Shopper Marketing - May 2016 - 74


WHO'S WHO IN DIGITAL SHOPPER MARKETING & E-COMMERCE

Kristen Haun, Brand Manager,
North America E-Commerce

tal programming to their retailer customers
and shoppers.

Bruce Lux, Global Digital and
E-Commerce Marketing Leader

Tim Madigan, Director of Global
E-Commerce
(See profile on page 60)

Jason Partin, Associate Director,
Global E-Commerce Marketing

Linda Palus, Senior Global Digital
Manager

RB

Jenny Roesner, Shopper
Marketing Manager
Roesner currently leads SC
Johnson's shopper marketing
efforts across the value, drug
and e-commerce accounts. She has also supported mass and food customers in her role.
Prior to this position, she spent 13 years in
marketing at Target.

Matt Bell, Marketing Director, Europe &
North America
Taryn Mitchell, Global Vice President of
Sales, Digital Channel (E-Commerce)

REYNOLDS CONSUMER PRODUCTS
Brandi Pitts,
Head of E-Commerce
Pitts is focused on building the
e-commerce capability across
the Reynolds Wrap and Hefty
brand portfolios. She is leading the organization's online retail strategy, digital brand building, shopper activation programs and content
development to drive consumer engagement
and demand.

SC JOHNSON & SON
Amy Dragland-Johnson,
Director, Shopper
Marketing
Dragland-Johnson leads
the North America Shopper
Marketing function for SC Johnson. The SCJ
Shopper Marketing team partners with their
global brand teams to deliver innovative, digi-

74

y SHOPPER MARKETING MAY 2016

Grace Vines, Shopper Marketing
Manager

SCOTTS MIRACLE-GRO
Kip Edwardson, Director
of Digital Marketing
Edwardson leads digital marketing for Scotts Miracle-Gro,
which has some of the most
recognizable brands in lawn and garden. His
team is primarily responsible for mobile, CRM,
online advertising, web development, online
reviews and email marketing.

SEVENTH GENERATION
Reid Greenberg, Director, Digital
Strategy & E-Commerce
Lynnette Montgomery, Business
Development Leader, E-Commerce



Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
Shopper Marketing - May 2016 - 12
Shopper Marketing - May 2016 - 13
Shopper Marketing - May 2016 - 14
Shopper Marketing - May 2016 - 15
Shopper Marketing - May 2016 - 16
Shopper Marketing - May 2016 - 17
Shopper Marketing - May 2016 - 18
Shopper Marketing - May 2016 - 19
Shopper Marketing - May 2016 - 20
Shopper Marketing - May 2016 - 21
Shopper Marketing - May 2016 - 22
Shopper Marketing - May 2016 - 23
Shopper Marketing - May 2016 - 24
Shopper Marketing - May 2016 - 25
Shopper Marketing - May 2016 - 26
Shopper Marketing - May 2016 - 27
Shopper Marketing - May 2016 - 28
Shopper Marketing - May 2016 - 29
Shopper Marketing - May 2016 - 30
Shopper Marketing - May 2016 - 31
Shopper Marketing - May 2016 - 32
Shopper Marketing - May 2016 - 33
Shopper Marketing - May 2016 - 34
Shopper Marketing - May 2016 - 35
Shopper Marketing - May 2016 - 36
Shopper Marketing - May 2016 - 37
Shopper Marketing - May 2016 - 38
Shopper Marketing - May 2016 - 39
Shopper Marketing - May 2016 - 40
Shopper Marketing - May 2016 - 41
Shopper Marketing - May 2016 - 42
Shopper Marketing - May 2016 - 43
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Shopper Marketing - May 2016 - 46
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Shopper Marketing - May 2016 - 55
Shopper Marketing - May 2016 - 56
Shopper Marketing - May 2016 - 57
Shopper Marketing - May 2016 - 58
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Shopper Marketing - May 2016 - 60
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Shopper Marketing - May 2016 - 142
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