Shopper Marketing - May 2016 - 56


WHO'S WHO IN DIGITAL SHOPPER MARKETING & E-COMMERCE

Laura Houghton, Director,
Digital Shopper Marketing
With more than 22 years
of marketing and advertising
experience, Houghton is no
stranger to understanding how to effectively
connect with consumers along their path to
purchase through strong digital strategy and
integration. For Coca-Cola, she works across
various channels in order to create awardwinning digital strategies to drive traffic and
consumption.
Nicole Hutcheson,
Director, Shopper
Strategy & Innovation
Hutcheson leads shopper
strategy and innovation, which
focuses on delivering solutions designed to
enhance the shopper experience within partners' retail spaces. By monitoring emerging
trends and technologies, developing innovative platforms and executing learning plans,
the team creates cutting-edge strategies that
drive the business.
Irene Shtrulis, Senior
Marketing Manager,
E-Commerce
Shtrulis is responsible for the
innovation, development and
execution of e-commerce shopper marketing strategy across the portfolio of Coca-Cola
brands for Coca-Cola North America pureplay and multichannel customers.

COLGATE-PALMOLIVE
Samantha Boulukos, Director,
E-Commerce
Stephanie Konyves, Brand
Manager, Shopper Marketing Center of
Excellence
Mindel Klein Lepore, Worldwide
Director, Global Digital Marketing
Donna Richardsen, Director, Integrated
Marketing Communications, North
America
Barry Roberts, Director, Retail
Shopper Solutions & E-Commerce

CONAGRA FOODS
Cheryl Bersin, Emerging Technologies
and E-Commerce Manager
Jill Kristle, Manager, Interactive
Marketing
Jonas Paretzkin, Director,
Emerging Technologies
and E-Commerce
Paretzkin is responsible for
identifying startups and other
innovative companies that will help ConAgra
evolve into a more efficient, effective and
contemporary organization through the use
of technology. He also leads e-commerce and
is responsible for helping the company capitalize on the explosive growth in omnichannel retail.
Jon Shen, Senior Director, Digital
Marketing, Social Media and Consumer
Promotions

56

y SHOPPER MARKETING MAY 2016



Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
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