Shopper Marketing - May 2016 - 86


SO-LO-MO Central

A roundup of social, local and mobile marketing activity at retail
1

SOCIAL

1 Adidas has
launched a Snapchat
channel to give soccer
fans a behind-thescenes look at their
favorite footballers, as
well as give popular
players a chance to
have fun with fans.
The channel is "adi... footballer fun.
dasfootball" and includes videos of the players on and off the field. There will be filters
and lenses around Adidas and its NEO label of shoes and clothes
that Snapchat users can use in their own posts as well. Adidas used
Twitter to announce it would be on Snapchat.
2 Leveraging the fanbase of
YouTube star Jack Douglass (aka
jacksfilms), Procter & Gamble
had the personality trumpet Crest
Pro-Health Advanced mouthwash
as a key to getting a kiss in a viral
video segment he calls "JackAsk."
The video, which had more than
500,000 views, included a link to
Coupons.com for a mobile coupon.
Jacksfilms has more than 2,100,000
followers.

2

... YouTube star.
86

y SHOPPER MARKETING MAY 2016


http://www.Coupons.com

Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
Shopper Marketing - May 2016 - 12
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