Shopper Marketing - June 2016 - 10


EDITORIAL

Pardon Our Dust
A

few years back, my neighborhood JewelOsco put up an unusual banner to tout the
recently remodeled store's grand reopening.
As sign-making assignments go, that seemed
straightforward enough - except that, apparently, somebody told the sign-maker that such
events are called "re-grand openings." Sound
off to you? Me too, and evidently the sign-maker agreed. But when you're on deadline you
sometimes have to improvise, so the neighborhood was directed to its first- and I'm pretty
sure last-ever "Re-Grand Re-Opening Sale."
If this issue also seems a little spliced together - what with last-minute news stories on
the front page, on Page 16 and on my immediate right - it's only because there's a real buzz
about the Institute right now. We've been acquired, have some new collaboration partners,
and are updating a few things. Peter Hoyt offers
a deeper dive into it all on page 16, but I find
FAQ bullet points easy to take, so here are a few:
n The Institute has been acquired by RFE Investment Partners.
n What's in it for you? Since we'll be collaborating with brands from another RFE acquisition, Stagnito + Edgell, it presents almost
limitless possibilities for the cross-pollination
of ideas, info, research and initiatives.
n We're talking big names like Progressive Grocer, Convenience Store News, Consumer Goods
Technology, Multicultural Retail and Store
Brands along with some highly specialized

10

y SHOPPER MARKETING JUNE 2016

n

n

n

n

n

databases and research firms. And that's just
a sampling. Big brands, big brains.
The Shopper Marketing Conference & Expo's
name is now the Path to Purchase Expo
(which lends itself to a nifty initialism, P2PX).
P2PX will be in Rosemont, Illinois, on Sept.
20-22. Where the heck is Rosemont? Think
Chicago O'Hare. Easy in & out. So ... don't go
to Minneapolis unless you really need to see
that Prince shrine.
We're also announcing a partnership with the
VR/AR Association at P2PX (details on page 18).
Virtual reality goggles are a harbinger of the
future but they also give me motion sickness.
You can test drive them (and yourself) at P2PX.
Speaking of initialisms, P2PLU's first "P2P
Practitioner" candidates passed SM 300 and
SM 301, and are now working on their "P2P
Professional" designations. If that's Greek to
you, just read the story on the right.
Finally, the Design of the Times entry
deadline was May 27, so odds are, even if
you have a very good local post office, you
missed it by a day or two. But do not fret:
late entries will be accepted up to 5 p.m.
SM
CDT on Friday, June 3.

Bill Schober is editorial director
of the Path to Purchase Institute.
He can be reached via e-mail:
bschober@p2pi.org or phone:
(773) 992-4430.



