Shopper Marketing - May 2016 - 59


GEORGIA-PACIFIC

able growth for the company.

Cindy Butler, Senior Manager,
Scale Digital Marketing

Scott Postma, Director,
Channel Marketing &
Customer Development

Mike Feldman,
Shopper Marketing
Manager
Feldman is responsible for
shopper marketing media
strategy and capability building for GeorgiaPacific. Responsibilities include developing
POVs related to retailers as publishers and
ensuring the shopper media plans are integrated with the national media efforts.
Tamika McCoggle,
Senior Manager, Digital &
E-Commerce Marketing
Since joining Georgia-Pacific
in 2010, McCoggle has led
the development and execution of the commercial channel and customer marketing
strategies and programs. She currently leads
the development and execution of GP Communication Papers e-commerce and digital
omnichannel, customer and shopper marketing strategies.
Evana Oli, Manager,
E-Commerce & Digital
Shopper Marketing
Oli leads shopper marketing
for Georgia-Pacific's consumer
brands on Amazon.com. In her role, she oversees media, search and merchandising, and
helps build digital capabilities to drive profit-

Rahul Saraswat,
Omnichannel Capability
Development Lead
Saraswat is responsible for
managing omnichannel capability development and activation within
Georgia-Pacific and across retailer accounts
to increase brand equity and share of e-commerce sales. He provides thought leadership
and tactical support on omnichannel initiatives and drives innovation through crossfunctional team collaboration.

GLAXOSMITHKLINE
Jason Herman, Director Marketing
Operations
Meredith Herman,
Digital Marketing Director
Herman is responsible for
championing digital capability
and excellence, which includes
developing strategic partnerships, building
training programs, and sourcing innovation
platforms. She advises more than 28 brands in
four different OTC categories on their respective digital vision, strategy and execution.

MAY 2016 SHOPPER MARKETING y

59


http://www.Amazon.com

Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
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