Shopper Marketing - June 2016 - 102


Editorial Index Companies named in the editorial columns of this issue are listed below.
2nd Time Around  .  .  .  .  .  .  .87

General Mills  .  .  .  .  .  .  .  .  .  .  .38

MOjO Marketing Inc .  .  .  .79

Shopper Events .  .  .  .  .  .  .  .  .79

7-Eleven .  .  .  .  .  .  .  .  .  .  .  . 32, 66

Geometry Global  .  .  .  .  .  .  .  .
 .  .  .  .  .  .  .  .  .  .  .  .  . 58, 74, 78

Mondelez International  .  .  .
 .  .  .  .  .  .  .  .  .  . 34, 49, 66, 79

Snipp Interactive .  .  .  .  .  .  .  .44

Acuity Brands .  .  .  .  .  .  .  .  .  .  .84

Giant-Carlisle  .  .  .  .  .  .  .  .  .  .  .90

MSL Group  .  .  .  .  .  .  .  .  .  .  .  .  .29

Albertsons .  .  .  .  .  .  .  .  .  .  .  .  .  .32

GlaxoSmithKline  .  .  .  .  .  .  .  .58

Nestle  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .79

Albertsons .  .  .  .  .  .  .  .  .  .  .  .  .  .35

Google  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .88

Nielsen  .  .  .  .  .  .  .  .  .  .  .  .  . 21, 29

Alcon  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .62

Green Purse PR  .  .  .  .  .  .  .  .  .49

Office Depot .  .  .  .  .  .  .  .  .  .  .  .  . 3

Starcom MediaVest
Group  .  .  .  .  .  .  .  .  .  .  . 62, 68

APCO Insight  .  .  .  .  .  .  .  .  .  .  .22

Haribo of America  .  .  .  .  .  .21

Olapic  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .82

Strap  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .35

Apple  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .22

Harris Teeter .  .  .  .  .  .  .  .  .  .  .  .32

OneKreate .  .  .  .  .  .  .  .  .  .  .  .  .  .79

Survey .com .  .  .  .  .  .  .  .  .  .  .  .  .86

Arc Worldwide .  .  .  .  .  .  .  .  .  . 11

Hello World Inc .  .  .  .  .  .  .  .  .79

Organic Inc .  .  .  .  .  .  .  .  .  .  .  .  .78

T3  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .66

BabyCenter .  .  .  .  .  .  .  .  .  .  .  .  .42

Hershey Co .  .  .  .  .  .  .  .  .  .  .  .  .80

Target  .  .  .  .  .  .  .  .  .  .  .  .  .  . 42, 98

Barnes & Noble  .  .  .  .  .  .  .  .  .32

Ibotta  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .44

Path to Purchase
Institute  .  .  .  .  .  .  .  .1, 11, 12

Barrows  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .56

InfoScout .  .  .  .  .  .  .  .  .  .  .  .  .  .  .20

Big Heart Pet Brands  .  .  .  .60

IN Marketing Services  .  .  .60

Blue Chip Marketing
Worldwide .  .  .  .  .  .  .  .  .  .  .21

Integer Group, The .  .  .  .  .  .36

Abbott Laboratories  .  .  .  .28

Brand Passport Inc .,
The  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 30
Brand Networks  .  .  .  .  .  .  .  .68
Brand Union .  .  .  .  .  .  .  .  .  .  .  .58
Brandify .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .84
Brick Meets Click .  .  .  .  .  .  .  .49
Camelot Strategic
Marketing & Media  .  . 66
Clorox Co .  .  .  .  .  .  .  .  .  .  .  .  .  .  .44
Colgate-Palmolive  .  .  .  .  .  .95
Cost Plus World
Market .  .  .  .  .  .  .  .  .  .  .  .  .  . 32

Intel Corp .  .  .  .  .  .  .  .  .  .  .  .  .  . 11
Kellogg Co .  .  .  .  .  .  .  .  . 36, 49
Ketchum  .  .  .  .  .  .  .  .  .  .  . 66, 74
Kimberly-Clark .  .  .  .  .  . 74, 78
Kraft Heinz Co .  .  .  .  .  .  .  .  .  .22
Kroger  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .40
Kum & Go  .  .  .  .  .  .  .  .  .  .  .  .  .  .34
L'Oreal USA  .  .  .  .  .  .  .  .  .  .  .  .  .80
Leo Burnett/Arc .  .  .  .  . 62, 64
Lowes Foods  .  .  .  .  .  .  .  .  .  .  .21
Lunchbox  .  .  .  .  .  .  . 56, 72, 76

