Shopper Marketing - May 2016 - 70


WHO'S WHO IN DIGITAL SHOPPER MARKETING & E-COMMERCE

MOET HENNESSY USA
Heather Bergstein,
Director of E-Merchandising
An accomplished digital
marketing expert, Bergstein
leads e-retail strategy and planning for Moet Hennessy USA, focused on innovation, content and program development,
and building e-retail capabilities across the
company.
Isabela Gabaldon, E-Commerce
Manager, Southeast Region
Kyle Yearick, Vice President, Trade
Marketing

MOHAWK INDUSTRIES
Deonn Baker, Director of E-Commerce
Baker has 17 years' experience in delivering
results-driven strategy and conversion tactics
for B2B and B2C. In 2015, she led an e-commerce business that grew 22% year-over-year
with a current fill-rate of 99.31% of orders
within 24 hours.

Janda Lukin, General Manager,
Global E-Commerce
Valerie Oswalt, President, U.S. Sales

NBC UNIVERSAL STUDIOS
Joseph Eibert, Vice President, Digital
Marketing

NESTLE PURINA
Linda Hervatin, Director,
Shopper Marketing
Hervatin is responsible for
shopper innovation for digital,
next gen pet shoppers. She
focuses her team on understanding emerging
shopper trends and technology, identifying
new opportunities to influence the pet shopper's behavior and developing new shopper
marketing capabilities for Nestle Purina Petcare.

MONDELEZ INTERNATIONAL

Tanner Hobin, Digital
Shopper Marketing Manager
Hobin leads the digital
shopper and retail innovation
landscape assessment including research and pilot testing of high potential
emerging trends and technologies.

B. Bonin Bough, Chief Media and
E-Commerce Officer

NESTLE USA

Amy Lutz, Director, Digital Marketing

Cindy Chen, Global Head of
E-Commerce Ventures
Oskar Kaszubski, General Manager, NA
E-Commerce Sales

70

y SHOPPER MARKETING MAY 2016

Ginger Guthrie-Wilson, Shopper
Marketing Manager, Category & Shopper
Center of Excellence
Joe Radabaugh, Division Vice
President, Category & Shopper
Excellence



Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
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