Shopper Marketing - May 2016 - 4


10 Editorial: Peter Breen
14 Solution Provider News
16 Targeting Seniors

Prestige Brands targets Rite Aid's
loyal seniors with an FSI that's
an integral part of a multi-brand
promotion offering points to Plenti
loyalty program members.

20 Embracing Shopper

GE Appliances embraces shopper
marketing, expanding its efforts
beyond simple promotions, and
sees results at Lowe's and Home
Depot.

24 Reelin' Them In

Wanting to tell its story in an
entertaining way and influence
shoppers, Trident Seafoods' Louis
Kemp builds in-store sampling
events.

SPECIAL REPORTS
36 Hall of Fame:
Tony Dunning

Tony Dunning of Jack Link's has
had an insider's view as companies
as varied as E. & J. Gallo Winery,
PepsiCo, Kimberly-Clark and Walmart
helped shape shopper marketing's
development. He sat down with
editorial director Bill Schober in early
February at Jack Link's' Minneapolis
marketing offices.

46 Who's Who in Digital
Shopper Marketing &
E-Commerce

Growing as fast as the field it covers,
our fourth annual report is our biggest
yet. This latest edition recognizes more
than 200 brand and retail executives,
with expanded profiles of individuals
from Brown-Forman, Ahold USA, SC
Johnson and World Kitchen.

26 It's Tough Out There

During a keynote telecast at the
Shopper Marketing Summit, WPP chief
executive officer Sir Martin Sorrell
offers tips for standing out and staying
competitive.


https://www.cdsreportnow.com/renew/now?smmPNXTBKS https://www.cdsreportnow.com/renew/now?smm2PNXTBKS

Table of Contents for the Digital Edition of Shopper Marketing - May 2016

Contents
Shopper Marketing - May 2016 - Intro
Shopper Marketing - May 2016 - 1
Shopper Marketing - May 2016 - 2
Shopper Marketing - May 2016 - 3
Shopper Marketing - May 2016 - Contents
Shopper Marketing - May 2016 - 5
Shopper Marketing - May 2016 - 6
Shopper Marketing - May 2016 - 7
Shopper Marketing - May 2016 - 8
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