Shopper Marketing - June 2016 - 101


THE RETAILER

RECEPTIVITY
GUIDE
An Index of In-store Tactics
Used by Leading Retailers

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MERCHANDISERS
PALLETS

DUMP BINS

CATEGORY
MANAGEMENT
SYSTEMS

RACKS

FLOORSTANDS/
SHIPPERS

POWER WINGS/
SIDEKICKS

SPECTACULARS/
LOBBY DISPLAYS

SECONDARY
REFRIGERATED
DISPLAYS

SIGNAGE/MEDIA

THE RETAILER

RECEPTIVITY
GUIDE

MERCHANDISERS
ENDCAP
DISPLAYS

A-BOARDS

COUNTER
CARDS

IN-STORE
RADIO

PRICE-LABEL
MESSAGING

STANDEES

BALLOONS

DEMONSTRATION/
SAMPLING KITS

INFLATABLES

SECURITY
PEDESTAL ADS

TAKE-ONE
DESPENSERS

BASE WRAPS

DIGITAL
SIGNAGE ADS

CEILING SIGNS

ENDCAP
SIGNAGE KITS
CATEGORY
MANAGEMENT

PALLETS

An Index of In-store TacticsSHELF TRAYS/
PDQs

Used by Leading Retailers
SIGNAGE/MEDIA
A-BOARDS

Published as a supplement by:

ENDCAP
DISPLAYS
SHELF TRAYS/
PDQs

In collaborationBALLOONS
with:

DUMP BINS
CHECKOUT ADS
POWER WINGS/
SIDEKICKS
CHECKOUT
DIVIDERS

SYSTEMS
FLOOR CLINGS
SPECTACULARS/
LOBBY DISPLAYS
HEADER CARDS

COUNTER
CARDS

CIRCULAR
IN-STORE
RACK ADS
RADIO

AT-SHELF
PRODUCT
PRICE-LABEL
DEMO/SAMPLE
MESSAGING

DEMONSTRATION/
SAMPLING KITS

COOLER CLINGS
INFLATABLES

FLOORSTANDS/
SHIPPERS

RECEPTIVITY BY CHAIN:
OUTDOOR
SIGNAGE

IN-LINE/
CATEGORY
SECURITY
HEADERS
PEDASTAL
PEDESTAL ADS

GREEN = OFTEN USED
SHELF
BLOCKERS

OUTDOOR
SIGNAGE

SHELF
BLOCKERS

TEARPADS

NECKHANGERS

SHELF STRIPS

STANCHION
SIGNS

RACKS
NEW ITEM
SHOWCASES
SECONDARY
REFRIGERATED
DISPLAYS
POLE TOPPERS

SHELF
TALKERS

WALL
BANNERS

SHELF DANGLERS/
WOBBLERS

WINDOW/DOOR
SIGNS

PRINTED
HANDOUTS
STANDEES

SHOPPING
CART ADS

VIOLATORS

PLACEHOLDERS,
TAKE-ONE
ON-SHELF
DESPENSERS

SIDE PANELS

YELLOW = SOMETIMES USED

BASE WRAPS

DIGITAL
SIGNAGE ADS

CEILING SIGNS

ENDCAP
SIGNAGE KITS

NECKHANGERS

SHELF STRIPS

STANCHION
SIGNS

CHECKOUT ADS

FLOOR CLINGS

NEW ITEM
SHOWCASES

SHELF
TALKERS

WALL
BANNERS

CHECKOUT
DIVIDERS

HEADER CARDS

POLE TOPPERS

SHELF DANGLERS/
WOBBLERS

WINDOW/DOOR
SIGNS

CIRCULAR
RACK ADS

AT-SHELF
PRODUCT
DEMO/SAMPLE

PRINTED
HANDOUTS

SHOPPING
CART ADS

VIOLATORS

COOLER CLINGS

IN-LINE/
CATEGORY
HEADERS

PLACEHOLDERS,
ON-SHELF

SIDE PANELS

TEARPADS

RED = RARELY USED
5/2/16 2:41 PM

CP16_RetailReceptivity_App.indd 4

CP16_RetailReceptivity_App.indd 1

5/2/16 2:41 PM

RECEPTIVITY BY CHAIN:
CP16_RetailReceptivity_App.indd 6

Published as a supplement by:

GREEN = OFTEN USED

YELLOW = SOMETIMES USED

RED = RARELY USED
5/2/16 2:42 PM

In collaboration with:



