Shopper Marketing - June 2016 - 14


DISTINGUISHED FACULTY
* Christopher Brace, Founder &
CEO, Syntegrate Consulting
* Rich Butwinick, Owner /
President, MarketingLab/
SellCheck
* Brian Cohen, EVP, Group
Director & Head of Digital
Integration, Catapult
* Sarah Gleason, SVP, GfK

* Lily Lev-Glick, Founder
& Chief Insights Officer,
ShopperSense
* Wendy Liebmann, Founder,
CEO & Chief Shopper,
WSL Strategic Retail
* Lynn Neal, NA Retail Strategy
Leader, Procter & Gamble
* Scott Young, Global CEO,
PRS In Vivo

INSTITUTE FACULTY
* Rick Abens, CEO & Founder,
Foresight ROI
* Kris Abrahamson, VP, Client
Leadership, The Mars Agency
* Courtney Acuff, VP, Insights,
Design & Product, Catalina
* Bill Akins, SVP, Business Innovations,
Rockfish Interactive
* Robin Alex, Senior Manager, US
Shopper Insights, Target Team,
The Hershey Co.
* Manolo Almagro, Senior
Managing Director, Innovation
& Retail Technology, TPN
* Christopher Almeida, Senior
Director, Shopper Marketing &
Experience, CVS Health
* Steve Althaus, VP, Sales
Strategy, Jack Link's
* Keith Anderson, VP, Strategy &
Insights, Profitero
* Mary Ann Antonelli, Marketing
Manager, Digital Programs,
Hewlett-Packard Co.
* Susan Barkalow, Director
Of Shopper Marketing,
Mars Chocolate US
* Tara Bartelt, Senior Manager,
Strategic Partnerships,
The Coca-Cola Co.
* Kent Bassett, VP, Consumer &
Shopper Insights,
VF Corporation

14

* Ken Bausch, VP, Interactive
Marketing, World Kitchen
* Michael Becker, Co-Founder,
Managing Partner & North
American CEO, mCordis
* Justin Behar, Founder & CEO, Quri
* Joe Beier, EVP, Shopper & Retail
Strategy, GfK
* Bitsy Bentley, VP, Data
Visualization, GfK
* Amit Bhardwaj, Senior Director,
Customer Loyalty, Marsh
Supermarkets
* Garrett Bluhm, E-Commerce
Director, Hylands
* Lisa Bradner, SVP, Head of
Commerce & Shopper Strategy,
Starcom MediaVest Group
* Chris Bryson, CEO, Unata
* Raymond Burke, E.W.
Kelley Professor of Business
Administration, Indiana
University
* John Burn, SVP, Cross-Cultural
Practice, Geometry Global
* Scott Caldwell, SVP, Walmart
& Sam's Club Team Leader,
Catapult Marketing
* Laura Cammarota, Senior
Shopper Marketing Manager,
Beiersdorf Inc.
* Matt Champion, SVP, Strategy &
Business Development, PureRED
Integrated Marketing

y SHOPPER MARKETING JUNE 2016

* Oyvind Christensen, Founding
Partner, Flow Insights
* David Ciancio, Principal,
Peak Loyalty
* Bill Clifford, Chief Revenue
Officer, SessionM
* Norty Cohen, CEO,
Moosylvania Marketing
* Cal Collier, Principal, Capre Group
* Michelle Cote, VP, Data &
Insights, MyWebGrocer
* Beth Craig, Director Insights,
Catapult
* Liz Crawford, SVP, Strategy
& Insights, Shoplab,
Match Marketing Group
* Linda Crowder, Senior Director,
Peapod Interactive, Peapod
* Jami Cuddy, Customer
Development Manager,
Tyson Foods
* James Damian, CEO, James
Damian Brand Integration
Services
* Matty de Castro, Head of
Industry, CPG, Facebook
* Brian DeLong, SVP, Shopper
Experience, Catapult
* Corbin DeRubertis, VP, Sales
Shopper Marketing, Meredith
* Steve DeVore, Managing
Director, TWINOAKS
* Tom Dolan, SVP, Enterprise
Solutions, MaxPoint
* Bailey Doyle, Group Manager,
National Shopper Marketing,
The Clorox Co.
* Matt Dzarnowski, General
Manager, Illinois, MillerCoors
* John Egan, Director, Retail
Strategy, The Coca-Cola Co.
* Sharon Eiswert, Director, Brand
Management, Ahold USA
* Ross Ely, President & CEO,
ProLogic Retail
* Tracy Faloon, Chief of Client
Integration, TPN

* Frank Fay, Manager, Category &
Shopper Solutions,
Bayer HealthCare
* Glenn Figenholtz, Divisional
Merchandise Manager,
Walgreen Co.
* Kim Finnerty, SVP, Consumer &
Shopper Insights, Epsilon
* Deb Friedland, Managing
Director, Planning &
Perspectives, TPN
* Tracy Frisbie, Director
of Shopper Marketing,
Constellation Brands Inc.
* Heidi Froseth, EVP, National
Shopper Retail Leader,
Catapult Marketing
* Jody Goehring, VP, Product,
RetailMeNot Inc.
* Ethan Goodman, SVP, Shopper
Experience, The Mars Agency
* Kevin Green, Director, Field
Execution Team, West Area,
The Kraft Heinz Co.
* Gregory Grudzinski, Director,
Analytics & Data Services,
Catapult Marketing
* George Hamilton, Director,
Walmart Foods, Unilever
* Mark Hardy, CEO,
InContext Solutions
* David Hargreaves, Chief Client
Officer, Snipp Interactive Inc.
* Michelle Harmon-Madsen,
SVP, Brand Partnerships,
Fresh Direct
* Mike Hattenschweiler, Director,
In-Store Marketing Design,
Walgreen Co.
* Neal Heffernan, SVP,
General Manager, GfK
* Holly Henderson Campbell,
Senior Brand Manager,
The Coca-Cola Co.
* Rhonda Hiatt, Executive Director,
Strategy & Experience, Clear
* Bill Hildebolt, President & CEO,
gen.video

