Shopper Marketing - May 2016 - 41


Front row (from left): Steve Althaus, vice
president, sales strategy; Jeff Kjome, director,
shopper marketing; Tony Dunning, executive
vice president, customer development; Hollie
Schroeder, associate brand manager. Back row
(from left): Charles Parla, shopper marketing
manager; Kaila Fiske, marketing & public
relations associate; Sasquatch, jack of all trades;
Jason Potter, director, category management &
insights.

unique shopper engagement, right? And rest
assured, there was a great ripple effect that
came from that.

neighbor was a really well-known chef down
there who did a lot of the dinners for the Waltons. So occasionally, I'd be going to someone's house to conduct a wine tasting in front
of a dining room full of Walmart executives
and Walton family members. That's a fairly

What prompted you to leave Gallo and join
PepsiCo?
DUNNING: When the opportunity arose to
go to PepsiCo and run the Pepsi business for
Walmart, I was really torn. But it was a great
career move because it afforded me an opportunity to see things from a corporate
perspective as opposed to a family-owned,
privately held business. There were different
processes and brands, and while Pepsi is a
DSD operation, the bottling system is quite
different from a distributor system.
We had a great five-year run. Aquafina was
just coming to market, and then there was
SoBe and Tropicana and Gatorade and all of
that. It was a dynamic time with PepsiCo leaning in on acquisitions and gaining share. And,
in my opinion, Pepsi specifically was pioneering a lot of cool stuff at Walmart in the area
of "retailtainment." We'd put events together
MAY 2016 SHOPPER MARKETING y

41



Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
Shopper Marketing - May 2016 - 9
Shopper Marketing - May 2016 - 10
Shopper Marketing - May 2016 - 11
Shopper Marketing - May 2016 - 12
Shopper Marketing - May 2016 - 13
Shopper Marketing - May 2016 - 14
Shopper Marketing - May 2016 - 15
Shopper Marketing - May 2016 - 16
Shopper Marketing - May 2016 - 17
Shopper Marketing - May 2016 - 18
Shopper Marketing - May 2016 - 19
Shopper Marketing - May 2016 - 20
Shopper Marketing - May 2016 - 21
Shopper Marketing - May 2016 - 22
Shopper Marketing - May 2016 - 23
Shopper Marketing - May 2016 - 24
Shopper Marketing - May 2016 - 25
Shopper Marketing - May 2016 - 26
Shopper Marketing - May 2016 - 27
Shopper Marketing - May 2016 - 28
Shopper Marketing - May 2016 - 29
Shopper Marketing - May 2016 - 30
Shopper Marketing - May 2016 - 31
Shopper Marketing - May 2016 - 32
Shopper Marketing - May 2016 - 33
Shopper Marketing - May 2016 - 34
Shopper Marketing - May 2016 - 35
Shopper Marketing - May 2016 - 36
Shopper Marketing - May 2016 - 37
Shopper Marketing - May 2016 - 38
Shopper Marketing - May 2016 - 39
Shopper Marketing - May 2016 - 40
Shopper Marketing - May 2016 - 41
Shopper Marketing - May 2016 - 42
Shopper Marketing - May 2016 - 43
Shopper Marketing - May 2016 - 44
Shopper Marketing - May 2016 - 45
Shopper Marketing - May 2016 - 46
Shopper Marketing - May 2016 - 47
Shopper Marketing - May 2016 - 48
Shopper Marketing - May 2016 - 49
Shopper Marketing - May 2016 - 50
Shopper Marketing - May 2016 - 51
Shopper Marketing - May 2016 - 52
Shopper Marketing - May 2016 - 53
Shopper Marketing - May 2016 - 54
Shopper Marketing - May 2016 - 55
Shopper Marketing - May 2016 - 56
Shopper Marketing - May 2016 - 57
Shopper Marketing - May 2016 - 58
Shopper Marketing - May 2016 - 59
Shopper Marketing - May 2016 - 60
Shopper Marketing - May 2016 - 61
Shopper Marketing - May 2016 - 62
Shopper Marketing - May 2016 - 63
Shopper Marketing - May 2016 - 64
Shopper Marketing - May 2016 - 65
Shopper Marketing - May 2016 - 66
Shopper Marketing - May 2016 - 67
Shopper Marketing - May 2016 - 68
Shopper Marketing - May 2016 - 69
Shopper Marketing - May 2016 - 70
Shopper Marketing - May 2016 - 71
Shopper Marketing - May 2016 - 72
Shopper Marketing - May 2016 - 73
Shopper Marketing - May 2016 - 74
Shopper Marketing - May 2016 - 75
Shopper Marketing - May 2016 - 76
Shopper Marketing - May 2016 - 77
Shopper Marketing - May 2016 - 78
Shopper Marketing - May 2016 - 79
Shopper Marketing - May 2016 - 80
Shopper Marketing - May 2016 - 81
Shopper Marketing - May 2016 - 82
Shopper Marketing - May 2016 - 83
Shopper Marketing - May 2016 - 84
Shopper Marketing - May 2016 - 85
Shopper Marketing - May 2016 - 86
Shopper Marketing - May 2016 - 87
Shopper Marketing - May 2016 - 88
Shopper Marketing - May 2016 - 89
Shopper Marketing - May 2016 - 90
Shopper Marketing - May 2016 - 91
Shopper Marketing - May 2016 - 92
Shopper Marketing - May 2016 - 93
Shopper Marketing - May 2016 - 94
Shopper Marketing - May 2016 - 95
Shopper Marketing - May 2016 - 96
Shopper Marketing - May 2016 - 97
Shopper Marketing - May 2016 - 98
Shopper Marketing - May 2016 - 99
Shopper Marketing - May 2016 - 100
Shopper Marketing - May 2016 - 101
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Shopper Marketing - May 2016 - 120
Shopper Marketing - May 2016 - 121
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Shopper Marketing - May 2016 - 139
Shopper Marketing - May 2016 - 140
Shopper Marketing - May 2016 - 141
Shopper Marketing - May 2016 - 142
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