Shopper Marketing - May 2016 - 54


WHO'S WHO IN DIGITAL SHOPPER MARKETING & E-COMMERCE

CAMPBELL SOUP

COCA-COLA

Stephanie Wood, Senior
Manager, E-Commerce
Channel Strategy &
Customer Development
Wood is instrumental in expanding Campbell's e-commerce business
by developing and supporting key strategic
initiatives, including the creation of integrated
planning for both pure-play and click-andcollect customers.

Ashish Arya, Director, E-Commerce
& Digital Marketing

CHURCH & DWIGHT
Corinne West, Senior
Digital Marketing Specialist
West works hand in hand
with brand and sales team
members to support all digital
programs for retail partners. She leads planning and execution for item setup on retailer
websites and online marketing.

CLOROX
Kristin Wonzen, Global
Director of E-Commerce
Wonzen is one of the original
founders of the company's ecommerce team, which now
consists of approximately 50 people. Priority
e-commerce brands include Burt's Bees, Brita,
Glad, Hidden Valley, Kingsford, Pine-Sol and
Clorox.

54

y SHOPPER MARKETING MAY 2016

Julie Bowerman, Global Vice President
of E-Commerce, Shopper Marketing and
Digital
Jen Brevick, Director,
E-Commerce Capability
Brevick manages the creation,
maintenance and distribution of e-commerce content,
eReadiness and content guidelines, product
innovation and direct-to-consumer efforts. In
April 2014, she and her team launched ShareaCoke.com, which sold more than one million
personalized eight-ounce Coca-Cola glass
bottles in its first eight months of operations.
John Carroll,
Vice President, General
Manager E-Commerce
Carroll leads the development
and overall management of
Coca-Cola North America's e-commerce
channel vision and roadmap inclusive of commercial and marketing strategies, customer
development and new business models.
Allison Henry, Senior
Manager, E-Commerce
Capability
Manages direct-to-consumer
e-commerce capability for
Coca-Cola North America.


http://www.ShareaCoke.com http://www.ShareaCoke.com

Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
Shopper Marketing - May 2016 - 12
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