Coty Inc .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .94

Mac's Convenience
Stores  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .35

Cox Target Media  .  .  .  .  .  .  .49

Mars Agency, The .  .  .  .  .  .  .68

Cub Foods .  .  .  .  .  .  .  .  .  .  .  .  .  .40

Martin Agency, The  .  .  .  .  .79

CVS/pharmacy .  .  . 56, 89, 98

Mattel .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .42

Del Monte Foods  .  .  .  .  .  .  .49
Dollar General  .  .  .  .  .  .  .  .  .  .79

Marina Maher
Communications  .  .  .  .  .78

Epsilon  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .58

Phoenix Creative .  .  .  .  .  .  .  .66
Pinterest  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .80
Procter & Gamble .  .  .  .  .  .  .  .  .
 .  .  .  .  .  .  .  .  .  . 64, 78, 80, 95
Profitero .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .21
Publix  .  .  .  .  .  .  .  .  .  .  .  .  .  . 32, 76
QFC  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .93
Qualcomm Inc .  .  .  .  .  .  .  .  .  .84
QuickChek .  .  .  .  .  .  .  .  .  .  .  .  .  .35
Quick Test  .  .  .  .  .  .  .  .  .  .  .  .  .  .79
Razorfish  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .29
RB  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .60
RetailMeNot  .  .  .  .  .  .  .  .  .  .  .  .44
Revlon  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .94
RFE Investment
Partners  .  .  .  .  .  .  .  .  .  .  .2, 10
Rockfish .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .38
Saatchi & Saatchi  .  .  .  .  .  .  .68
Saatchi & Saatchi X .  .  .  .  .  .79

Stagnito Business
Information + Edgell
Communications .  .  .  .  .  .
 .  .  .  .  .  .  .  .  .  .  .  .  .  .  .2, 10, 16

T .C . Millwork .  .  .  .  .  .  .  .  .  .  .  .20
Thanx  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .87
Tiny Horse .  .  .  .  .  .  .  .  .  .  .  .  .  .68
TPN  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .66
Trader Joe's .  .  .  .  .  .  .  .  .  .  .  .  .32
Triad Retail Media .  .  .  .  .  .  .79
Trisect .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 74
Turnstyle  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .35
Uber  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .28
Unata  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .21
Unilever  .  .  .  .  .  .  .  .  . 56, 72, 76
United Airlines .  .  .  .  .  .  .  .  .  .30
Vega  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .82
VML .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 74
Vons  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .91
VR/AR Association  .  .  .  .  .  .18
Walgreens .  .  .  .  .  .  .  .  .  . 20, 28
Walmart  .  .36, 58, 62, 68, 70,
78, 81, 88, 90