* Kevin Hoppe, Se
Shopper Marketi
* Chieh Huang, CE
Boxed Wholes
* John Jaffke, Sen
Sales Operations
Heinz Co.
* Todd Johnson, S
Account Manage
* Zach Johnson, Di
Advertising Sale
* Rob Johnston, Di
Research, Marrio
* Nick Jones, EVP,
Growth, ARC W
* John Kalvin, Con
Marketing Mana
Consumer Sales
Intel Corporat
* Jason Katz, EVP,
Mosaic Shoppe
* Bruce Katsman,
Starbucks Coff
* Lisa Klauser, Pre
Consumer & Sho
IN Marketing S
* Amy Lanzi, Man
TPN
* Michael Law, Se
Customer Strate
Edgewell Pers
* Cassandra Lawin
Client Services,
* Julie Lewis, SVP,
Center, Channel
Bank Of Ameri
* Ken Madden, SV
Engagement, Sh
* Sara Manke, Dir
Strategy, The In
* Kane McCord, CO
* Stephen McGow
Shopper Market
Mondelez Inte
* Erik McMillan, C



Table of Contents for the Digital Edition of Shopper Marketing - June 2016

Contents
Shopper Marketing - June 2016 - Intro
Shopper Marketing - June 2016 - 1
Shopper Marketing - June 2016 - 2
Shopper Marketing - June 2016 - 3
Shopper Marketing - June 2016 - Contents
Shopper Marketing - June 2016 - 5
Shopper Marketing - June 2016 - 6
Shopper Marketing - June 2016 - 7
Shopper Marketing - June 2016 - 8
Shopper Marketing - June 2016 - 9
Shopper Marketing - June 2016 - 10
Shopper Marketing - June 2016 - 11
Shopper Marketing - June 2016 - 12
Shopper Marketing - June 2016 - 13
Shopper Marketing - June 2016 - 14
Shopper Marketing - June 2016 - 15
Shopper Marketing - June 2016 - 16
Shopper Marketing - June 2016 - 17
Shopper Marketing - June 2016 - 18
Shopper Marketing - June 2016 - 19
Shopper Marketing - June 2016 - 20
Shopper Marketing - June 2016 - 21
Shopper Marketing - June 2016 - 22
Shopper Marketing - June 2016 - 23
Shopper Marketing - June 2016 - 24
Shopper Marketing - June 2016 - 25
Shopper Marketing - June 2016 - 26
Shopper Marketing - June 2016 - 27
Shopper Marketing - June 2016 - 28
Shopper Marketing - June 2016 - 29
Shopper Marketing - June 2016 - 30
Shopper Marketing - June 2016 - 31
Shopper Marketing - June 2016 - 32
Shopper Marketing - June 2016 - 33
Shopper Marketing - June 2016 - 34
Shopper Marketing - June 2016 - 35
Shopper Marketing - June 2016 - 36
Shopper Marketing - June 2016 - 37
Shopper Marketing - June 2016 - 38
Shopper Marketing - June 2016 - 39
Shopper Marketing - June 2016 - 40
Shopper Marketing - June 2016 - 41
Shopper Marketing - June 2016 - 42
Shopper Marketing - June 2016 - 43
Shopper Marketing - June 2016 - 44
Shopper Marketing - June 2016 - 45
Shopper Marketing - June 2016 - 46
Shopper Marketing - June 2016 - 47
Shopper Marketing - June 2016 - 48
Shopper Marketing - June 2016 - 49
Shopper Marketing - June 2016 - 50
Shopper Marketing - June 2016 - 51
Shopper Marketing - June 2016 - 52
Shopper Marketing - June 2016 - 53
Shopper Marketing - June 2016 - 54
Shopper Marketing - June 2016 - 55
Shopper Marketing - June 2016 - 56
Shopper Marketing - June 2016 - 57
Shopper Marketing - June 2016 - 58
Shopper Marketing - June 2016 - 59
Shopper Marketing - June 2016 - 60
Shopper Marketing - June 2016 - 61
Shopper Marketing - June 2016 - 62
Shopper Marketing - June 2016 - 63
Shopper Marketing - June 2016 - 64
Shopper Marketing - June 2016 - 65
Shopper Marketing - June 2016 - 66
Shopper Marketing - June 2016 - 67
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Shopper Marketing - June 2016 - 69
Shopper Marketing - June 2016 - 70
Shopper Marketing - June 2016 - 71
Shopper Marketing - June 2016 - 72
Shopper Marketing - June 2016 - 73
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Shopper Marketing - June 2016 - 76
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Shopper Marketing - June 2016 - S1
Shopper Marketing - June 2016 - S2
Shopper Marketing - June 2016 - S3
Shopper Marketing - June 2016 - S4
Shopper Marketing - June 2016 - S5
Shopper Marketing - June 2016 - S6
Shopper Marketing - June 2016 - S7
Shopper Marketing - June 2016 - S8
Shopper Marketing - June 2016 - S9
Shopper Marketing - June 2016 - S10
Shopper Marketing - June 2016 - S11
Shopper Marketing - June 2016 - S12
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