Shopper Marketing - May 2016 - 76


WHO'S WHO IN DIGITAL SHOPPER MARKETING & E-COMMERCE

Esther Hebbard,
Client Solutions Director
for ShopperLink
Hebbard leads the shopper
marketing business practice at
Time Inc. where she has developed and curated a host of media, measurement and activation solutions across grocery, mass, drug,
dollar and e-commerce channels.
Holly Oakes, Brand Director

TIMEX
Sam Martin, Senior
Director, Global Digital
Marketing and Sales
Martin leads the digital marketing and sales globally for the
Timex business. He helped grow DTC revenue
by 94% while efforts to drive digital shopper
marketing with key retailers yielded 52% topline growth compared to the previous year.

TTI FLOOR CARE NORTH
AMERICA
Jim Deitzel, Director, Digital Marketing

TYSON FOODS
Karen Doan, Senior Shopper
Marketing Manager

Susan Wassel,
Director, Consumer
Engagement
Wassel is part of the marketing
services group where she leads
consumer engagement for Tyson brands. She
works in partnership with Tyson agencies on
brand and enterprise-level social media strategy, execution and reporting.

UBISOFT
Paul Audino, Senior Manager,
Shopper Marketing

UNILEVER
Michelle Cracraft, E-Commerce Digital
Manager
Jenna Spivak Evans,
Associate Digital &
E-Commerce Capabilities
Manager
Maintaining an outside-in
mindset, Evans scouts for new digital and ecommerce innovation to be applied across
Unilever's brands as well as in partnership
with retail customers. She product manages
capabilities to align with Unilever's business
needs and rolls out digital best practices to
the organization.
Doug Straton, Vice President, Digital,
E-Commerce/Omnichannel, Data

76

y SHOPPER MARKETING MAY 2016



Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
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