Shopper Marketing - May 2016 - 66


WHO'S WHO IN DIGITAL SHOPPER MARKETING & E-COMMERCE

LIFES2GOOD

LOWE'S

Kaivan Dave,
Director of E-Commerce
Dave is responsible for e-commerce activities for Viviscal, and
oversees all the pay-per-click
(PPC), search engine optimization (SEO), customer acquisition, web development, design
and marketing for the company's e-commerce stores. He has founded, invested in and
advised a diverse set of companies in sectors
ranging from consumer-packaged goods to
social enterprise.

Stephen Carvelli, Vice President,
Digital Technology

L'OREAL USA

Bill Dillon, Senior Manager,
E-Commerce/Digital Markets

Vivianna Blanch,
Vice President, Integrated
Consumer Communications,
Multi-Cultural Beauty
Blanche oversees all TV, print,
digital and social media planning and buying;
leads the high-growth commerce direct-toconsumer channel, as well as multiplatform
marketing partnerships/sponsorships. She
also handles brand content and branded
video platforms.
Marnie Levan, Assistant Vice President,
Digital & Social, Maybelline New York
Rachel Weiss, Vice President, Digital
Innovation and Entrepreneurship

66

y SHOPPER MARKETING MAY 2016

Gihad Jawhar, Vice President, Digital
Michael Ryan, Director, Digital
Marketing and CRM
Brad Walters, Director of Social Media &
Content Strategy

MARS
Andrew Capron, Vice President,
Alternative Channels

Amanda Zaky, Senior Manager,
Interactive

MASCO
Tanuja Singeetham,
Vice President of Digital
Marketing
Singeetham leads all the digital
marketing, social media, CRM,
content and e-commerce initiatives for the
BEHR and KILZ brands.

MASTER LOCK
Marti Gahlman,
Director, E-Commerce
Gahlman launched the company's first full-service website
and helped to develop a successful strategy for e-commerce, digital marketing and related web services.



Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
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http://digital.shoppermarketingmag.com/nxtbooks/ptp/sm_ecommerce2018
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