Shopper Marketing - May 2016 - 52


WHO'S WHO IN DIGITAL SHOPPER MARKETING & E-COMMERCE

AHOLD USA: MATT SIMON, Vice President of Loyalty and

Digital Marketing

M

att Simon has plenty to do in his
role as vice president of loyalty and
digital marketing at Ahold USA. The
company supports four regional divisions -
Stop & Shop New England, Stop & Shop New
York Metro, Giant Landover and Giant Carlisle
- that together operate approximately 790 supermarkets with 115,000 associates in 14 states
and the District of Columbia. Ahold USA also
runs Peapod, the nation's leading e-commerce
grocery shopping and delivery service.
In his role, Simon supervises the blending
of the supermarkets' loyalty program with its
digital touchpoints: mobile applications, email
52

y SHOPPER MARKETING MAY 2016

Photo by Jennifer Stumbaugh

marketing, websites and social media.
Simon was on the CPG side of the industry
for nine years (Del Monte Foods, The Hershey
Co.) before joining Ahold as senior director of
brand management and package design for
store brands in May 2014. A year later he assumed his current role. "My whole career has
been focused on the consumer, whether it be
from brands or retail, but it was all about what
they want and what they need," Simon says. "I
always had a love for retail and interacting with
customers at the store level where the magic
really happens."
Things have gone beyond the store level for



Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
Shopper Marketing - May 2016 - 12
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Shopper Marketing - May 2016 - 18
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