Table of Contents for the Digital Edition of Shopper Marketing - June 2016

Contents
Shopper Marketing - June 2016 - Intro
Shopper Marketing - June 2016 - 1
Shopper Marketing - June 2016 - 2
Shopper Marketing - June 2016 - 3
Shopper Marketing - June 2016 - Contents
Shopper Marketing - June 2016 - 5
Shopper Marketing - June 2016 - 6
Shopper Marketing - June 2016 - 7
Shopper Marketing - June 2016 - 8
Shopper Marketing - June 2016 - 9
Shopper Marketing - June 2016 - 10
Shopper Marketing - June 2016 - 11
Shopper Marketing - June 2016 - 12
Shopper Marketing - June 2016 - 13
Shopper Marketing - June 2016 - 14
Shopper Marketing - June 2016 - 15
Shopper Marketing - June 2016 - 16
Shopper Marketing - June 2016 - 17
Shopper Marketing - June 2016 - 18
Shopper Marketing - June 2016 - 19
Shopper Marketing - June 2016 - 20
Shopper Marketing - June 2016 - 21
Shopper Marketing - June 2016 - 22
Shopper Marketing - June 2016 - 23
Shopper Marketing - June 2016 - 24
Shopper Marketing - June 2016 - 25
Shopper Marketing - June 2016 - 26
Shopper Marketing - June 2016 - 27
Shopper Marketing - June 2016 - 28
Shopper Marketing - June 2016 - 29
Shopper Marketing - June 2016 - 30
Shopper Marketing - June 2016 - 31
Shopper Marketing - June 2016 - 32
Shopper Marketing - June 2016 - 33
Shopper Marketing - June 2016 - 34
Shopper Marketing - June 2016 - 35
Shopper Marketing - June 2016 - 36
Shopper Marketing - June 2016 - 37
Shopper Marketing - June 2016 - 38
Shopper Marketing - June 2016 - 39
Shopper Marketing - June 2016 - 40
Shopper Marketing - June 2016 - 41
Shopper Marketing - June 2016 - 42
Shopper Marketing - June 2016 - 43
Shopper Marketing - June 2016 - 44
Shopper Marketing - June 2016 - 45
Shopper Marketing - June 2016 - 46
Shopper Marketing - June 2016 - 47
Shopper Marketing - June 2016 - 48
Shopper Marketing - June 2016 - 49
Shopper Marketing - June 2016 - 50
Shopper Marketing - June 2016 - 51
Shopper Marketing - June 2016 - 52
Shopper Marketing - June 2016 - 53
Shopper Marketing - June 2016 - 54
Shopper Marketing - June 2016 - 55
Shopper Marketing - June 2016 - 56
Shopper Marketing - June 2016 - 57
Shopper Marketing - June 2016 - 58
Shopper Marketing - June 2016 - 59
Shopper Marketing - June 2016 - 60
Shopper Marketing - June 2016 - 61
Shopper Marketing - June 2016 - 62
Shopper Marketing - June 2016 - 63
Shopper Marketing - June 2016 - 64
Shopper Marketing - June 2016 - 65
Shopper Marketing - June 2016 - 66
Shopper Marketing - June 2016 - 67
Shopper Marketing - June 2016 - 68
Shopper Marketing - June 2016 - 69
Shopper Marketing - June 2016 - 70
Shopper Marketing - June 2016 - 71
Shopper Marketing - June 2016 - 72
Shopper Marketing - June 2016 - 73
Shopper Marketing - June 2016 - 74
Shopper Marketing - June 2016 - 75
Shopper Marketing - June 2016 - 76
Shopper Marketing - June 2016 - 77
Shopper Marketing - June 2016 - 78
Shopper Marketing - June 2016 - 79
Shopper Marketing - June 2016 - 80
Shopper Marketing - June 2016 - 81
Shopper Marketing - June 2016 - 82
Shopper Marketing - June 2016 - 83
Shopper Marketing - June 2016 - 84
Shopper Marketing - June 2016 - 85
Shopper Marketing - June 2016 - 86
Shopper Marketing - June 2016 - 87
Shopper Marketing - June 2016 - 88
Shopper Marketing - June 2016 - 89
Shopper Marketing - June 2016 - 90
Shopper Marketing - June 2016 - 91
Shopper Marketing - June 2016 - 92
Shopper Marketing - June 2016 - 93
Shopper Marketing - June 2016 - 94
Shopper Marketing - June 2016 - 95
Shopper Marketing - June 2016 - 96
Shopper Marketing - June 2016 - 97
Shopper Marketing - June 2016 - 98
Shopper Marketing - June 2016 - 99
Shopper Marketing - June 2016 - 100
Shopper Marketing - June 2016 - 101
Shopper Marketing - June 2016 - 102
Shopper Marketing - June 2016 - 103
Shopper Marketing - June 2016 - 104
Shopper Marketing - June 2016 - S1
Shopper Marketing - June 2016 - S2
Shopper Marketing - June 2016 - S3
Shopper Marketing - June 2016 - S4
Shopper Marketing - June 2016 - S5
Shopper Marketing - June 2016 - S6
Shopper Marketing - June 2016 - S7
Shopper Marketing - June 2016 - S8
Shopper Marketing - June 2016 - S9
Shopper Marketing - June 2016 - S10
Shopper Marketing - June 2016 - S11
Shopper Marketing - June 2016 - S12
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