Shopper Marketing - May 2016 - 67


MATTEL
Hadi Abrishamchian,
Senior Manager,
E-Commerce & Digital
Shopper Marketing
Abrishamchian accelerated
Mattel's focus on shopper conversion through
digital marketing and e-commerce activities across all Mattel and Fisher-Price brands
worldwide. He is now leading the end-to-end
strategic planning, activation and adoption of
Mattel's global CRM initiative.
Mia Pierantozzi, Digital Media Manager

MEAD JOHNSON NUTRITION
Sherilyn Garrard, Manager, Social
& Digital Consumer Programs &
E-Commerce

MEIJER
Michael Ross,
Vice President,
Digital Shopping &
Customer Marketing
Ross leads customer marketing, loyalty, marketing analytics, payment
solutions, marketing, digital/mobile marketing
strategies and emerging technology for the
Grand Rapids, Michigan-based chain.

Art Sebastian, Director,
Digital Shopping
Sebastian and his team are
responsible for providing consumers with innovative ways
to shop at Meijer across the e-commerce and
digital landscape. This includes leadership
across cross-functional teams, vendors and
agencies.

MILLERCOORS
Dilini Fernando,
Digital Innovation &
Marketing Manager
Fernando leads MillerCoors'
Digital Incubator, a pipeline of
experimentation designed to identify and test
progressive digital marketing and media solutions. She has leveraged startup technology
in more than 40 tests to deliver game-changing class of trade solutions.
Brian Pokorny, Senior Manager,
Digital and Media
Emily Smith, Digital and Social
Marketing Manager
Brittany Tall Carter, Manager, Media
and Digital Strategy
Josh Wexelbaum, Senior Manager,
Digital Marketing

MOEN
Beau Warren, Vice President,
E-Commerce

MAY 2016 SHOPPER MARKETING y

67



Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
Shopper Marketing - May 2016 - 12
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Shopper Marketing - May 2016 - 14
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