Shopper Marketing - May 2016 - 73


Linda Coleman,
Food Strategy Lead
Coleman develops and
executes strategies incorporating marketing plans with
shopper insights into actionable solutions
for grocery retailers, including in-store and ecommerce solutions.

PINNACLE FOODS

Tara Thomas, Director, Global Digital
Strategy

Eric Rudolph, Director,
Club and E-Commerce
Rudolph's objective is to drive
Pinnacle portfolio and customer strategies using the
e-commerce platforms to capture consumers
throughout the path to purchase process.
He recently delivered a Birds Eye frozen farm
stand vision from concept to implementation.

PHILIPS

PRICE CHOPPER

Kelly Downey,
Vice President, Digital &
Shopper Solutions
Downey is driving the evolution of Philips NA into a worldclass leader in both digital and consumer
care and marketing. She is responsible for the
overall vision, strategy, operating plan, and
execution for Philips NA digital excellence,
consumer care, creative services and shopper
marketing.

Heidi Reale, Director,
Shopper and Digital
Marketing
Reale collaborates with the
retailer's business intelligence,
merchandising, loyalty marketing and CPG
partners to identify emerging shopper trends
and opportunities to drive the development
of programs.

Erica Urrutia, Digital
Center of Excellence Lead
Urrutia leads the digital center
of excellence team at Philips
with a focus on content and
analytics. She is responsible for building digital capabilities and partnering with the brand
and sales teams on strategy, plans, analysis
and optimizations.

Jordan Denton, Shopper
Insights Senior Manager,
NA, E-Commerce
Denton uncovers and activates
powerful shopper and user
experience insights that drive strategy, deliver
breakthrough shopping experiences, and
optimize initiatives for CPG at the largest ecommerce retailers in the industry.

PROCTER & GAMBLE

Ashley Diamond, E-Commerce
Customer Team Leader

MAY 2016 SHOPPER MARKETING y

73



Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
Shopper Marketing - May 2016 - 12
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