Shopper Marketing - May 2016 - 72


WHO'S WHO IN DIGITAL SHOPPER MARKETING & E-COMMERCE

NEWELL RUBBERMAID
Eric Long, Director, Global E-Commerce
Experience & Operations

NORTHERN TOOL & EQUIPMENT
Nate Miller, Vice President, E-Commerce
Marketing & Web Design

PEPSICO
Stamati Arakas,
Senior Director,
E-Commerce, Frito-Lay
Arakas is the e-commerce
leader for Frito-Lay's $14 billion snack portfolio, driving the company's
strategic direction and leading an e-commerce-dedicated, cross-functional team. He is
responsible for driving online sales and share
growth, owning relationships with key customers.
Trey Harshfield, Director, E-Commerce

Marisa Perez, Senior
Director, Shopper Marketing,
Digital Conversion &
Program Activation
Perez leads program activation for both NA Beverages and Frito-Lay NA
brands, leveraging insights to architect retailerspecific initiatives that drive growth for both its
business and retail partners. She is also responsible for the new Demand Xcelerator team as
well as how PepsiCo leverages and expands
digital capabilities and omnichannel shopper
marketing across the company.
Bavan Sarvendram, Senior Director,
E-Commerce North American Beverages
Gibu Thomas, Senior Vice President,
Head of Global E-Commerce

PERNOD RICARD USA
Tim Murphy, Vice President,
Digital & Media

William Holloman, Digital Marketing
Manager

PFIZER CONSUMER
HEALTHCARE

Ashwin Nathan, Senior Director, Digital,
E-Commerce and D3 Studios

Bryan Chupp, Director,
Digital Marketing
Chupp directs the digital marketing team that is responsible
for creating and executing
digital strategies for each PCH brand and
launching capabilities, technologies and
best practices that lift performance of all the
brands.

Elena Parlatore, Director, Quaker
Digital & Social Marketing

72

y SHOPPER MARKETING MAY 2016



Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
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