Shopper Marketing - May 2016 - 46


IN DIGITAL SHOPPER MARKETING
& E-COMMERCE

Growing as fast as the
field it covers, our fourth
annual report is our biggest
yet. This latest edition
recognizes more than 200
brand and retail executives
who are making notable
contributions in the areas of
digital shopper marketing
and e-commerce.
46

y SHOPPER MARKETING APRIL 2016

BROWN-FORMAN: AMY BOARD

A

my Boardman Brummer brings more
than two decades of CPG experience
to her current role as channel marketing manager, digital and portfolio, at Louisville,
Kentucky-based Brown-Forman. Her career
began as a sales rep in Iowa for Nabisco Foods
Group and, as she likes to say, she's worked her
way "through several positions and several
states." Brummer has managed people, managed accounts and developed strategy in customer marketing, shopper marketing, shopper
insights and category management.
Four years ago, she joined Brown-Forman



Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
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