Marketing - June 2016 - 8
Shopper Marketing - June 2016 - 9
Shopper Marketing - June 2016 - 10
Shopper Marketing - June 2016 - 11
Shopper Marketing - June 2016 - 12
Shopper Marketing - June 2016 - 13
Shopper Marketing - June 2016 - 14
Shopper Marketing - June 2016 - 15
Shopper Marketing - June 2016 - 16
Shopper Marketing - June 2016 - 17
Shopper Marketing - June 2016 - 18
Shopper Marketing - June 2016 - 19
Shopper Marketing - June 2016 - 20
Shopper Marketing - June 2016 - 21
Shopper Marketing - June 2016 - 22
Shopper Marketing - June 2016 - 23
Shopper Marketing - June 2016 - 24
Shopper Marketing - June 2016 - 25
Shopper Marketing - June 2016 - 26
Shopper Marketing - June 2016 - 27
Shopper Marketing - June 2016 - 28
Shopper Marketing - June 2016 - 29
Shopper Marketing - June 2016 - 30
Shopper Marketing - June 2016 - 31
Shopper Marketing - June 2016 - 32
Shopper Marketing - June 2016 - 33
Shopper Marketing - June 2016 - 34
Shopper Marketing - June 2016 - 35
Shopper Marketing - June 2016 - 36
Shopper Marketing - June 2016 - 37
Shopper Marketing - June 2016 - 38
Shopper Marketing - June 2016 - 39
Shopper Marketing - June 2016 - 40
Shopper Marketing - June 2016 - 41
Shopper Marketing - June 2016 - 42
Shopper Marketing - June 2016 - 43
Shopper Marketing - June 2016 - 44
Shopper Marketing - June 2016 - 45
Shopper Marketing - June 2016 - 46
Shopper Marketing - June 2016 - 47
Shopper Marketing - June 2016 - 48
Shopper Marketing - June 2016 - 49
Shopper Marketing - June 2016 - 50
Shopper Marketing - June 2016 - 51
Shopper Marketing - June 2016 - 52
Shopper Marketing - June 2016 - 53
Shopper Marketing - June 2016 - 54
Shopper Marketing - June 2016 - 55
Shopper Marketing - June 2016 - 56
Shopper Marketing - June 2016 - 57
Shopper Marketing - June 2016 - 58
Shopper Marketing - June 2016 - 59
Shopper Marketing - June 2016 - 60
Shopper Marketing - June 2016 - 61
Shopper Marketing - June 2016 - 62
Shopper Marketing - June 2016 - 63
Shopper Marketing - June 2016 - 64
Shopper Marketing - June 2016 - 65
Shopper Marketing - June 2016 - 66
Shopper Marketing - June 2016 - 67
Shopper Marketing - June 2016 - 68
Shopper Marketing - June 2016 - 69
Shopper Marketing - June 2016 - 70
Shopper Marketing - June 2016 - 71
Shopper Marketing - June 2016 - 72
Shopper Marketing - June 2016 - 73
Shopper Marketing - June 2016 - 74
Shopper Marketing - June 2016 - 75
Shopper Marketing - June 2016 - 76
Shopper Marketing - June 2016 - 77
Shopper Marketing - June 2016 - 78
Shopper Marketing - June 2016 - 79
Shopper Marketing - June 2016 - 80
Shopper Marketing - June 2016 - 81
Shopper Marketing - June 2016 - 82
Shopper Marketing - June 2016 - 83
Shopper Marketing - June 2016 - 84
Shopper Marketing - June 2016 - 85
Shopper Marketing - June 2016 - 86
Shopper Marketing - June 2016 - 87
Shopper Marketing - June 2016 - 88
Shopper Marketing - June 2016 - 89
Shopper Marketing - June 2016 - 90
Shopper Marketing - June 2016 - 91
Shopper Marketing - June 2016 - 92
Shopper Marketing - June 2016 - 93
Shopper Marketing - June 2016 - 94
Shopper Marketing - June 2016 - 95
Shopper Marketing - June 2016 - 96
Shopper Marketing - June 2016 - 97
Shopper Marketing - June 2016 - 98
Shopper Marketing - June 2016 - 99
Shopper Marketing - June 2016 - 100
Shopper Marketing - June 2016 - 101
Shopper Marketing - June 2016 - 102
Shopper Marketing - June 2016 - 103
Shopper Marketing - June 2016 - 104
Shopper Marketing - June 2016 - S1
Shopper Marketing - June 2016 - S2
Shopper Marketing - June 2016 - S3
Shopper Marketing - June 2016 - S4
Shopper Marketing - June 2016 - S5
Shopper Marketing - June 2016 - S6
Shopper Marketing - June 2016 - S7
Shopper Marketing - June 2016 - S8
Shopper Marketing - June 2016 - S9
Shopper Marketing - June 2016 - S10
Shopper Marketing - June 2016 - S11
Shopper Marketing - June 2016 - S12
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