Shopper Marketing - May 2016 - 62


WHO'S WHO IN DIGITAL SHOPPER MARKETING & E-COMMERCE

Steve Kinsey, Manager,
Digital Shopper Marketing
& E-Commerce Strategy
Kinsey is responsible
for ensuring GSK Consumer
Healthcare's U.S. shopper marketing team is
using the latest digital shopper marketing
tools and partners to drive growth. Additionally, he leads the company's digital shelf and
e-commerce strategy efforts.
Rachel Krause, Shopper
Marketing Manager
Krause leads shopper marketing for GSK brands at Target
and the dollar channel. Krause
partners closely with key accounts' digital
teams and is an active member of the Institute's Digital Shopper Marketing Council.

GODIVA CHOCOLATIER
Erica D'Aloia, Manager,
E-Commerce Traffic
D'Aloia is directly responsible
for driving strategies to increase traffic, conversion and
ROI for digital marketing programs including
SEO, paid search, affiliate and display retargeting in addition to leading online promotional
planning.

62

y SHOPPER MARKETING MAY 2016

HEINEKEN USA
Haley Rubin, Digital
Shopper Media
Rubin leads the digital
shopper marketing media
strategy and implementation
across the organization, including overseeing
the effective embedding of digital shopper
touchpoints within all of its national, regional,
channel and customer-level program executions to develop holistic through-the-line programs.

HERSHEY
Christopher Cox, Global Digital
Marketing
Megan Harbold, E-Commerce Manager
Denise Vivas, Director, E-Commerce

HOME DEPOT
Dave Abbott, Vice President of
Integrated Media/Online Marketing

HORMEL FOODS
Scott Weisenbeck, Director, Integrated
Marketing



Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
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