Shopper Marketing - May 2016 - 60


WHO'S WHO IN DIGITAL SHOPPER MARKETING & E-COMMERCE

SC JOHNSON & SON: TIM MADIGAN, Director of Global

E-Commerce

T

im Madigan joined SC Johnson two years
ago, a time when the company had been
pushing more significant investments
toward its digital initiatives but was still trying to
get a firm hold on the overall landscape. The 17year Procter & Gamble veteran, who had gained
traditional sales and marketing experience in a
variety of roles, most recently was P&G's global
Walmart e-commerce team leader.
Now the director of global e-commerce
for SC Johnson, he describes the company's
efforts as "much more aggressive" since he
came onboard. "We've realized there's an opportunity to connect the consumers through
our digital marketing efforts to e-commerce
as well as our traditional retail partners," he
says. Establishing the company's relationships

60

y SHOPPER MARKETING MAY 2016

Photo by Corey Hengen

with the major e-retailers and beyond in the
U.S. was his first job. And within the last year,
his team's efforts have expanded globally into
several other markets such as China and the
U.K. "SC Johnson is a global company, so we've
taken a global approach to e-commerce."
Although digital was seen as an additional
element of the marketing wheel, Madigan says
the opportunities have become so much clearer
as of late, especially when it comes to engaging
more deeply with consumers - both in finding the right consumers but also then creating
deeper, more relevant conversations or connections with those consumers through digital. "It
has become more of a vehicle for the dialogue
with consumers versus just another marketing
vehicle to shout a message out," he says.



Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
Shopper Marketing - May 2016 - 12
Shopper Marketing - May 2016 - 13
Shopper Marketing - May 2016 - 14
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Shopper Marketing - May 2016 - 16
Shopper Marketing - May 2016 - 17
Shopper Marketing - May 2016 - 18
Shopper Marketing - May 2016 - 19
Shopper Marketing - May 2016 - 20
Shopper Marketing - May 2016 - 21
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Shopper Marketing - May 2016 - 28
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Shopper Marketing - May 2016 - 40
Shopper Marketing - May 2016 - 41
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Shopper Marketing - May 2016 - 43
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