Safeway  .  .  .  .  .  .  .  .  .  .  .  . 88, 91

Warner Bros .
Entertainment  .  .  .  .  .  .  .26

Sampler  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .35

Waze .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .34

McCann  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .22

Session M  .  .  .  .  .  .  .  .  .  .  .  .  .  .44

Weber Shandwick  .  .  .  .  .  .76

FCB/RED .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .70

Micron Technology  .  .  .  .  .22

Shaw's  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .92

WSL Strategic Retail .  .  .  .  .42

Food Lion  .  .  .  .  .  .  .  .  .  . 92, 93

Mindshare .  .  .  .  .  .  . 29, 74, 78

Shopper2Buyer  .  .  .  .  . 20, 56

Zoom Media .  .  .  .  .  .  .  .  .  .  .  .29

102

y SHOPPER MARKETING JUNE 2016



Table of Contents for the Digital Edition of Shopper Marketing - June 2016

Contents
Shopper Marketing - June 2016 - Intro
Shopper Marketing - June 2016 - 1
Shopper Marketing - June 2016 - 2
Shopper Marketing - June 2016 - 3
Shopper Marketing - June 2016 - Contents
Shopper Marketing - June 2016 - 5
Shopper Marketing - June 2016 - 6
Shopper Marketing - June 2016 - 7
Shopper Marketing - June 2016 - 8
Shopper Marketing - June 2016 - 9
Shopper Marketing - June 2016 - 10
Shopper Marketing - June 2016 - 11
Shopper Marketing - June 2016 - 12
Shopper Marketing - June 2016 - 13
Shopper Marketing - June 2016 - 14
Shopper Marketing - June 2016 - 15
Shopper Marketing - June 2016 - 16
Shopper Marketing - June 2016 - 17
Shopper Marketing - June 2016 - 18
Shopper Marketing - June 2016 - 19
Shopper Marketing - June 2016 - 20
Shopper Marketing - June 2016 - 21
Shopper Marketing - June 2016 - 22
Shopper Marketing - June 2016 - 23
Shopper Marketing - June 2016 - 24
Shopper Marketing - June 2016 - 25
Shopper Marketing - June 2016 - 26
Shopper Marketing - June 2016 - 27
Shopper Marketing - June 2016 - 28
Shopper Marketing - June 2016 - 29
Shopper Marketing - June 2016 - 30
Shopper Marketing - June 2016 - 31
Shopper Marketing - June 2016 - 32
Shopper Marketing - June 2016 - 33
Shopper Marketing - June 2016 - 34
Shopper Marketing - June 2016 - 35
Shopper Marketing - June 2016 - 36
Shopper Marketing - June 2016 - 37
Shopper Marketing - June 2016 - 38
Shopper Marketing - June 2016 - 39
Shopper Marketing - June 2016 - 40
Shopper Marketing - June 2016 - 41
Shopper Marketing - June 2016 - 42
Shopper Marketing - June 2016 - 43
Shopper Marketing - June 2016 - 44
Shopper Marketing - June 2016 - 45
Shopper Marketing - June 2016 - 46
Shopper Marketing - June 2016 - 47
Shopper Marketing - June 2016 - 48
Shopper Marketing - June 2016 - 49
Shopper Marketing - June 2016 - 50
Shopper Marketing - June 2016 - 51
Shopper Marketing - June 2016 - 52
Shopper Marketing - June 2016 - 53
Shopper Marketing - June 2016 - 54
Shopper Marketing - June 2016 - 55
Shopper Marketing - June 2016 - 56
Shopper Marketing - June 2016 - 57
Shopper Marketing - June 2016 - 58
Shopper Marketing - June 2016 - 59
Shopper Marketing - June 2016 - 60
Shopper Marketing - June 2016 - 61
Shopper Marketing - June 2016 - 62
Shopper Marketing - June 2016 - 63
Shopper Marketing - June 2016 - 64
Shopper Marketing - June 2016 - 65
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Shopper Marketing - June 2016 - 67
Shopper Marketing - June 2016 - 68
Shopper Marketing - June 2016 - 69
Shopper Marketing - June 2016 - 70
Shopper Marketing - June 2016 - 71
Shopper Marketing - June 2016 - 72
Shopper Marketing - June 2016 - 73
Shopper Marketing - June 2016 - 74
Shopper Marketing - June 2016 - 75
Shopper Marketing - June 2016 - 76
Shopper Marketing - June 2016 - 77
Shopper Marketing - June 2016 - 78
Shopper Marketing - June 2016 - 79
Shopper Marketing - June 2016 - 80
Shopper Marketing - June 2016 - 81
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Shopper Marketing - June 2016 - 84
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Shopper Marketing - June 2016 - 86
Shopper Marketing - June 2016 - 87
Shopper Marketing - June 2016 - 88
Shopper Marketing - June 2016 - 89
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Shopper Marketing - June 2016 - 91
Shopper Marketing - June 2016 - 92
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Shopper Marketing - June 2016 - 94
Shopper Marketing - June 2016 - 95
Shopper Marketing - June 2016 - 96
Shopper Marketing - June 2016 - 97
Shopper Marketing - June 2016 - 98
Shopper Marketing - June 2016 - 99
Shopper Marketing - June 2016 - 100
Shopper Marketing - June 2016 - 101
Shopper Marketing - June 2016 - 102
Shopper Marketing - June 2016 - 103
Shopper Marketing - June 2016 - 104
Shopper Marketing - June 2016 - S1
Shopper Marketing - June 2016 - S2
Shopper Marketing - June 2016 - S3
Shopper Marketing - June 2016 - S4
Shopper Marketing - June 2016 - S5
Shopper Marketing - June 2016 - S6
Shopper Marketing - June 2016 - S7
Shopper Marketing - June 2016 - S8
Shopper Marketing - June 2016 - S9
Shopper Marketing - June 2016 - S10
Shopper Marketing - June 2016 - S11
Shopper Marketing - June 2016 - S12
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