Table of Contents for the Digital Edition of Shopper Marketing - June 2016

Contents
Shopper Marketing - June 2016 - Intro
Shopper Marketing - June 2016 - 1
Shopper Marketing - June 2016 - 2
Shopper Marketing - June 2016 - 3
Shopper Marketing - June 2016 - Contents
Shopper Marketing - June 2016 - 5
Shopper Marketing - June 2016 - 6
Shopper Marketing - June 2016 - 7
Shopper Marketing - June 2016 - 8
Shopper Marketing - June 2016 - 9
Shopper Marketing - June 2016 - 10
Shopper Marketing - June 2016 - 11
Shopper Marketing - June 2016 - 12
Shopper Marketing - June 2016 - 13
Shopper Marketing - June 2016 - 14
Shopper Marketing - June 2016 - 15
Shopper Marketing - June 2016 - 16
Shopper Marketing - June 2016 - 17
Shopper Marketing - June 2016 - 18
Shopper Marketing - June 2016 - 19
Shopper Marketing - June 2016 - 20
Shopper Marketing - June 2016 - 21
Shopper Marketing - June 2016 - 22
Shopper Marketing - June 2016 - 23
Shopper Marketing - June 2016 - 24
Shopper Marketing - June 2016 - 25
Shopper Marketing - June 2016 - 26
Shopper Marketing - June 2016 - 27
Shopper Marketing - June 2016 - 28
Shopper Marketing - June 2016 - 29
Shopper Marketing - June 2016 - 30
Shopper Marketing - June 2016 - 31
Shopper Marketing - June 2016 - 32
Shopper Marketing - June 2016 - 33
Shopper Marketing - June 2016 - 34
Shopper Marketing - June 2016 - 35
Shopper Marketing - June 2016 - 36
Shopper Marketing - June 2016 - 37
Shopper Marketing - June 2016 - 38
Shopper Marketing - June 2016 - 39
Shopper Marketing - June 2016 - 40
Shopper Marketing - June 2016 - 41
Shopper Marketing - June 2016 - 42
Shopper Marketing - June 2016 - 43
Shopper Marketing - June 2016 - 44
Shopper Marketing - June 2016 - 45
Shopper Marketing - June 2016 - 46
Shopper Marketing - June 2016 - 47
Shopper Marketing - June 2016 - 48
Shopper Marketing - June 2016 - 49
Shopper Marketing - June 2016 - 50
Shopper Marketing - June 2016 - 51
Shopper Marketing - June 2016 - 52
Shopper Marketing - June 2016 - 53
Shopper Marketing - June 2016 - 54
Shopper Marketing - June 2016 - 55
Shopper Marketing - June 2016 - 56
Shopper Marketing - June 2016 - 57
Shopper Marketing - June 2016 - 58
Shopper Marketing - June 2016 - 59
Shopper Marketing - June 2016 - 60
Shopper Marketing - June 2016 - 61
Shopper Marketing - June 2016 - 62
Shopper Marketing - June 2016 - 63
Shopper Marketing - June 2016 - 64
Shopper Marketing - June 2016 - 65
Shopper Marketing - June 2016 - 66
Shopper Marketing - June 2016 - 67
Shopper Marketing - June 2016 - 68
Shopper Marketing - June 2016 - 69
Shopper Marketing - June 2016 - 70
Shopper Marketing - June 2016 - 71
Shopper Marketing - June 2016 - 72
Shopper Marketing - June 2016 - 73
Shopper Marketing - June 2016 - 74
Shopper Marketing - June 2016 - 75
Shopper Marketing - June 2016 - 76
Shopper Marketing - June 2016 - 77
Shopper Marketing - June 2016 - 78
Shopper Marketing - June 2016 - 79
Shopper Marketing - June 2016 - 80
Shopper Marketing - June 2016 - 81
Shopper Marketing - June 2016 - 82
Shopper Marketing - June 2016 - 83
Shopper Marketing - June 2016 - 84
Shopper Marketing - June 2016 - 85
Shopper Marketing - June 2016 - 86
Shopper Marketing - June 2016 - 87
Shopper Marketing - June 2016 - 88
Shopper Marketing - June 2016 - 89
Shopper Marketing - June 2016 - 90
Shopper Marketing - June 2016 - 91
Shopper Marketing - June 2016 - 92
Shopper Marketing - June 2016 - 93
Shopper Marketing - June 2016 - 94
Shopper Marketing - June 2016 - 95
Shopper Marketing - June 2016 - 96
Shopper Marketing - June 2016 - 97
Shopper Marketing - June 2016 - 98
Shopper Marketing - June 2016 - 99
Shopper Marketing - June 2016 - 100
Shopper Marketing - June 2016 - 101
Shopper Marketing - June 2016 - 102
Shopper Marketing - June 2016 - 103
Shopper Marketing - June 2016 - 104
Shopper Marketing - June 2016 - S1
Shopper Marketing - June 2016 - S2
Shopper Marketing - June 2016 - S3
Shopper Marketing - June 2016 - S4
Shopper Marketing - June 2016 - S5
Shopper Marketing - June 2016 - S6
Shopper Marketing - June 2016 - S7
Shopper Marketing - June 2016 - S8
Shopper Marketing - June 2016 - S9
Shopper Marketing - June 2016 - S10
Shopper Marketing - June 2016 - S11
Shopper Marketing - June 2016 - S12
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_201708
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http://www.nxtbook.com/nxtbooks/ptp/sm_201309
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