Shopper Marketing - May 2016 - 57


CONAIR

CRAYOLA

Bradley Mark, Digital Marketing
Manager

Justin Odom, Director,
Digital Marketing

CONSTELLATION BRANDS

CVS HEALTH

Karena Breslin,
Vice President,
Digital Marketing
Breslin manages digital strategy and execution for the company's portfolio of wine and spirits brands.
Her organization is responsible for all forms of
consumer digital marketing including social
media, digital advertising, content marketing
and shopper activation. She also leads marketing technology for the organization.

Grant Pill, Vice President,
Omnichannel Digital

COST PLUS WORLD MARKET

Michael Wier, Omnichannel
Merchandising Lead
Wier is the merchandising lead for e-commerce, photo and omnichannel initiatives at
CVS. He is responsible for setting strategic direction across digital merchandising including
customer experience, promotion and assortment expansion and partnering with front
store teams to amplify in-store strategy.

Diane Burnett, Director of E-Commerce
Marketing
Melissa Oldenbourg, Senior Director of
E-Commerce

COTY US
Kristen D'Arcy, Vice
President of Global Digital
D'Arcy oversees digital marketing globally for Coty's color, fragrance and body care brands.
She is responsible for developing and translating Coty's digital vision and ambitions into
corporate-wide, innovative strategies for the
brands. Prior to her current role, she headed
up e-commerce and digital media efforts for
Oscar de la Renta.

Heidi Rayden, Senior Director,
Omnichannel Digital
Sarah Reynolds, Director,
Digital Adoption & Engagement
Erin Rosa, Senior Director, Retail Digital
Customer Engagement
Brian Tilzer, Senior Vice President,
Chief Digital Officer

MAY 2016 SHOPPER MARKETING y

57



Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
Shopper Marketing - May 2016 - 12
Shopper Marketing - May 2016 - 13
Shopper Marketing - May 2016 - 14
Shopper Marketing - May 2016 - 15
Shopper Marketing - May 2016 - 16
Shopper Marketing - May 2016 - 17
Shopper Marketing - May 2016 - 18
Shopper Marketing - May 2016 - 19
Shopper Marketing - May 2016 - 20
Shopper Marketing - May 2016 - 21
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Shopper Marketing - May 2016 - 26
Shopper Marketing - May 2016 - 27
Shopper Marketing - May 2016 - 28
Shopper Marketing - May 2016 - 29
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Shopper Marketing - May 2016 - 31
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Shopper Marketing - May 2016 - 42
Shopper Marketing - May 2016 - 43
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Shopper Marketing - May 2016 - 55
Shopper Marketing - May 2016 - 56
Shopper Marketing - May 2016 - 57
Shopper Marketing - May 2016 - 58
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